About 86% of the worldwide populace operates a smartphone, and users spend about 4.8 hours daily on phone applications. Now more than ever, consumers use smartphones to navigate brand websites.
Entrepreneurs who fail to acknowledge the diminishing gap between the display size of devices record massive traffic loss. Regardless, it’s still astounding how many sites don’t prioritize mobile experience.
What Does Mobile Optimization Entail?
Website optimization for mobile means creating an appealing and user-friendly experience for site visitors using smartphones. This entails larger navigation icons, optimized images, and well-formatted content.
The term mostly goes hand in hand with “mobile-friendliness,” but the latter has distinct meanings. A mobile-friendly site essentially minimizes page sizes for easy smartphone viewing. However, it’s limited in terms of driving mobile conversions.
The Primary Elements of a Mobile-Optimized Website
The following features contribute to a mobile-optimized website:
- Gesture-friendliness – A mobile-optimized site has different controls for the mobile and desktop versions. About 75% of smartphone owners operate their phones with just one thumb. So, a mobile-optimized site should have clickable elements designed for thumbs and eyes.
- Quick response – A site that loads over three seconds loses up to 50% of its users. Optimizing the site for smartphone operations means retaining customers by ensuring the lowest response time possible.
- Clear CTA – A mobile-optimized site also promptly informs users how you’d love them to act on the site. It simplifies the process for visitors to take these intended actions despite the limited screen space.
- Easy to view – Nobody enjoys scrolling horizontally or zooming so that the site fits the display. A site that’s optimized for smartphone users enables effortless viewing.
- Click-to-call functionality – An optimized site should provide a click-to-call button for users to contact your company directly. This experience is more convenient than filling out forms on a tiny smartphone display.
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Why Optimize Your Site For Phone Users?
The previous section highlights the benefits of augmenting your site for mobile. But here’s a deeper look into the value of a site optimized for cross-device use:
Broader Audience
The monumental smartphone user base only means one thing: more users browse the web via mobile devices. Augmenting your site can increase your reach and lead potential.
Higher SERP Ranking
Cross-device websites align with the mobile-first index of the Google search engine. It’s easier for these sites to rank on SERPs.
Reduced Bounce Rate
A smartphone-optimized website enables comfortable navigation and faster loading times. Both attributes eventually keep users on the website longer, which means a low bounce rate.
Customer Retention
Real value backed with a remarkable navigation experience keeps users coming back. Entrepreneurs who optimize their sites to work effectively on smartphones can easily generate leads and grow sales.
Tips on Augmenting Your Platform for Smartphone Users
Businesses have unique policies and target audiences. So, there’s no one-size-fits-all approach for mobile optimization. Regardless, various best practices stand out for fruitful entities. Here are some valuable insights from successful brands:
Understanding Your Users
You must review the guest list when planning a party. The same applies to your mobile optimization strategy.
Start with understanding your users’ attributes, including their devices and interaction with your brand. Use surveys and analytic tools to decode the partialities and pain points to target. It’s the surest way to determine vital website attributes and ideal content presentation.
Make the Site Responsive
Mobile optimization matches your site with the dimensions and content arrangement to fit various devices. This approach essentially targets SEO value and UX. Informed organizations use appropriate themes and plug-ins to create stunning websites that operate seamlessly in landscape and portrait modes. So, settle on a design that works seamlessly with different devices and orientations.
Don’t Forget Your Pictures
Website images are vital, but the wrong format can suppress your site’s loading speed. You can’t ignore this factor when thinking about a website’s mobile experience. Optimize the pictures by trimming their sizes while retaining their quality. You’ll use software like Photoshop.
Install a Simple Navigation Menu
An optimized navigation bar is a sure way to improve user experience. But considering the small size of the smartphone screen, you’re better off implementing a short and minimalistic design. The hamburger design is increasingly popular as it has minimal space requirements. Moreover, it creates sufficiently large menu items optimized for thumb navigation.
Implement Regular Assessments
Mobile optimization is a work in progress, not a one-time assignment. You’ll only achieve the best results when you constantly test your product and make the necessary improvements. Test it across browsers and operating systems and evaluate the site’s performance and conversion on various devices.
Typically, you should prioritize web vitals that offer insights into your site’s UX. The vital metrics answer these questions:
- Largest Contentful Paint – How long does the biggest page component load?
- First Input Delay – How long do users take to engage with your loading page?
- Cumulative Layout Shift – How much does your page layout move while loading?
Leverage Dynamic Serving
This attribute has the same impact as a receptive design. But the two differ in that a website’s HTML structure deviations across multiple gadgets, and the URL doesn’t change. Dynamic serving helps you create tailored page content along with particular displays.
Personalize Everything
Site users love to feel special, so your optimization strategy should involve personalizing content and propositions. Research the people using your website and use the insights to design a unique experience. You can segment visitors based on their IP address and site interactions to deliver appropriate recommendations. 
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Optimize to Stay Competitive
The average consumer browses the web more times on their smartphones than on computers. So, businesses must optimize their sites for this broad audience base. This isn’t a simple process, but the above insights will guide you in establishing a competitive brand.
