Google, the world’s largest search engine, is used by billions of people who need to scour for information, shop online, and find solutions to their problems. But other than being a lifesaver for its ordinary users, Google also offers an opportunity for businesses to grow. By utilizing the Google Ad feature, businesses can create ads and reach out to their audience. This can generate first-time customers, boost conversion rates, and increase relevant traffic to your website.
Paired with high-quality internet marketing services, your online ads can hold the key to taking your business to the next level. But that’s only possible if you know how to optimize your Google ad copy. These tricks will make your ad more attractive and entice potential customers to visit your website and check out your products.
Optimize your ad’s heading
The ad’s heading is what the audience will see before exploring the full ad; therefore, it’s crucial to optimize it to grab potential customers’ attention effectively to grab potential customers’ attention effectively. One of the easiest but most effective ways to maximize your ad’s heading is by making sure it contains at least one keyword within your ad group. The keyword may change from one ad group to another, but make sure each group has a primary keyword.
Your ad’s heading must match the maximum number of keywords your target audience may use to search for related products. This would improve your ad’s position in the SERP, as your audience can see that your company is selling precisely what they are looking for. However, don’t stuff too many keywords into the heading just for the sake of it. Inserting targeted keywords in the header will increase the chances of grabbing the attention of your audience.
Identify the critical factors of your ad copy.
The ad’s message should connect with your audience; it should resonate with them. Otherwise, you can bet that they’ll ignore your ad and head over to another website. The best way to make your ad copy enticing for your audience is to break it down into critical factors that increase your chances of making it more relevant. Here’s the structure of the ad that can make it more appealing:
- Features of your company’s products or services
- The USP’s of your business
- Call to action
Think of the audience as a child who knows nothing about your company. It’s your responsibility to make him understand why your product is better than the competition and how your business stands out. Breaking down your ad into the three parts mentioned above can provide profitable returns.
Focus on your call-to-action message
Even though it’s apparent that you are posting an ad to persuade customers to buy from your company, you should still pay attention to your call-to-action message. Even the simplest of messages can go a long way to making a good impression in the minds of your target audience. For example, some common call-to-action phrases that work brilliantly on Google Ad copies are “Book Now,” “Buy While Stock Lasts,” and “Buy Now to Get X% Discount Today.”
Your Google Ad copy can make a long-lasting impression on your audience, provided you optimize it properly. Focus on creating an engaging ad with a message that instantly resonates with prospective customers.