June 27, 2022

5 Social Media Marketing Tools Your Agency Should Have in Your Arsenal

In an ideal world, your marketing agency runs as smooth as a fresh jar of Skippy.

In reality, staying on top of everything when your team has a million things to do, including scheduling posts and creating weekly reports for your clients, can be chaotic. 

The good news is that running your social media marketing agency and handling your never-ending tasks don’t have to be a nightmare with the right tools.

Continue reading if you want to know the five tools that can make your social media marketing team’s life easier, allowing you to scale your operations seamlessly. 

1. Vista Social

Image source: vistasocial.com

Vista Social is a social media marketing tool for scheduling posts, managing reviews, and building highly customizable reports.

The affordable software offers essential and sophisticated tools for managing multiple social media marketing profiles and initiatives. 

The platform charges per user instead of per profile, as most marketing platforms do.

Vista Social is an incredibly inexpensive social network, with the basic membership price costing $2. Also, there are no limits to the number of users. 

Vista Social’s key features include a robust content scheduler and analytics tools.

The platform has unique, modern features, including options to display a first like and generate the first comment on posts. This help encourages engagement in your interaction posts ideas for social media

Another notable feature is the Universal Mentions. It lets you create and centralize a user’s various usernames. 

When you mention a user in the scheduled posts, Vista Social automatically adds the corresponding username based on the platform you’re publishing in. It helps ensure you mention users correctly on posts throughout multiple social channels. 

The feature is convenient as users can have a different username on Facebook than their Instagram handle.

Vista Social is compatible with Facebook, Reddit, YouTube,  Twitter, Pinterest, and LinkedIn. It also offers review Management tools supported by TrustPilot and TripAdvisor.

The platform’s interface is modern-looking and easy on the eyes, making it an ideal choice for busy marketing agencies. 

You’ll get more time to focus on essential work, such as developing a content writing playbook

2. Unfold

Image source: squarespace.com

Unfold (by Squarespace) is an Instagram Stories app. 

It provides a user-friendly toolkit to optimize storytelling and boost audience engagement and social media traffic. 

The app has various themes and templates to make bringing IG Stories to life easier. 

You can preview and plan Instagram Feeds, edit content easily with filters and effects, and make Bio Sites for new links in bio. 

Unfold’s sleek and simple interface makes customizing IG Story images, fonts, and effects quick and easy. 

Your team won’t need to wrack their brains trying to make engaging IG Stories for clients. 

Instead, your team can use Unfold to connect the client’s Instagram account and use custom and unique graphics, filters, and font styles to create stand-out IG Stories that drive engagement. 

The app also makes creating tailor-fitted, professional content for each client’s brand more efficient. 

Harness the power of Unfold with robust desktop project management software to simplify and speed up planning, organizing, and collaborating with your team on creating IG Stories for each client’s campaign. 

3. Canva

Image source: canva.com

Canva can be excellent visual content creation and design tool, especially if you’re a newbie.  

The tool offers a library of free, well-designed templates for your business, social media, marketing, and other visual content needs. 

The best part is that Canva’s templates are highly customizable, allowing you to edit font styles, sizes, and colors, including the images, graphics, and other elements. 

Visual content and creative templates make it easier to keep your content aligned and consistent with your social media campaigns. 

Choose from thousands of royalty-free images to use to design your custom visual content.  

Canva lets you edit and customize your chosen templates with its sleek, intuitive drag-and-drop tools. 

Your team won’t need to design your visual content from scratch, saving everyone precious work hours and energy while producing content seamlessly to meet client deadlines. 

Canva’s free version has 250,000 royalty-free templates, and you can use almost all editing and design tools. 

You can also get valuable insights from robust UX software to gain insights into designs and experiences that your client’s target audiences want. 

Weave the information into your visual content and other creatives’ designs. 

4. Boosted by Lightricks

Image source: boosted.lightricks.com

Boosted is like Canva, but for videos. 

Boosted’s video creation and editing features are great for social media campaigns that include short films, video essays, and other marketing and promotional videos. 

For instance, you can make a short, engaging video for clients who offer Search Engine Optimization (SEO) and digital marketing services. It can be a compelling video on the top five hacks of purchasing articles online.  

Boosted lets you edit videos quickly and easily and adds elaborate transitions and effects. 

You can choose from ready-made templates and filters to apply to your projects and add royalty-free stock images, videos, and music clips for seamless customization. 

Resize videos effortlessly while retaining their quality and aspect ratio. You can also remove the awkward white or black frames around the original videos.

Use Boosted to create anything—from infomercials, video essays, ads, and even TikTok skits. Include your branding elements in the video, such as your logo and icons. 

Boosted is adaptable to various platforms, including Instagram, Getty Images, and Facebook. 

The app is more affordable than other video editors with similar or even fewer features.

5. Kicksta

Image source: kicksta.co.

If you want a non-intrusive follower growth tool for Instagram, then Kicksta can be for you. 

One of Kicksta’s notable features is that it can work without messing with privacy since it focuses on likes.

Kicksta leverages AI-powered technology to emphasize organic growth. 

The AI technology determines which posts to like to modify your and your potential followers’ algorithms. 

Instead of manually liking and commenting with other users, the tool does these for you. 

Plus, you won’t need to create dummy accounts or buy fake followers (unlike other similar growth platforms) with Kicksta. This way, you get real engagement from real users.

The tool is highly customizable and easy to use. You can select which tags you want the tool to follow, including the specific places and users you want to get more engagement from.

Get more things done with reliable social media tools

The five social media marketing tools in this guide provide what many similar tools can’t. 

The platforms offer reliable and unique features intended to streamline your agency’s workflows. 

With robust tools, your agency can optimize time and resources, work more efficiently, and provide excellent client services, boosting your company’s profitability.  

About the author 

Kyrie Mattos

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