June 16, 2017

A Complete Guide to Optimize Google Ads and Maximize your AdSense Earnings

I have been an Adsense Publisher for more than five years now. Google Adsense has been a primary revenue channel for me in the initial phase of my Blogging. AdSense has rewarded with few Premium benefits where am allowed to display more ads than an ordinary user with a dedicated support. Now Adsense has become a part of my earnings, but we don’t completely rely on Adsense anymore. My journey with AdSense has been very smooth, and I must mention that AdSense is best when it comes to Display Advertising.

The best thing about AdSense is, they come with a lot of new features based on the technology trends. As you know, Technology has been moving at a faster pace in the past two years. We have clearly seen a shift from Desktop to Mobile First to Mobile Only generation. With these things taken into consideration, AdSense has come up with Responsive Ads, Page Level Ads, Matched content and more in the past few months.

AdSense is an excellent revenue source for individual bloggers. I also know many small companies who rely on AdSense to run their businesses which of course, not recommended as AdSense income is dependent on several factors like CPC, CTR, Advertisers demand, etc. We have seen a lot of decline in CTR of Display ads as there was a shift from Desktop to Mobile technology.

In this entire blog post am sharing my 5 years of experience as a Google Adsense Publisher and things I have learned to boost my AdSense Revenue without violating any Google AdSense Terms of Service.

In case you missed I already wrote an article on “How much Revenue one can generate from Google Adsense” read it first.

What is AdSense Optimization?

Optimization is improving the business or product or service with the existing resources itself. So, when you talk about AdSense Optimization, it means optimizing your current traffic for better revenues.

Please note that Optimization is a never-ending process, and you have to keep on experimenting to find what works best at that particular point in time.

Mobile First Approach:

Before we get deep into the optimization part, I want to make it very clear that the number of visitors that we receive from Mobile has gone damn high. Slowly we are moving from Mobile first to mobile only scenario. So, you must make sure that your website/blog is well optimized for Mobile users. A responsive design is highly recommended in this case.

Watch the complete video tutorial on AdSense Optimization:

Key factors that you need to Tweak to improve AdSense Revenue are;

  1. Ads Placement.
  2. Using right Ad Formats.
  3. Displaying a maximum number of Ad Units.

Few more aspects which we will discuss in depth in this article.

Using Right Ad Formats:

When I say right ad formats, not all AdSense ad units perform best in all the placements. Generally, text links at the end of article perform better than a Banner Ad. So, you need to choose the right format based on your audience and Template of your blog/website.

Big is Better:

Bigger ad units like 300*600, 728*90, 160*600, 336*280 and 970*250 ads perform better as the CPC for bigger ad units will be high. In the desktop version of your website, it’s recommended to use bigger ad formats. Of course, you cannot use these ad formats in Mobile/Tablet Version.

best performing ad units on google adsense

300*250 is your go to ad unit:

If you are not sure about what kind of Ad unit to use then you can blindly go with 300*250 ad unit. As this is both Desktop and Mobile optimized with maximum fill rate.

Right Ad Placement:

This is the most crucial area and its a never ending process. We also have a Tab called experiments on Google AdSense Dashboard in My Ads section. You can head over to experiments and split test ad units and check what’s performing the best in a particular placement.

Above the fold.

Generally, above the fold is the area that loads first when you open a web page. And this is where the maximum exposure of a visitor goes into. Placing more ads above the fold in right ad formats can boost your income multiple folds.

  • Do not waste the above the fold space, make sure the above the fold section is occupied with content blended with right ad formats.
  • Do not push the ads and content below the fold by displaying the menu bar or a Big size logo.
  • It’s recommended to use 300*250 or 300*200 ad units above the fold.

Place Ads within the Content:

blend ads within the content

Some people place more ads on right sidebar or footer which is not at all recommended. Visitors come to your blog to read your content, and that’s the place where you should place a maximum number of Ads for high CTR.

  • An ad unit below the title, one random ad within the post and one ad unit at the end of the article would be an ideal approach. But make sure that the content is lengthy enough to place these many ads.
  • If your content is short or having less number of words, then it would look clumsy with a lot of ads which is not at all recommended.

Top Ad Recommendation:

Placing a Responsive ad unit would be fine in this case, but a responsive ad units automatically fit according to screen resolution, and we do not have any control over this ad unit. So, I would recommend to use a custom-sized ad unit and make it responsive.

Using this method you can display a bigger ad on Desktop version and a 300*250 or 300*200 ad unit on Mobile version as well. Currently, this is the best-performing Ad Unit for me on all my blogs.

Random Ad and Bottom Ad:

Random Ad, go with the same approach as the Top Ad. In the case of Bottom Ad, you can even follow the same approach as the Top and Random ads, along with it you can also use Text Link ads at the bottom of the post, and it performs better than Banner ads at the end of the article.

But however you have to split test yourself and find out what’s working best for you.

  • WordPress comes with a lot of ready made plugins. You can either use Quick AdSense or Ad Injection to place random ads.
  • In the case of Blogger you need to tweak the code a little – do check out my article here.

In my case, I use text link ads on AllTechBuzz (check this post) and on my other website AllIndiaroundup I use a banner ad at the bottom and text links in the middle of the post.

F-Pattern and Heat-Map:

As per few case studies, it’s known that that F-Pattern placement can yield high CTR ad the visitors look for the content in these patterns most of the cases. You can additionally use a premium tool called CrazyEgg to understand what your visitors are looking at.


Color Combinations:

Most of the publishers go with the default style but if you are using a light background or dark background trying contrast color scheme can help you in improving the CTR.

DFP and Ad Exchange:

Generally, AdSense allows only 3 Banner ads and 3 Text link ads per page for all the publishers. Of course, few publishers are allowed to use more than 3 Banner ads per page with an exclusive agreement. However, it’s not that easy to fall into that category as it requires very high traffic and consistent earnings.

Other publishers can either use DFP to show more than 3 ads, i.e., 2 more. But, DFP must be used when you are using third party ads. Just using DFP for the sake of using 2 more ads would be a violation and could lead to Adsense Ban – However chances are very less, and Google hasn’t confirmed anything regarding this.

Ad Exchange : There are few certified Adsense partners who tie up with Adsense and are allowed to display 5 ads per page. Additionally, Ad exchange has RTB system which will yield you high CPC and CPM ads. You can join a reputed network who take a flat 8-15% commission of your Adsense Income generated from their ad units.


This is one of the best platforms that I have been working on in the past few months, and they have improved a lot of features that help in not only boosting your AdSense revenue but they will directly show the best possible ad unit on your blog from the hundreds of ad networks they are working with.

I will be writing a separate article on EZOIC explaining its features. But, EZOIC is a must try platform to boost your revenue of your blog.

  • The best thing about EZOIC is you can start using 5 ads from the day 1.
  • Am still experimenting different features available on EZOIC. I have a strong feeling that EZOIC can easily boost your income by 200%.
  • Get started with EZOIC now.

Final Words:

If you follow all the above-listed tips, then you should definitely see a spike in your earnings. Additionally, if you are looking forward to a review from an expertise, you can try our consultancy, and we will guide you the right approach to boost your income without wasting much time.

You can watch the complete video on YouTube and check the PPT on SlideShare.

If you are looking forward for our services or any typical doubts, you can mail me to admin@alltechmedia.org or blogger.cbit@gmail.com.

  1. Hi Imran,

    This is epic and eye opener post. Getting AdSense approval is tough but making a dependable income from it is tougher. However, making real money from AdSense has to do with what you have shared here and traffics source.

  2. Hi Imran Uddin, Wonderfully explained each and everything about google ads and how to maximise earnings. Video is awesome Thanks for sharing knowledge..

  3. hey i just wanna tell you that first take care of your health i.e you mentioned video was taken at 2:30 a.m . so i think u working restly .so better take care and work limited hours.

    coming to article,i have understood that we need to test different at different places . it would be more good if you explain with practical example i.e when your site is beginner site with low traffic ,how much u used to earn ? and what is the traffic.

    anyway i appreciate your effort

  4. Respected Imran Sir, very informative and epic post you have written this one about adsense. It is realy eye opening.
    Sir, I am unable to subscribe this website as there is no subscription option i have found on your website. Please do it for me to get updated with your awesome articles .
    Kindly subscribe your alltechbuzz with my email id to get new notification directly in my inbox.

    One more thing, I am requesting you that I am looking for any home based online article writing job. So, I want to work for allindiaroundup or allindiayouth. I want to write content for education category job notification and exam result. Is there any requirement for it. I have very good experience to write content about job notice and results.
    thank you sir.
    Please accept me

  5. I use the responsive ad code in my site, this automatically displays ad according to the device. Does it make any difference?

  6. Imran sir , Now Many are enabling adblock type addons/extensions on browsers. Will this effect on our revenue through
    digital marketing ? Please clarify my doubt.

  7. This is indeed an informative and value adding post. I have recently got Adsense approved since September 2015 for my blog and that was an Youtube AdSense and got fianl approval and my ads are running fine till January month end. I have received a message from Adsense saying that I have to verify the PIN sent to me at my address mentioned but 2 months back we have shifted our residence and I have updated the same in the column mentioned on 14-02-2015 which is almost 15 days after I received the message(I saw that message only on 13th Feb 2016). My ads are not displayed on my blog since few days and I thought it maight be due to theme problem as sometimes due to page cache my ads cant be shown in my browsers but my fellow bloggers can see from their devices. After enquiring one or 2 bloggers, I found nothing is showing on my blog from the Adsense. A syou are very experienced in this field, I expect a solution or idea from you to fix this issue immediately. Also pls check my blog http://www.bestofguru.net and advice me what to be corrected inorder to place the ads as mentioned by you in the above article.Your help in this regard is highly appreciated. Thanks in advance..:)

  8. great post ,it almost covered everything. I will use the tips in my blog. Hope so that my adsense income will increase

  9. What are your views about Google AdSense Plugin for WordPress? Have you tried it and how useful it is? I am using it. It is recommending ad placement. And I am experimenting with it.

  10. I really hats off to our article,

    learned lot of news thinks thorow ur article, looking forward to read EZOIC in alltechbuz.

    Thanks again for great article.

  11. Hay Imran.. Small suggestion, your video is not placed correctly in the article.. I mean I can only see about half the width.. In order to watch it with full width I have to use screen rotatation in my phablet. I guess u can adjust it..

  12. HI ,

    Very useful and knowledgeable post. Really I loved it, each blogger need some good earning. The post you updated is very helpful for all bloggers and mainly for beginners that who are struggling to make revenue. I tried Google Adsense but until the date, I’m not even trying EZOIC. But now with your guides, I will definitely try this to boost my income. The youtube video was really useful and all points are clear and easy to understand.

    Thank you once again for sharing such a master guide. It will definitely work out very strongly. Keep blogging

  13. Hey Imran, Another nice post form you… Ireally enjoyed it
    I just create an ezoic account but I have 2 question about ezoic,
    1. I saw that when i link ezoic to my adsense account, i should now be paid by ezoic, Why ?
    2. I’m in africa, My Paypal can’t accept payment and there’s no service to deliver me check payement and i don’t have payonneer account, how they can i paid me?

    1. 1. Ezoic shows your ads from your code and along with that they will implement 2 more ads. So, basically its an ad exchange. They will charge some commission out of your earnings.

      2. You might be having other options to withdraw your payments, talk to ezoic support.

  14. Hey i am not a tech savvy one and I am really excited to earn money online. But I dont have any website or blog or something like that. Please suggest how can I start. I mean how to build a website or blog that will have a good traffic. Please help.

  15. Google Adsense is for the people who don’t generate any leads from marketing. It gives a bit of revenue by driving the visitor away from the site.

    For that reason, most of the successful Bloggers are relay on Affiliate marketing and resource selling.

    What can you tell about it Imran…

  16. hello sir

    my self KRANTHI
    from ADILABAD studying b.com (ca) 2nd year.

    i wanna learn Complete Google Adsense SEO
    please try to call me on 9666656536 (if you provide SEO training)

  17. hi imran thanks for this awesome guide
    can you tell me the best alternative of AdSense because i tried 3 time to get approval
    but they are approving my blog

  18. It is common in dropping of adsense earnings . One of the reasons is ad blindness. Great come back article once again. Few points are good. Looking for more details on ezoic.

  19. That’s a lot of great information on AdSense optimisation. I would be very interested in learning your views on using Google’s Responsive Ad Code for sites that are constructed to be responsive to the width of the device these are viewed on. It appears that publishers don’t have much say in the size or the orientation of the ads that will be delivered.

  20. Hello Imran,
    You have shared yet another helpful article but do you really think Adsense is still the best blog optimization method ? Isn’t better to try Affiliate?
    I am saying like this because frequent Adsense bans nowadays.
    Thanks in advance!

    1. That completely depends on you. What works for you might not for others and vice-versa.

  21. Of course google AdSense is main source for revenue, Imran Uddin your post is excellent and its very usefull to all bloggers, many bloggers don’t know about AdSense clearly, bloggers will get full clarity with this post and it will be very helpful to them, I know about AdSense but I don’t know how to increase revenue with AdSense, you describe it smoothly, thank you Imran Uddin.

  22. I am using Adsense on my website and try this Adsense guide and check whether there is any change or not. I will provide your with update regarding CTR and other terms. Thanks for this detailed analysis.

  23. Hi Sir Nice Article Nd pls help me ,I Created a Website Last month & now it was apporved to adsense also and But Now am not getting any pageviews so Please tel me how to increase traffic pls rply me sir and also Pls tel me How Many posts should i Post per day.Pls Rply me

  24. Hey, Imran, this post is of grt help to me, very clean & precisely described, thanks
    I have a question to ask, can you help me out to figure how can I merge or have more than 1 ACC on my existing adsense ACC.
    I want to merge my blogger + self-hosted wordpress a/c is it possibly – how?

  25. Hey Imran,

    Can you please check your inbox for an email from fossBytes. We sent you email few times, but haven’t heard back anything.


  26. Thanks Imran for your suggestions.!! Your suggestion on F-pattern Heat map helped me a lot, and now my CTR has been increased since a week. Thanks mate.! :).

  27. Hey bro this post is very helpful for every blogger who wants to make money from the google advertising network. I have started blogging few months back. In googles terms and condition they say that after running a blog for at least 6 months one can apply for an adsense account On the other hand some of the high rated bloggers say that you dont need to wait for that long. Whats your opinion on this ?

  28. Great article Imran.. Tutorial too is pretty awesome.

    Just wanted to get a doubt clarified.

    Normally besides the ad there is a small X to close the ad with a message, “stop seeing the ad”. When the wishes to close the ad, what impact does this make to the revenue part?

  29. Your articles help me lot to increase my earning and traffic. Your other trick and information are also helpful for me to increase my skills.

  30. Hi Imran,

    It is really an eye opener. I watched your u tube video and decided to ask u for some advice. I am a member of a spiritual organization back here in Sri lanka. I decided to help my organization financially so I found adsense a good source to generate some decent income. Unaware of niches and other important facts regarding adsense , I went on to create a website for my organization in wordpress, as a matter of fact with the spiritual niche and already integrated adsense and some other ad companies. Now that i find the cpc is very low for this niche. So I decided to add another niche related to spirituality, that is health niche that gets a decent cpc. Now i have written articles for both the niches in my blog, which is very much inter connected.

    My question is

    is it ok to do so?,

    if it is ok, will my cpc increase?

    and also really struggling to find adsense safe paid targetted traffic.

    Really need some help.

    Kind regards

  31. Thanks for sharing wonderful Adsense optimization method. I would prefer it. Thank u so much.

  32. Really nice way to increase ads click on site.

    I’ve never heard of this earlier and learned some tactics right here right now.

    Thanks !!

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