Apple ya tabbatar da cewa yana samun kamfanin ci gaba na London, Shazam, mashahurin aikace-aikacen gano kiɗa wanda gane kowane waƙa, Shirye-shiryen TV, fim, ko talla bayan da kawai naji barsan sandunan shirin bidiyo.
"Muna farin ciki da cewa Shazam tare da kwararrun tawagarsa za su hade da Apple," in ji kakakin Apple Tom Neumayr a cikin wata sanarwa ga Buzzfeed. “Tun lokacin da aka ƙaddamar da App Store, Shazam ya kasance yana matsayin ɗaya daga cikin mashahuri apps for iOS. Yau, ɗaruruwan miliyoyin mutane suna amfani da shi a duk faɗin duniya, ta hanyar dandamali da yawa. ”
Neumayr ya ci gaba da cewa "Apple Music da Shazam sun dace da dabi'a, suna ba da sha'awar gano kide-kide da kuma isar da kyawawan kwarewar kiɗa ga masu amfani da mu." "Muna da tsare-tsare masu kayatarwa, kuma muna fatan hadawa da Shazam bayan amincewa da yarjejeniyar ta yau."
Kodayake ba a bayyana yarjejeniyar sayen ƙarshe ba tukuna, a cewar reportsan rahotanni Apple yana biyan dala miliyan 400 don farawar Burtaniya.
An kafa Shazam a zahiri a shekarar 1999 amma ya sami karbuwa sosai a matsayin wayar hannu bayan Apple ya kaddamar da App Store a shekarar 2008. Daga baya kuma sai ya zama daya daga cikin shahararrun aikace-aikace 10 a duniya ta hanyar 2013. Mataimakin Apple na dijital Siri ya sami haɗin Shazam a cikin 2014, don haka masu amfani za su iya tambayarsa menene waƙar da ke kunna a bango. A halin yanzu, Shazam yana da abubuwan zazzagewa sama da biliyan 1. Koyaya, kamfanin ya sami wahala a kwanan nan, yana jawo dala miliyan 54 kawai a cikin kuɗin shiga a cikin 2016.
Duk da ƙananan kuɗaɗen shiga, Shazam na iya taimaka wa Apple wajen inganta ƙwarewar mai amfani da saka ƙarin damar sosai a cikin sabis ɗin kiɗan Apple. A watan Nuwamba 2017, Shazam yana da kimanin masu amfani miliyan 175 a kowane wata a duniya gaba daya a kan iOS da Android, a cewar kamfanin bincike na App Annie.
