Freelancers and start-ups alike know the pains of getting new clients and growing a business, especially if their client intake form isn’t optimized. This may seem like a small detail in the grand scheme of a small business, but onboarding clients and streamlining business processes starts with a form builder.
MightyForms stands out as the best no-code form builder that already has the tools to improve lead generation. Unlike spending time trying to code the online form yourself, a good form builder lets you create a form in minutes and includes several integrations and functionalities that boost conversions.
Here are the tactics you can apply to your business, using the right form builder:
The best place for your contact form is on your website, of course. If you don’t have a website yet, you’re missing out on one of the most effective ways to be discovered and validated by online searchers. Plus, it’s not as hard as it may initially seem, there are simple tips you can follow to start your own website.
That said, not every form you create needs to be a contact form. You can easily create surveys, email sign-ups, or feedback forms and share them through social media. The online form builder will already provide shareable links that make it easier to share the forms with all your social media followers.
Start growing that email mailing list
Another thing that freelancers and start-ups have in common is the need to self-promote. Nobody knows you or what you’re selling, and (contrary to popular belief) email marketing is an extremely powerful and effective tool.
A form builder helps you with the 3-step journey of a mailing list:
- Collecting emails. Whether you’ll have a quick signup form with just a headline and an email field, or if you will use a more complex form to get more user data. A good form builder can help you create a lead capturing form in minutes and has field validation, so the user data input is corrected before it’s submitted.
- Sending emails. A great plus form builders have over coding from scratch, are easy-to-apply integrations. Simply integrate your form with the email marketing tool of your choice, and each new sign up will automatically go through the campaigns you have set up.
- Getting Feedback. Are your emails working? Is something missing from them? The best people to ask are the people receiving them. Simply add the link to a feedback form to an email and send it to your subscriber list to get valuable insight into what they need.
Real-time Data Capture
Lead generation is tough enough without adding the fact that over 80% of online visitors abandon a form after beginning to fill it out. This is why it’s so important to have a form with Real-time Data Capture, a tracking tool that sends the data as its being filled out, so you never miss out on a lead.
The way it works is very simple. Every time a user interacts with one of the fields of your form, it captures the data submitted and sends it to your results dashboard. Of course, like with any data capturing feature in your website, it’s important to notify your users and get their consent beforehand.
Analyze your Data as a whole
Integrations are one of the strongest features that you can find with online form builders. The fact that you can integrate the form with the other productivity tools you need to use in your business, helps you keep track of every effort you put into it.
Integrating your form with Google Analytics, and with Google Tag Manager are two extremely effective ways to measure its performance, and lets you know which of your off-site efforts are bringing in the most conversions. Setting up Tag Manager into your form can tell you which new leads came from Twitter, from Google Search, Bing, and so on.
Empower your personal brand
If you don’t have coding experience or the budget to create a truly spectacular and brand-faithful form from scratch, you have to do yourself the favor of using a form builder. There are a thousand ways that a simple drag & builder, like MightyForms, lets you customize your forms.
You can use your own colors, add a map or a GIF, put your logo at the top, and make sure that every single field helps you stand out to your new clients. Give them the feeling of what it would be like to work with you and how you can help them.
Customize the whole experience
One of the best ways to stand out in a sea of competitors is to give stellar customer service. A study shows that 84% of customers say the experience a company provides is as important as the service or product. This doesn’t necessarily mean that your work will be doubled, it’s actually an excellent opportunity to use clever programming and automation in your favor.
Most online forms already ask for a name, so when setting up a success pop-up or an email confirmation in your form builder, simply add the name field to your message. After the form is submitted, the builder will automatically gather that data and show it within the message, giving the user a unique experience.
Get new clients, wherever they are
A good form builder makes sure that the form is easy and quick to fill out, plus its appearance and functionalities all work in favor of promoting your brand, your products, and your services. This is especially true when it comes to responsive forms.
Mobile-first navigation is old news. Your new clients should be able to seamlessly navigate your website with their phones and fill out the client intake form just as easily. That’s another benefit of using a proper online form builder. While you need to consider the different layouts when coding the form from scratch with HTML and CSS, a form builder creates mobile-friendly forms by default.
Growing your own business and getting new clients is one of those challenges that never go away. Whether it’s your side-hustle, start-up, or first-time entrepreneurship, there’s a lot you can get done when investing in the right tools.