How I Made over $2000 with an Event Based Niche Blog in Less than 7 Days – Case Study

Hello friends, firstly a very happy new year to you all. My new year started with a blast. I am not saying that I partied hard but I created a event based niche blog targeting the new year eve and it just rocked. The best thing is I exactly worked for about 7 days on the blog and it made me over $1500 via Adsense and over $500+ in sales of my Blogging Coaching.

I worked on a Event Based Niche Blog and below is the case study of the same.

How it Started?

I occasionally do event based niche blogging to boost Adsense revenue. Most of the time I prefer Education Niche for event based niche blogging but this time I thought of doing something big. My main motto was to drive maximum possible traffic.

It was not about earnings but traffic.

In the month of November I was researching for a good highly searched event to drive best possible traffic. I didn’t use any paid tool for this, instead I just used my calendar and Google Keyword Planner. In search of highly searched event I found New Year has huge number of searches. Then I started searching for the keywords which have huge number of searches and low competition on the eve of New Year. Then I found that Wallpapers has huge searches but fairly low competition.

Most of the people think that Google penalizes exact match domains but that’s not true. Exact match domains still do well in Google. At least they bold the keywords when our search comes up when someone searches in Google.

On Page Optimization of New Year Wallpapers Blog:

On page optimization is the key factor. Proper on page optimization can help ranking the blog better even without backlinks.

Things done for proper On Page Optimization:

  • Firstly I have chosen Blogger/Blogspot as the platform for the new year blog. The main reason behind this is I am equally good with both Blogger and WordPress. I know how to optimize a Blogger Blog well. And the best thing is it comes with free hosting.
  • I have used my custom theme, the same as AllTechBuzz for my new year blog as well. Its a well customized Responsive Design. As a majority portion of Traffic was coming from both Mobile and Tablets I need to optimize the template well to perform well on Mobile Versions as well.
  • Monetization : I have tried various networks like Amazon, Clickbank, Adsense, Infolinks and few other networks. Affiliate Sales didn’t perform well. So I dropped all the banners of Amazon and Clickbank then replaced them with one banner of my Blogging Coaching.
  • I used Responsive Google Ads to generate high CTR which really worked well.
  • I implemented social sharing buttons which loads on demand, this will avoid the social sharing buttons loading on Mobile Devices which saves the loading time.
  • Then I have selected few low competition, medium competition and also high competition keywords, then wrote articles with rich keywords which have good number of searches.
  • I have done few other on page optimization precautions to keep the design clutter free and fast loading on all devices.

Off Page Optimization – Link Building:

If your On Page Tactics are not proper then no matter how much link building you do, your blog won’t get traffic.
  • By the time I am done with On Page Optimization I had not much time. Its only exactly 6 days away from the big event.
  • So, I decided to rank my homepage well instead of the internal pages.
  • Then I started link building to my homepage itself with rich keywords like “Happy New Year 2014” and “Happy New Year 2014 Wallpapers“.
  • I have built many links to the homepage with different tactics. In a span on 2 days I was able to build over 6000 links. I cannot explain the exact strategy here but you can definitely try my Blogging Coaching to know more about Link Building.
According to Ahrefs it shows the blog has over 6.3k link, you can see from the below screenshot.

As the backlink profile shows I have done link building for keyword rich anchor text.

Here are the Results:

As soon as I started link building my rankings started boosting hour by hour. Thanks to Google for its faster indexing of all my links. I used Moonsy Keyword Position Checker to track the position of keywords in Google.
  • Slowly the rankings got boosted. At a point we were able to reach #1 spot on Google, right before the big day.
  • Then we have done a little link building to maintain the rankings on January 1st,2nd and 3rd. Eventually it happened.
  • And the big day has arrived, we were receiving tons and tons of traffic every minute.  It started out slowly on 30th December and got on fire by 31st December 2013.
  • On 31st december 2013 the day ended with a whooping traffic of 600k+ pageviews. You can get more details on Traffic stats below.

 

 

 

Revenue Stats:

The site has generated over $1500 in Google Adsense Revenue and over $500 in sales of my Blogging Coaching and around $100 via Infolinks.
Adsense on the two days of  New Year Eve Only from the New Year Blog.

So, in total the site has made a profit of over $2000 from its whooping traffic.

Things that can be improved:

  • Firstly the CTR was very less. I have tried many ways to optimize ads and at a point we reached a stage to manage over 3% CTR. The CTR has to be improved which I will be taking care in my upcoming niche sites.
  • I should have set the geo target to United States rather than just targeting the global audience. The CPC, CTR and Traffic was high from United States. If I had set geo target then I would have got a little ranking boost in United States which would have added few extra $XXX to Adsense.
  • I should have started Link Building a little faster and to all the page instead of the Homepage. I have built most of my links to homepage. Which in turn ranked well. If I had done link building to all the pages then the results would have been more fruitful.

Final Words:

The income which I earn from AllTechBuzz is much higher than this niche based blog but I get bored with routine stuff, so tried out something different. The thing here is not about the income but the strategy I used to rank a niche blog. This strategy works all the time. Proper Keywords and some good links will do the magic. In upcoming days I will be focusing more on Affiliate Sales via Niche sites rather than just Adsense.
Comment below if you have any doubts. Cheers :)
About Imran

Imran Uddin is the founder of All Tech Buzz, a popular tech blog dedicated for Geeks and Bloggers. You can follow me on Facebook or you can connect with me on Twitter @Imran_ATB, Follow me on Google Plus

Email: [email protected] - Services

Comments

  1. Hey Imran I’m so happy that you got your website started so quickly. I did keep visiting the website URL to know if the website is live or not. I’m proud that you made it live so quickly. And its even great you started using MyThemeShop Themes. I also launched my website AllTechTrix on 26th January, 2014 using MyThemeShop theme. I hope to get a reply from you….

  2. :D really you are doing hard work bro. I am happy to see your site back. :D

  3. Harshvardhan Singh Rathore says:

    Finally, You have moved to wordpress. Congratulations!

  4. This article is very helpful thank you very much for sharing .

  5. Woo!!! it’s great thing.. you are really going good.. keep it up.. good luck

  6. Good Work Bro. what’s the minimum time to rank a blog on First Page With Proper online and offline Optimization?

  7. swapnil dhonw says:

    Are you created all wallpaper or copy from other websites?

  8. Glad to see that you’re finally on WordPress.
    and I just noticed you’ve changed your permalinks structure, it will affect all of your posts rankings and the internal PR you got.
    and best of luck. :)

  9. Really nice Imran. How you build huge backinks within few days?

  10. Good WOrk and Congratulations Keep on Going

  11. hey bro!!!
    you have a good idea on seo, and all i stuff
    i need to learn basics if you help me out with them

  12. Great Case Study Imran; I only have one question. How long do you rank there with the links that you build?

  13. Really nice dude, keep it up and thanks to share.

  14. Its great bro.

  15. Nice work imran

  16. HI !

    well done . It seems like you are ready with another website for next year, great work!
    http://www.happynewyear2015wallpaper.com/

  17. I have never tried an event based blog because I am still not successful at getting my adsense account approved :(

    Any guide on it Imran bhai?

  18. Really It’s amazing dear. You shared such a inspirational post here. You got huge and huge traffic in short time.

  19. hey did you use fiverr gig to buy backlinks??
    Dude pls tell

  20. Nice strategy, but This is a one-shot gun.
    and The site has no use after new year event.
    Now you cannot even sell the site :( as nobody will buy it.

  21. Good job + Story. You can get success with the of effort only. You did a beautiful job. Nice!!!

  22. It’s Awesome…

  23. that has even inspired me to make a niche website.

  24. are you serious?? making 6k backlinks in span of two days is heck. I think google will penalize the site if this kind of activity is done. Anyways reaching 600+ page views in 7 days is awesome.

  25. Great inspiration Imran. Keep up the good work!

  26. Really a very good impression.Let us try this next time.But it was not at all a issue

  27. Awesome , Thanks for sharing with us this case study.

  28. Its great bro.

  29. Nice achievement :)

  30. Awesome bro. I think i should join your coaching..

  31. Kundan Bhardwaj says:

    Could Indian events or festivals be useful in this event based blogging?

  32. Nice achievement :)

  33. HI Great post you have done very well,,

    Thanks !!!

  34. Just Awesome!!! You made thousands in just two days… amazing… Thanks for sharing and encouraging new bloggers.

  35. its really awesome bro . now i can make money on every event,, huge money !!!! ThAnks AdmIN You are really awesome…

  36. Thanks For Sharing such a informative post…

  37. Good Job Brother! Thanks for sharing this, Keep it up :)

  38. Great Idea Bro i like it. I think you can also write quality article for Forbes .

  39. Great Imran. Will keep updated with you.

  40. 6000 backlinks in 2 days !!! wtf , how did you manage that

  41. Grand Imran. Keep up with you

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  43. wav nice post … i inspire … and best informative post for new bloggers

  44. Can’t we get a little hint that how you got so much backlinks in such a short span of time :(

  45. Imran bro you have done a very nice work . Will you give any idea how you manage to get high page rank backlinks.

  46. How did got page rank for event niche blog in so less time ?

  47. Robert Nikson says:

    Hey nice post..this is trending in seo for a while all other seo experts are experimenting on it. I ain’t sure but i think you used automated tool to build like scrape box for links and later used to index all those urls through some indexer. This type of blogs only generates revenue but doesn’t long last.

  48. Please tell me if you Built so many Back Links in last 10days google did nt penalty you ? I mean i heard we can just build 5-10 backlinks in a day if create more google consider it as spamming….
    How many backlinks we can create in a day ? plzzzz answer me

  49. Hello Imran, Just got to know about this article on ATB ! Really a very detailed guide with lots of efforts. And congo for your thousands of busk fro the event blog :D Keep growing ! Cheers ;)

  50. Hi Imran
    nice and inspiration article thanks for sharing with us. i am new in blogging world and i hope your tips are helpful with me.

  51. Thanks for your nice article ..

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