According to KGI Security analyst, Ming-Chi Kuo, also popularly known as “The Most Accurate Apple Analyst in the World”, Apple will discontinue iPhone X by this summer if the sales don’t meet the expectations.
Rather than decreasing the price below $999 when the second generation devices arrive, the company may opt to kill its first-generation iPhone X.
Kuo says if Apple reduced the current iPhone X price to $899, then it might obstruct the sales of the 6.1 -inch iPhone with LCD display and Face ID, which he predicted would launch in the second half of 2018 at a price range $650 – $750 in the United States, according to a report by MacRumors.
“iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1″ LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018″, mentions Kuo’s research note.
Moreover, KGI says, the iPhone X hasn’t been able to make an impression in China because of the design of the notch holding the sensors, giving them an illusion that they have less screen area to use when compared to iPhone 8 and iPhone 8 Plus.
However, Apple did not comment on this prediction yet!