When it comes to digital marketing, exposure is the key to getting more leads and sales. This is why it’s imperative for you to take measures that will help you get into the 3-pack on Google maps. Recently GMB profiles have been going through major updates and a lot of profiles have had significant drops in ranking throughout mid-November.
In this article, we will take a close look at 5 simple strategies that can help you rank higher on Google maps. Please keep in mind that if your GMB address is not listed in a specific city location, it will be extremely hard for you to rank a competitive keyword in a city’s 3-pack.
1. Make Certain that Your GMB Categories are Correct
It’s important to point out that your business may not be the perfect match for the categories listed in the GMB. This is why you must make certain that your targeted category matches closely to the keywords that you are trying to rank.
What should you do? Start off with typing your primary keyword and popular city names into Google. Copy the results that have the highest rankings. You can increase your impressions for other keywords by simply maxing out notable secondary categories with their related categories.
2. Take Advantage of Social Signals
Many digital marketing agencies now discovering that social signals play a crucial role in getting high rankings on Google maps and in the organic search results. What are the social signals? In short, they are your website’s likes and shares. Social signals also shed light on your site’s social media appearance from the perspective of popular search engines.
Why are social signals important in digital marketing? They can drive a tremendous amount of traffic to your website. This will prompt the search engines to give your website a higher ranking.
You can subscribe to a credible social signals service, or you can run a social media campaign that promotes your company’s link.
3. Get Tons of Reviews
You should make an earnest effort to get tons of reviews. This can improve your click-through rate in the search engines, and your site can get a higher ranking on Google maps.
Getting more reviews is not as difficult as you may think. You can get more reviews by placing your Google maps review link in your email signature, on your business cards, and on your invoices.
It’s vital to mention that you must take it easy with this tactic. If you get too many reviews within a short period of time, Google may get the impression that you are using black hat techniques to get an edge over your competitors. If this happens, Google will penalize your website.
4. Use Press Releases
Press releases continue to gain more popularity as time progresses. You can use them to get solid backlinks for your company. If you don’t know how to write a press release, you can hire a press release company. They will be more than happy to write an exceptional press release for your product or service. Look for press releases distribution agencies that allow clients to embed a Google Map into the release.
5. Put Your Keywords in Your GMB Business Name
Putting your targeted keywords in your GMB business name will help you get a favorable ranking in Google maps. This simple strategy can help your prospects find your business in a competitive niche.
Exercising patience is the key to getting high rankings and traffic in the search engines, social media and Google maps. If you use the 5 strategies listed above, there’s no reason why your business will not be able to get
