Satumba 17, 2019

Manhajoji sune sabbin gimbiya na kasuwancin lantarki

Wayoyin hannu sun daina zama kanin eCommerce don kafa kanta azaman tashar da ke saurin haɓaka. Kasuwancin wayoyin hannu ya daina zama wani abu mai ban mamaki ko alƙawarin zama gaskiyar abin faɗi da kuma tashar da ke saurin haɓaka cikin kasuwancin kan layi. Hannun hannu a cikin kasuwancin e-commerce na duniya ya haɓaka 17% shekara-shekara, yana ƙididdigar fiye da kashi ɗaya cikin uku na ayyuka (daga 30 zuwa 35%). Wannan shi ne rahoton kwanan nan na Criteo, kamfanin fasahar tallan sakamako wanda ke nazarin ma'amalar biliyan 1.5 a kowace rana a kan layi a cikin ƙasashe 85 daga kowane irin na'urori da dandamali.

Amma manyan 'yan kasuwa da ke cinikayya ta hanyar e-commerce kusan sun ninka wannan ci gaban, sun kai har zuwa 30%, saboda haka suna haɓaka yawan adadin wayoyin hannu daga 40% zuwa 52%. Bugu da ƙari, Criteo yana magana ne game da "juyawa" a fagen kasuwancin lantarki, tunda a wasu ƙasashe (kamar su Japan da Kingdomasar Ingila) rabin duk tallace-tallace na kan layi an riga an kammala su ta hanyar wayoyi da ƙananan kwamfutoci. Mutane na iya siyan komai ta yanar gizo @ mafiowrin.com; kwamfutar tafi-da-gidanka, wayoyin zamani, da sauransu.

ux, zane, zane na yanar gizo
FirmBee (CC0), Pixabay

Duk ikon zuwa aikace-aikace

Wannan nasarar ta wayoyin tafi-da-gidanka ta dogara ne akan wani abu a takaice kuma mai saurin ambaton cewa kusan yana kama da kalmar sihiri: app. Aikace-aikacen wayar hannu a yau sune ainihin sarauniyar kasuwancin lantarki. Daga gare su, ana samar da ƙarin tallace-tallace (kuma mafi ƙima), jujjuyawar juyi da ƙimar aminci fiye da PC da litattafan rubutu ("tebur", wanda ke riƙe da sandar sarautar har yanzu) ko daga gidan yanar gizo ta hannu.

Rahoton Criteo ya bayyana mahimman fannoni huɗu waɗanda aikace-aikace ke bayyana kansu a matsayin sabbin taurarin kasuwancin lantarki:

Ta amfani da aikace-aikacen, an ƙayyade ƙarin tallace-tallace

A cikin rahoton Criteo da ya gabata, tallace-tallace ta hannu daga masu bincike sun kai kashi 53% na duka, suna barin sauran 47% a hannun manhajoji. A cikin shekara guda, wannan dangantakar ta kusan canzawa: a yau ana gudanar da 54% na ayyuka ta hanyar aikace-aikace, akan 46% da aka aiwatar ta hanyar bincike. Wannan halin yana faruwa, yakamata a tuna, a cikin wani yanayi inda tallace-tallace ta hannu suka karu da kashi 17% shekara-shekara, don haka aikace-aikacen suna kasancewa tare da mafi girman juzu'i, bi da bi, girma.

Ayyuka na iya tantance ƙarin tallace-tallace masu mahimmanci

Binciken Criteo ya bayyana wani al'amari mai kayatarwa game da hoto daga shekara daya da ta gabata: a cikin watanni goma sha biyu da suka gabata, matsakaicin tallan “tebur” ya kasance a kan dala 100 na Amurka, matsakaiciyar siyar da hannu ta hanyar burauzar da aka ƙulla (daga 98 zuwa 91), yayin da matsakaita tikiti don tallace-tallace ta wayar hannu ta hanyar aikace-aikace sun haɓaka sosai daga US $ 95 zuwa US $ 127. Ta haka ne, aikace-aikacen sun ɓata “tebur”, wanda ya taɓa kasancewa sarki mafi daraja.

gunki, gunkin wayar hannu, aikace-aikacen hannu
ivke32 (CC0), Pixabay

Ayyuka suna haifar da ƙarin masu amfani masu aminci

Kamar yadda mahimmanci don cin nasarar abokin ciniki shine kiyaye shi. Manhajojin suna sanya wannan taken taken kasuwanci na kusa. Rahoton na Criteo ya nuna cewa masu amfani da shi sun ninka yiwuwar dawowa cikin kwanaki 30 masu zuwa kamar masu amfani da burauzan. Riƙewa mafi girma yana nufin kyakkyawar dama don ƙirƙirar ƙarin masu amfani da aminci.

Ayyuka sun fi tasiri a cikin duk tsarin siye

Abinda ake kira “mazuraren saye” (duk matakan da abokin harka zai bi har sai an gama jujjuyawar) ya fi “wucewa” ga masu amfani da aikace-aikacen, ma'ana, akwai ƙaramar damar cewa mai amfani da aikace-aikacen zai yi watsi da aikin a wasu na matakai fiye da sauran. A ƙarshe, yawan jujjuyawar (adadin masu siye da suka gama ma'amala) ga masu amfani da aikace-aikace, ninki uku na masu amfani da burauzan wayar.

Kasuwanci ko ayyukan tallace-tallace waɗanda suka damu da inganta ƙwarewar kasuwancin su ta hanyar tafi-da-gidanka tare da haɓaka aikace-aikacen da ke sauƙaƙe aikin sun fi matsayin da za su samu nasara fiye da gasar da suke yi don ƙara abokan harkarsu zuwa ga al'umma mai tasowa da himma ta masu siye da wayoyin hannu. Waɗanda basu riga sun yi hakan ba ya kamata su nemi ƙoƙari don wadata wannan masu sauraro da ci gaba da ci gaba ta hannu da ƙwarewar na'urori masu yawa wanda ke ba su damar yin hulɗa tare da masu amfani ba tare da la'akari da inda suke a duk cikin tsarin siyen ba.

Game da marubucin 

Imran Uddin

Imran Uddin ƙwararren mai rubutun ra'ayin yanar gizo ne daga Indiya da kan All Tech Buzz, yana rubutu game da Blogging, Yadda ake tukwici, Samun kuɗi akan layi, da dai sauransu.


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