Search Engine Optimization (SEO) is not a “One Size Fits All” game. It is a complex process and needs a customized strategy for your websites. If you see any influencer telling you that they have found a single solution to cracking the mystery of SEO, they are bluffing. On top of that, there are many unwanted myths about improving SEO that can, in fact, have an opposite effect on your website’s search rankings.
Each line of businesses trying to promote themselves via the web needs to work out an SEO strategy that works for them. For instance, if you’re an E-Commerce owner, which is growing in demand, you need to follow the SEO tips to optimize your E-Commerce website.
Let’s look at six misleading facts or myths that you need to be aware of and stay clear of to avoid hurting your website’s visibility.
Only Google Submitted Sites Rank Well
The increasing rumor that only those sites submitted to Google will rank higher lacks credibility. On the other hand, Google uses Web Crawlers technology that locates and indexes your page based on algorithms. However, in case you’re trying to redesign or revamp your existing website, add a sitemap to Google’s search console.
This is a popular myth that leads the general public to believe that in-site optimizations are no longer necessary. In contrast, not focusing on website SEO techniques can badly affect the rankings.
Stuffing Meta Keywords Are Crucial For Ranking
Yes, in the past, meta keywords did influence your website’s rankings. Website owners have used a huge set of keywords to enhance their website’s rankings. If you think stuffing any relevant keyword can boost your site’s rankings, then you’re using an outdated strategy. Due to the overexploitation of this technique, Google’s current algorithm does not give much importance to stuffing keywords.
Search engines like Google and Bing have completely stripped off their role. Yahoo, on the other hand, still gives minor relevance to meta keywords in the ranking process.
More Pages Of Website Means Better Ranking
Thinking that having more pages on your website implies that your traffic will rise proportionally is an absolute myth. Google’s search engine is built so smartly that it easily recognizes quality over quantity.
In competitive online businesses like E-Commerce or Online Gambling, having minimal pages that provide clear, concise, and persuasive content is crucial. Popular websites where players play mobile slots online for real money have the relevant details listed on a single home page. From the list of best gambling sites, they recommend all the user benefits these sites provide, including the site qualification criteria, making the life of players easy. This, in turn, positively helps in the site’s rankings.
Representatives from Google like John Mueller officially stated no credible relationship between the number of pages and the site’s rank.
Duplicate Content Is Allowed
Copying content from well-ranked websites is not treated well by Google’s algorithms. The Panda update introduced by Google ensures that they focus on eliminating sites with duplicate content.
Your or your brand’s inability to create authentic content can not only damage your website’s SEO but can lead to banning your online presence completely. Focus your efforts on creating value for your target audience by consistently posting well-researched and unique content.
SEO Is A One Time Activity
If you thought that the SEO process is a set of activities that get completed in one go, you are mistaken. It requires consistent efforts. Remaining updated with the latest SEO trends, strategies, competitor analysis, etc., are equally significant.
Your SEO strategy must consist of both a proactive and reactive approach. A one-time top-quality optimization process enables your site to reach the top rank. However, it is the consistent changes and tweaks that make it possible to maintain those top rankings.
Page Speed Does Not Matter
For the past 10 years or so, Google has emphasized that page speed is a critical parameter while ranking websites. A slow-loading page can prove disastrous to your business growth as it eventually leads your audience to the competitor’s page. Ensure that your technical team leaves no stones unturned to provide maximum page speed to improve user experience and traffic.
Wrapping Things Up
Eventually, Google and other search engines value Quality over Quantity in terms of keywords, links, pages and content. Realize that SEO is a continuous process that requires frequent learning and upskilling. Your website’s ultimate goal must be to serve your target audience in the best possible manner.