January 4, 2021

Changing Digital Marketing Trends in 2021

No matter which industry you belong to, or what goods and services you provide, you can’t ignore digital marketing trends. A few years ago, all you needed was a website and a Facebook page to get started with internet marketing.

However, with the digital landscape evolving quickly and changing, there are a lot of things you need to keep in mind to make sure that you make your mark out there in the digital world. Without an online presence, it is hard to become successful anymore.

In 2021, new tools and technologies are going to come to the fore, and to keep your organizations and companies at the top, you have to adapt. With a global pandemic raging on, and physical interaction between clients and customers on the low, your website is now your digital doorstep.

You should definitely get a professional marketing service such as Capital Solutions to plan a super-effective marketing plan for you! Let’s see what the changing digital marketing trends in 2021 are going to be!

Social Media Digital Marketing Trends 2021


In the days of old, Facebook used to the only social media platform around. Everyone had a profile on it and they used it for personal as well as professional reasons. However, it is not the same anymore. With a lot of social media platforms out there, Facebook is losing ground with younger audiences.

The interactive experiences offered by Snapchat, Instagram, etc. are making them popular amongst youngsters. Moreover, after the data breach scandal of 2018, Facebook has lost its credibility as well. Therefore, when you are going to plan your marketing strategy for 2021, you need to keep this in mind.

Make sure that the audience that you are trying to garner the attention of are still using Facebook. If this is not the case, then you could be wasting a lot of time and budget on the wrong platform.


Instagram is on the rise – it is one of the rapidly growing social media platforms. It has a younger audience, especially users under the age of 30. With various features such as stories, sponsored ads, Instagram Live, etc. Instagram has a great e-commerce potential that you need to exploit as a successful business.

Artificial Intelligence in Digital Marketing

Boy waving hello at humanoid on smartphone screen. chat bot, virtual assistant, mobile phone flat vector illustration. technology, childhood Free Vector

Previously, customer services consisted of humans who could only work certain hours. However, with the advancement in technology, artificial intelligence in the form of chatbots have become a part of customer services as well.

Instead of having 8 am – 5 pm customer service hours, you can now take care of the needs of your customers and answer their queries 24/7! Not only textual interactions are possible, even verbal interactions are becoming a norm these days.

As the AI keeps on learning, the more it learns about the customers, the better the services it provides will be. If you want your business to succeed, then you should start using chatbots.

Video Marketing

For the year 2021, video marketing is going to play a very important role in your digital marketing plans and strategies. Due to COVID, people haven’t been able to leave their houses. The only source of information about your services and products that they have is via your website.

Textual content is great but it can’t compete with the power of visual information. When it comes to selling products and services online, people trust video content way more than reading the product description.

In the world of video marketing, Live streaming is a powerful tool nowadays. With social media platforms offering live features, having a live stream, and interacting with your customers is a great way to hook up their attention!

Content Marketing in 2021

Content marketing has always been a huge part of digital marketing and it will remain so in 2021. Not only does the quality of your content is going to make a huge difference but its nuance and context as well.

With the algorithms of search engines always evolving and changing, you need to ensure that your content is not only reader-friendly but search engine friendly as well. Useful links, fast speeds, quality content, and SEO is highly important if you want your content to be recognized.

What you need to do, is to ensure that your content is interactive. Ask your users questions, engage with them in meaningful discussions. Keep the comment section on your blog posts or your social media posts buzzing.

Email Marketing in 2021

Millions of people around the globe use email as a channel of communication for various purposes. Since email is here to stay in 2021, so is email marketing. However, like everything else, it is evolving. Generic emails are not as effective as personalized ones and this is what needs to be on your email marketing goal for 2021.

It is important for you to build up an email list through your website, and then send useful content to the users of your website – it can be anything from downloadable PDFs to promotional videos.

Email, Email Marketing, Newsletter, Message, Business

Image Source: https://pixabay.com/vectors/email-email-marketing-newsletter-4284157/

Digital Marketing Trends in 2021 – Final Word

These are changing times that we live in. Digital marketing has always been popular but over the last couple of years, it has become more important. The economy has taken a hit due to COVID-19 and the only way to give your business the much-needed boost is via online marketing.

With voice search, interactive content, and artificial intelligence taking over the digital marketing world very quickly, you need to be able to adapt to the changing trends. We have discussed a few of the digital marketing trends in 2021 that will help you maintain and enhance your online presence.

Go through them, incorporate them in your marketing strategy, and you will be on your way to a great start!

Happy Marketing, People!

About the author 

Peter Hatch

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