Google ba shine mafi ƙarancin alama a duniya ba. Da kyau, duk wani zato game da wace alama ce ta wuce Google?
Dangane da sabon rahoton Global Finance na Global 500 na shekarar 2018, Amazon shine kan gaba a jerin ya zama mafi daraja a duniya ta hanyar satar taken daga Google. Yayinda Apple ya mamaye matsayi na biyu, Google ya sauka zuwa na uku akan jerin.
Amazon, babban kamfanin e-commerce darajar alama ya karu da kashi 42% a shekara zuwa dala biliyan 150.8. A bara, Amazon ya zama na 3 akan jerin. Koyaya, kamfanin ya ƙarfafa darajarta ta hanyar siyan Kayan abinci gaba ɗaya akan dala biliyan 13.7 a bara. A cewar rahotanni, kamfanin yana hada gwiwa tare da JPMorgan da Berkshire Hathaway don shiga kasuwancin kiwon lafiya, suna wucewa ta sararin dijital.
David Haigh, Babban Jami'in Kamfanin Brand Finance ya ce, "Jeff Bezos ya taba cewa 'alamu sun fi muhimmanci a kan layi fiye da yadda suke a duniya'. Ya tabbatar da kansa daidai ne ta hanyar zaɓan sunan Amazon, wanda aka fi sani da mafi girma, mafi iko kogi a duniya, kamar yadda shekaru 23 daga baya alamar Amazon ke ɗaukar dukta a gaba a matsayin ƙarfin da ba za a iya hana shi ba. Strengtharfi da ƙimar alamar Amazon sun ba ta izinin masu ruwa da tsaki don faɗaɗawa ba tare da ɓarna ba cikin sababbin fannoni da yanayin ƙasa. Dukkanin shaidu sun nuna cewa alama mai ban mamaki ta Amazon za ta ci gaba da bunkasa ba tare da wani lokaci ba har ma da yawan gaske. ”
Tsayawa kan matsayinsa na baya, kamfanin fasaha na Apple ya kasance na biyu a jerin manyan masu daraja a duniya, wanda darajarsa ta tashi sama da 37% zuwa dala biliyan 146.3. A cewar Brand Finance, duk da cewa Apple ya fuskanci 'yan matsaloli kamar na "dogaro da sayar da wayoyinsa na iPhones," watau iPhone X kuma "ya kasa taɓarɓarewa", ya sami nasarar ci gaba a matsayinta.
A gefe guda, Google ya sauka zuwa na uku a cikin jerin tare da haɓaka 10% a ƙimar alama zuwa dala biliyan 120.9. “Google gwarzo ne a binciken intanet, girgije da fasahar OS ta wayar hannu amma, kwatankwacin Apple, ya mai da hankali ne musamman sassa yana hana shi fitar da cikakkiyar damar da take da ita, ”in ji rahoton.
Sauran alamun kasuwanci masu daraja a jerin sun hada da AT&T, Verizon, Facebook, Microsoft, ICBC, da Walmart. Dangane da sakamakon, 42% na manyan kasuwanni suna Amurka ne, sai kuma China mai kashi 15%, sannan Jamus da Japan, dukkansu suna da kashi 7%.
