Babban manufar Google koyaushe shine ta nuna abun ciki mai inganci a saman sakamakon binciken sa sannan kuma ya zama yana sane da masu yin gizo da gizo. Don haka don cimma wannan, Google ya fitar da algorithms da yawa don yaƙi da spam. Daga cikin dukkanin waɗannan matakan algorithms, Google Penguin wataƙila shine mafi kyawun sabuntawa da Google yayi. Sabunta Penguin yafi nufin rage darajar injin binciken wadannan gidajen yanar gizo ko shafukan yanar gizo wadanda suke kokarin hawa matsayi ta hanyar sarrafa abubuwan masarufin Google da kuma rashin bin Manufofin Google Webmaster da kuma amfani da abinda ake kira “baki hat SEO”Ta hanyar haɗin gine-ginen mutum zuwa wani shafi.
Yadda zaka murmure daga Hukuncin Penguin na Google da Sake Motsawa
Yadda ake murmurewa daga hukuncin Google Penguin da kuma sake dawo da zirga-zirga - Babu shakka, Gidan haɗin yanar gizo ya kasance ɗayan mafi ƙarfin Faɗakarwar Matsayin Google. Amma, kun san menene, mutane a duniya (masu rubutun ra'ayin yanar gizo na musamman) sun watsa yanar gizo kamar kowane abu don samun yawancin backlinks sosai. Yanzu menene? Ga yadda Google ya shiga wasan. Ya ƙaddamar da sabuntawa na Penguin wanda ya kashe lakhs na rukunin yanar gizo cikin dare. An kashe a cikin ma'anar cewa ba su cikin manyan SERPs (Shafin Sakamakon Sakamakon Injin Bincike). Ainihi darasi ne ga waɗanda suke siyan backlinks KO yin tsokaci da kuma backlinks na forum a matsananci matakin. Azabar Penguin ta canza duniyar SEO ko Inganta Injin Bincike bayan haka.
A algorithm yana aiki da kyau don Google, amma ba don masu rukunin yanar gizo ko masu rubutun ra'ayin yanar gizo ba. Updateaukakawar na iya haifar da azabar shafukan yanar gizo waɗanda ba sa fuskantar dabarun ƙiyayya na baƙar fata don matsayi a saman. Tunda kawai algorithm ne kuma Google yayi imanin yana da tasiri, ba zamu iya gaba da shi ba.
Yawancin masu rubutun ra'ayin yanar gizo sun faɗi a wannan lokacin.
Ba ƙarshen ƙarshen shafin yanar gizonku bane idan wani sabuntawar Google ya buge ku. A cewar Matt Cutts, kawai kashi 5% na rukunin yanar gizon da aka buga da hukunci sun gabatar da sake dubawa ga Webmaster na Google. Wanda ke nufin cewa cikin mutane 100, 5 ne kawai ke kokarin murmurewa daga hukuncin. Me zai iya zama dalilin hakan? Shin aƙalla sun san cewa shafin da fanareti ya buge za a iya dawo da shi? Don haka, zan rubuta wannan labarin ne don in amsa duk waɗannan tambayoyin kuma in bayyana duk shakku game da Penguin algorithm.
Google Penguin Algorithm da Sabunta shi
Sabuntawa na farko na Penguin ya fara aiki a ranar 24 ga Afrilu, 2012, wanda ke rufe babbar hanyar haɓaka watau backlinks. Penguin duk game da spam ne. Wannan ya hada da lambobi da yawa na masu karancin inganci wadanda suka hada da yin tsokaci ta hanyar yanar gizo, hanyoyin biya, hanyoyin banner, da sauransu.
Furucin algorithm na farko yana da updatesan sabuntawa kuma waɗannan sabuntawa basu ƙare ba har sai kalmar “spam” ta ƙare gaba ɗaya. Don sanin game da abubuwan sabuntawar Google, da kaina na bi wasu shafuka kamar Land Search Engine Land, Seroundtable, da dai sauransu Anan akwai updatesan sabuntawa da aka yi a Penguin:
- Penguin 1.0 na Afrilu 24, 2012 (yana tasiri ~ 3.1% na tambayoyi)
- Penguin 1.1 a ranar 26 ga Mayu, 2012 (yana tasiri kasa da 0.1%)
- Penguin 1.2 a ranar 5 ga Oktoba, 2012 (yana tasiri ~ 0.3% na tambayoyi)
- Penguin 2.0 a ranar 22 ga Mayu, 2013 (yana tasiri kashi 2.3 cikin XNUMX na tambayoyin)
- Penguin 2.1 a kan Oktoba 4, 2013 (yana tasiri kusan 1% na tambayoyin)
- Penguin 3.0 na Oktoba 17, 2014 (yana tasiri kusan 1% na tambayoyi)
Ta yaya zaku san cewa rukunin yanar gizonku yana fuskantar hukunci?
Samun buguwa ta kusan abu ne wanda ba makawa, musamman a matakan farko na rukunin yanar gizon ku. Amma dole ne ku gano cewa an yanke muku hukunci kuma kuyi ƙoƙari ku farfaɗo da shi. Akwai hanyoyi daban-daban don bincika idan an buga blog ɗinku da wani hukunci ko a'a. Da fari dai, bincika idan akwai wani digo a cikin zirga-zirgar rukunin yanar gizon ku. Kuma sannan bincika matsayin matsayi a cikin Google Search. Idan kun sami mummunan faɗuwa a cikin zirga-zirga ko matsayi na matsayi, to shafin yanar gizanku zai iya samun matsala. Don tabbatar da haka, bincika Kayan Gidan Gidan yanar gizonku na duk wani kuskure ko saƙonni kuma ku ci gaba da lura da abubuwan sabuntawar da Google ke yi.
Bayan duk wannan binciken, idan kun fahimci cewa shafin / blog an hukunta shi, to, kada ku da bege! Lokaci ya yi da za a dauki matakan dawo da shafin daga fanareti kuma a nemi a sake tunani.
Tsarin Maido da Hukunci na Penguin
Da farko, kuna buƙatar bincika hukuncin kwata-kwata. Bincika a cikin Kayan Gidan Gidan yanar gizo don sanin ko akwai wani hukunci na hannu. Hakanan, adana duk abubuwan sabuntawar Google algorithm don sanin ko hukuncin algorithmic ne.
Da zarar ka fahimci irin hukuncin da shafinka ya buge da shi, yi bincike sosai game da sakamako da sakamakon hukuncin. Yi la'akari da matakan da ke gaba kuma shirya dabarun daidai.
1. Gano bayanan baya
Abu na farko kuma mafi mahimmanci abin da ya kamata ka yi shi ne ka duba bayanan baya da kuma nazarin su yadda ya kamata. Don bincika backlinks na rukunin yanar gizonku zaku iya zuwa kayan aiki kamar openlinkprofiler (kyauta), ahrefs da dai sauransu ko ka je Kayan aikin gidan yanar gizon ka sai ka duba hanyar da kake amfani da ita ta hanyar yanar gizo. Kada ka dogara da tushe guda kawai. Binciko hanyoyin daga aƙalla madogara biyu ko uku, don kar a rasa kowace hanyar haɗi.
2. Yi nazarin bayanan baya
Zazzage duk hanyoyin kuma ku lura da ingancin hanyoyin, wane irin mahaɗan ne, ko kun gina waɗannan hanyoyin ko na halitta ne, ko kuma idan wani ya yi mummunan SEO a shafinku. Wannan zai taimaka muku sosai don fahimtar dalilin da yasa aka hukunta shafinku.
Hanyoyin sadarwar da basu da inganci (Hanyoyin haɗi)
Hanyoyin haɗi mara kyau ko ƙananan hanyoyin haɗi suna da lahani ga rukunin yanar gizonku. Ba game da yawan hanyoyin haɗin yanar gizonku ba, amma koyaushe game da ingancin hanyoyin haɗin yanar gizon. Akwai fannoni daban-daban na hanyoyin haɗi marasa kyau:
- Hanyoyin haɗin yanar gizo waɗanda Google ya hukunta a baya saboda abubuwa mara kyau ko marasa kyau waɗanda suka keta ka'idoji da manufofin Google.
- Yin tsokaci na Spammy a cikin shafuka da dandamali daban-daban.
- Shafukan yanar gizon da ba su da alaƙa da kayanku.
- Adireshin yanar-gizo
- Hanyoyin haɗin yanar gizo daga sababbin rukunin yanar gizo ba tare da abun ciki da martaba ba.
- Talla ko Hanyoyin Layi
- Hadin gwiwar yanar gizo.
- Boyayyun Mahaɗar Rubutun.
- Hanyoyin haɗin yanar gizo daga manya ko wuraren caca.
- Cloaking, Matsar da rashin dacewa, da dai sauransu.
- Amfani da kayan aiki na ƙarni na atomatik don haɗin ginin.
- Hanyoyin haɗi tare da maƙallin rubutu mai mahimman bayanai.
Don haka, kuna buƙatar bambance duk hanyoyin haɗin yanar gizo waɗanda suke da kyau da kuma marasa kyau don tuna duk waɗannan mahimman abubuwan. Tattara jerin hanyoyin da basu da kyau ga rukunin yanar gizonku kuma suna da ƙarancin inganci.
3. Lissafa hanyoyin haɗin da kake buƙatar cirewa
Rarraba dukkan jerinku zuwa sassa daban-daban kuma tattara duk hanyoyin haɗin da kuke buƙatar cirewa. Dukkan jerin hanyoyin haɗin tare da kalmomin suna da mahimmanci don matsawa zuwa mataki na gaba. Adana shi a cikin kundin rubutu ko maƙunsar bayanai don ƙarin amfani.
4. Tuntuɓi masu kula da gidan yanar gizo ko masu mallakar shafin
Da zarar ka tattara jerin, fara duba kowane gidan yanar gizon ka shiga cikin shafin tuntuɓar. Idan an samo su, tuntuɓi kowane shafin yanar gizo kuma ku nemi su cire hanyar haɗin yanar gizonku daga gidan yanar gizon su.
5. Rasa sauran hanyoyin haɗin
Idan baku samo wata hanyar tuntuɓar ba ko kuma mai kula da gidan yanar gizo bai ɗauki wani mataki akan buƙatarku ba, to ku raba hanyoyin. Kuna buƙatar yin hankali sosai yayin yin wannan aikin, Na riga na rubuta labarin game da yadda ake murmurewa daga SEO mara kyau ta amfani da kayan aikin disavow. Wannan zai ɗauki daysan kwanaki ko makonni don ɓatar da duk hanyoyin haɗin.
Yin duk wannan babban aiki ne. Amma wannan wani yanki ne kawai daga ciki! Yanzu kun cire duk hanyoyin haɗin yanar gizonku. Dole ne ku sha duk tsarin sake gina shafinku. Kuma wannan lokacin zai zama mafi ƙalubale yayin da kuke aiki akan rukunin yanar gizon da Google ya riga ya buga shi.
6. Gwada samun wasu hanyoyin haɗi:
Idan kun sami kyawawan adadin hanyoyin haɗin yanar gizo to damar kawar da hukuncin azaba sun fi girma. Don haka, yi ƙoƙari ku sami wasu backlinks na halitta tare da kyawawan dabarun tallan abun ciki.
A daban-daban abu kana bukatar ka yi bayan cire bad links
- Fara aiki daga karce kuma.
- Samun dama ga komai kuma shirya dabarun.
- Kada ku je don haɗin haɗin ƙarancin inganci.
- Fara aiki kan ingantattun labaran da aka sanya niyya da wadataccen abun ciki.
- Yi aiki mai wayo tare da tsari mai dacewa.
- Mai da hankali sosai akan dabarun tallan abun ciki.
- Bada kyauta.
- Saduwa da manyan dandamali da masanan gidan yanar gizo.
- Sami hanyoyin haɗi daga dandamali masu tasiri.
- Ara sunan alamar ku da ƙimar ku a kasuwa.
Kammalawa:
Hukuncin Google wani ɓangare ne na kowace tafiya ta yanar gizo a matakan farko, inda yawancin masu rubutun ra'ayin yanar gizo ke haɓaka hanyoyin haɗi kaɗan da ƙarfi don sakamako mai sauri. Amma mutum yana buƙatar sanin sakamakon kuma ya kasance a shirye don fuskantar ko da mafi munin yanayin. Bi hanyoyin da aka ambata a sama kuma tabbas za ku iya ja da baya daga hukuncin. Haƙuri maɓalli ne a nan, saboda aiki ne mai tsayi kuma yana iya ɗaukar watanni kafin a dawo da ikon shafin da zirga-zirgar ababen hawa daidai. Don haka, zan ba da shawara, yana da kyau a bi manufofi da ka'idojin Google, maimakon azabtarwa sannan a yi ƙoƙarin dawo da baya.
Ko daya daga cikin rukunin yanar gizan mu kwanan nan ya sami bugawar penguin wato www.allindiayouth.com an buge shi da kyau a cikin sabuntawar penguin amma mu raba hanyoyi da yawa kuma ya dawo da shi yadda yake.
