Kamfanin Apple ya tabbatar da cewa yana sayen kamfanin haɓaka kiɗa Shazam da ke Landan, wani sanannen manhajar tantance waƙoƙi da ke gane kowace waƙa , shirin talabijin, fim, ko talla bayan ya ji wasu 'yan sauti kaɗan.

"Muna matukar farin ciki da cewa Shazam da tawagarsa masu hazaka za su shiga Apple," in ji mai magana da yawun Apple, Tom Neumayr, a cikin wata sanarwa da ya aike wa Buzzfeed. "Tun bayan ƙaddamar da App Store, Shazam ya kasance ɗaya daga cikin shahararrun manhajoji na iOS . A yau, ɗaruruwan miliyoyin mutane a duniya suna amfani da shi, a cikin dandamali da yawa."
Neumayr ya ci gaba da cewa "Apple Music da Shazam sun dace da dabi'a, suna ba da sha'awar gano kide-kide da kuma isar da kyawawan kwarewar kiɗa ga masu amfani da mu." "Muna da tsare-tsare masu kayatarwa, kuma muna fatan hadawa da Shazam bayan amincewa da yarjejeniyar ta yau."
Kodayake ba a bayyana yarjejeniyar sayen ƙarshe ba tukuna, a cewar reportsan rahotanni Apple yana biyan dala miliyan 400 don farawar Burtaniya.

An kafa Shazam a shekarar 1999 amma ya shahara a matsayin manhajar wayar hannu bayan da Apple ta ƙaddamar da App Store a shekarar 2008. Daga baya ta zama ɗaya daga cikin manhajoji 10 mafi shahara a duniya a shekarar 2013. Mataimakin Apple na dijital Siri ya sami haɗin gwiwa da Shazam a shekarar 2014, don haka masu amfani za su iya tambayarsa wace waƙa ake bugawa a bango. A halin yanzu, Shazam yana da saukewa sama da biliyan 1. Duk da haka, kamfanin ya fuskanci matsala kwanan nan, inda ya sami kuɗin shiga dala miliyan 54 kacal a shekarar 2016.
Duk da ƙananan kuɗaɗen shiga, Shazam na iya taimaka wa Apple wajen inganta ƙwarewar mai amfani da saka ƙarin damar sosai a cikin sabis ɗin kiɗan Apple. A watan Nuwamba 2017, Shazam yana da kimanin masu amfani miliyan 175 a kowane wata a duniya gaba daya a kan iOS da Android, a cewar kamfanin bincike na App Annie.
