June 1, 2014

How we Drove over 8 Million Pageviews to All India Youth in the month of May – Case Study

Its been around two months I started the company All Tech Media and it has been growing exponentially month by month. At All Tech Media we were not only working on some good seo projects but also building our own products. One of our main sites is All India Youth. We started All India Youth 5 months back with the goal to target Indian youth.

 

The Start of All India Youth:

Firstly we started with the Blogger platform. It was on blogger.com platform for about two months. However blogger didn’t satisfy our needs. As it is a multi authored blog many authors used to write articles and post content. To make this happen and monitor it without any difficulty the best option we found was to migrate to wordpress and hosted in on Digital Ocean.

Site Growth in the months of January to April:

The first two months we were completely dependent on Social Media and not many members from our team worked on it. Main role was played by article writers and social media marketers. We were getting reasonably good traffic but again it was not that great. Also the traffic which we drive from Facebook was not actually doing well with Google Adsense which was one of the primary sources of income.

Facebook Algorithm Hit:

In the months of March and April facebook rolled out many different algorithm because of which the page reach was completely down. This was an adverse effect and we were no more getting enough traffic from Social Media. This is where the SEO team came into action.

How SEO improved the Traffic of All India Youth:

Whole SEO team of All Tech Media started working on All India Youth. In the first week itself the traffic was improved by 100%. Then we started writing articles with high searches. Especially articles related to Education, Jobs and Movie Reviews were of high attention. We consistently started posting at least 10 articles per day.

How we improved the search traffic:

1. Consistency:

Consistency is one of the very important factor if you want to improve your blog rankings in search specially for a news based site. Most of the news based sites just keep on posting consistently hundreds of articles per week without much off page optimization which included link building. If you are consistently posting high quality articles then you should definitely expect improvements in your search rankings without much link building.

2. Proper Selection of Keywords:

We have chosen keywords very wisely. When you are posting large number of articles per day you forget about keyword research. But keyword research and keyword optimization is one of the most important factor. Very highly search keywords with low competition were given high priority.

3. Publishing Trending Topics:

Once a blog gets good authority its the right time to publish the trending topics. We started posting articles related to Results, movie reviews, box office collections etc. Trending topics used to drive us massive real time visitors in just few days.

4. Proper Link Building Strategy:

As I said we didn’t do much of link building, however we built few directory links to the homepage and also during some special events we had to go with mild link building for the internal pages as well.

Statistics:

After all the hard work we obviously expected good results but the outcome was not only good, but was outstanding. We experienced the highest pageviews in a month on All India Youth, in the month of May. You can check below screenshots of the same.

traffic-stats-of-all-india-youth

This traffic has shown a great impact on the Adsense earnings and Alexa Ranking is also improving day to day. The current Alexa Rank is 14,000 globally and around 500 in India.
improvement-of-alexa-rank-of-all-india-youth1

Final Words:

I really appreciate all the members of All Tech Media team for their outstanding work which they have been showing up since its inception.

You can visit www.allindiayouth.com

About the author 

Imran Uddin


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