Every business needs more paying customers. And every market has things that you can control and things that you cannot. This blog focuses on everything you can do to make sure you get more clients that pay. I’m not just talking about CRMs and invoices. Client relationships start with trust, setting the right expectations, transparency, and aligning the whole package with your personal brand.
There are a lot of you out there who know what it is like. Here are just 5 steps, but feel free to share your unique insights into how to do it right when consulting.
5 subtle but crucial steps that can get you more clients that pay.
1. Niche down
To find the right clients, you must have a deep understanding of your audience. Study the climate of your marketplace. What are skills and capabilities you have that you can monetize? Narrow down on a specific niche based on your specialization, market demand, and career focus.
2. Brand up
The best way to make your website look professional is by including a portfolio, testimonials from clients, and descriptive elements. Show off your accomplishments and anything else that is a part of your brand. Make sure you go beyond work and integrate meaningful elements of your personal life like interests and progressive opinions. Don’t forget to make website conversions easy.
3. Get social
Get active on at least two relevant social media channels. No harm in supplementing a YouTube channel or a Podcast series to your income. Share content people like to see with your unique. Explore Twitter topics, Facebook groups, Substack newsletters, Discord channels, local networking communities, and conferences. Sign up on what makes the most sense to you and your clients.
4. Participate in communities
Marketplace communities are a great way to target specific clients that are relevant to your career path. Platforms like Cleverx can help you find them for free and make money for every minute of your time spent.
5. Give them teasers
You can further incentivize your potential clients by dropping freebies like ebooks, templates, webinars, and information. Rig it into your content calendar and you’ll have them coming back for more.
Whether you’re new to the consulting industry or you’ve been there done that, the job today needs digital participation. Client relationships are not just about making calls and getting the job done. It’s about purpose, authenticity, differentiation, values, commitment, and delivery.