Bari 3, 2017

Abubuwa 8 Masu Burgewa Da Damuwa Gaban Facebook Akan Masu Amfani Da Shi

Facebook, babban shafin sada zumunta na duniya, tare da masu amfani da fiye da biliyan 1.50 kowane wata ba kawai bukatar masu amfani su samu kudi ba. Yana buƙatar masu amfani waɗanda ke aiki da tsunduma. Facebook ya rigaya ya sani ko ba ku da aure ko kuma kuna soyayya, makarantar farko da kuka je kuma tabbas duk abubuwan da kuke so da abubuwanku. Yana tattara irin waɗannan bayanan ta hanyar kallon ayyukanka na Facebook na yau da kullun, yin nazarin abubuwan da kuka shafi da shafukan da kuke so da kuma ta hanyar gudanar da gwaje-gwajen tunani.

Abubuwa 8 Masu Burgewa Da Damuwa Gaban Facebook Akan Masu Amfani Da Shi

Haka ne, abin da yawancinmu ke tsoro tuni ya zama gaskiya: Facebook na amfani da mu a matsayin berayen lab kuma yana gudanar da gwaje-gwajen zamantakewar kan masu amfani da shi. Kuma a, akwai damar da kuka kasance ba tare da gangan ba a wani lokaci. Gwaje-gwaje na faruwa koyaushe a kamfanin kuma cewa kowane mai amfani da Facebook ya kasance ɓangare ɗaya a wani lokaci.

Anan ga ƙarancin gwaje-gwajen da masana kimiyyar bayanai na Facebook suka yi akan masu amfani (wataƙila akan ku), wani lokacin tare da haɗin gwiwar masu binciken ilimin, waɗanda yanzu jama'a ke san su saboda an buga su.

Nazarin 1: Cutar Contwayar Motsa Jiki

lokacin da: 2012

Yawan mutanen da abin ya shafa: Masu amfani da 689,003

Abin da Facebook yake so ya gano: Don gwada tasirin motsin zuciyar masu amfani ta amfani da hanyar sadarwar jama'a watau, ko mafi kyau ko maganganu marasa kyau a cikin labaran labarai na Facebook zai iya tasiri yadda mai amfani ya sabunta shafin su.

Yadda suka yi: Mako guda a cikin watan Janairun 2012, masanan kimiyyar bayanan Facebook sun yi amfani da labaran mutane kusan 700,000, suna nuna wasu daga cikinsu sun fi farin ciki da gamsarwa kuma wasu sun fi bakin ciki fiye da matsakaita da korau. Duk don ganin yadda ya shafi yanayin masu amfani.

Kuma lokacin da mako ya ƙare, waɗannan masu amfani da damar sun fi dacewa su sanya ko dai mahimman labarai masu kyau ko marasa kyau kansu. Wadanda aka nuna mafi munanan sakonnin sun sanya karin maganganu marasa kyau kuma akasin haka.

Abin da Facebook ya gano: Tabbas abin da aka fallasa su akan Facebook zai iya shafar motsin zuciyar mutane.

Shin Facebook ya keta sirrin ku? Ko da kuwa ba za a iya sanya wannan nau'in magudi a matsayin keta haddi na sirri ba, tabbas hakan ba shi da kyau. Jama'a sun bayyana binciken a matsayin "mai tayar da hankali" daga jama'a, bayan haka, ya shafi dubban daruruwan masu amfani da shiga cikin binciken ba tare da sani ba wanda wataƙila ya sanya su cikin farin ciki ko baƙin ciki fiye da yadda suka saba.

Nazarin 2: Binciken Neman Taimako akan Facebook

lokacin da: Summer 2012

Yawan mutanen da abin ya shafa: Masu amfani da 20,000

Menene Facebook yake so ya gano: Wanene ya nemi wani abu akan Facebook?

Yadda suka yi: Na tsawon makonni biyu a cikin Yuli da Agusta 2012, masu binciken Facebook sun ware sabunta matsayin tare da buƙatu a cikinsu, kamar "Wane fim zan kalla a daren yau?" "Shin yana da kyau a ci abincin gwangwani wanda ya kare a 2007?" ko "Ina bukatan hawa zuwa tashar jirgin sama." Suna da sha'awar waɗanda ke neman taimako akai-akai maimakon ko sun sami ainihin abin.

Abin da Facebook ya gano: Masu amfani waɗanda basa ziyarci Facebook sau da yawa, amma waɗanda suke da abokai da yawa akan hanyar sadarwar, da alama suna iya neman taimako game da abubuwa.

Shin Facebook ya keta sirrin ku? A'a. Sabuntawar da masu binciken suka binciko na jama'a ne, don haka, ba mamaki wani ya tara su kuma yake nazarin su. Kuma da gaske babu mamaye mamaye sirri a nan.

8 Sha'awa da Damuwa Gwajin Sirrin Facebook akan Masu Amfani da shi (4)

Nazarin na 3: Bincikar kai a Facebook

lokacin da: Yuli 2012

Yawan mutanen da abin ya shafa: Masu amfani miliyan 3.9

Menene Facebook yake so ya gano: Mutane nawa ne suka yi jinkirin fasa cibiyar sadarwa tare da tunaninsu kan wani abu?

Yadda suka yi: Kwanaki 17 a cikin Yulin 2012, Facebook ya binciko duk shigar da haruffa sama da biyar a cikin tsokaci ko akwatin da ba a buga shi ba cikin minti 10.

Abin da Facebook ya gano: Kashi 71% na masu amfani suna "bincikar kansu," suna tsara maganganun da basu taɓa sanyawa ba. Yawancin mutane da yawa sun shirya abubuwan da suka rubuta kafin aika su zuwa ga hanyar sadarwar jama'a.

Shin Facebook ya keta sirrin ku? Wataƙila. Gaskiyar cewa Facebook yana da rikodin ba kawai abin da kuka buga ba, har ma abin da ba ku sanya shi ba, yana da matukar damuwa.

Nazarin 4: Matsayin Cibiyoyin Sadarwar Zamani a Yada Bayanai

lokacin da: Agusta / Oktoba 2010

Yawan mutanen da abin ya shafa: Masu amfani da miliyan 253 (rabin duk masu amfani da Facebook a lokacin)

Menene Facebook yake so ya gano: Ta yaya bayanai ke yaduwa akan Facebook?

Yadda suka yi: Don makonni bakwai a cikin watan Agusta / Oktoba 2010, masu binciken facebook ba tare da izini ba sun ba da URLs miliyan 75 matsayin “rabo” ko “ba-rabo”. Hanyoyin haɗin yanar gizon sun haɗa daga labaran labarai, bayar da aiki ga ɗakuna don haya, ko labarai game da shagali mai zuwa - Kowane irin hanyoyin haɗin da masu amfani da Facebook ke rabawa. Waɗanda ke da matsayin "ba-rabo" za su ɓace a cikin labaran abokanka. Daga nan sai masu binciken suka kwatanta kwayar cutar hanyoyin da aka bari a gani da wadanda ba haka ba. Masu binciken Facebook sun so su san idan bayanan da aka tantance su har yanzu suna neman hanyar yadawa.

Abin da Facebook ya gano: Ba abin mamaki ba, masu amfani suna iya yada bayanan da suka ga abokansu suna rabawa. Hakanan, bisa ga binciken, abokanka na nesa zasu iya nuna maka sabon labari fiye da abokanka na kusa, kamar yadda aka yanke hukunci ta hanyar yiwuwar raba shi bayan sun gani.

Shin Facebook ya keta sirrin ku? Babu shakka. Kawai tunanin yadda Facebook ya binciko bayanai da gangan yayin wannan binciken. Da fatan, ba komai bane mai mahimmanci. Kuma gaskiyar cewa suna bin diddigi da lura da abin da kuka sanya da yadda ya shafi abokanka da alama suna da ɗabi'a mai kyau kuma.

8 Sha'awa da Damuwa Gwajin Sirrin Facebook akan Masu Amfani da shi (6)

Nazarin 5: Tasirin Zaɓi a cikin Raba Kan layi

lokacin da: Watanni biyu a cikin 2012

Yawan mutanen da abin ya shafa: Fiye da masu amfani da miliyan 1

Abin da Facebook yake so ya gano: Shin watsa aniyar ku na siyan wani abu zai yi tasiri ga sha'awar sayen abokanka?

Yadda suka yi: Masu amfani waɗanda suka yi iƙirarin: "Facebook Offers" an saka su cikin rukuni biyu. Wata ƙungiya tana da tayin da suke ikirarin an raba ta atomatik don abokai su ganta a cikin Ciyarwar Labaran su. An ba masu amfani a ɗayan rukunin maɓallin don danna don zaɓar ko suna so su watsa da'awar tayin ga abokansu.

Abin da Facebook ya gano: Abokai zasu iya ɗaukar tayin lokacin da kuka yanke shawara ku raba su tare dasu. Amma idan ya kasance game da yawan lambobin wasa, za a sami ƙarin tayi yayin da kowa a cikin jerin aboki ya gansu.

Shin Facebook ya keta sirrin ku? Ee. Raba kai-tsaye yana cin zali ne kuma mai ban tsoro. Sakamakon binciken ya nuna cewa kashi 23% na masu amfani, wadanda suka ba da zabin raba, sun yanke shawarar raba shi. Akwai bayyanannen shari'ar kasuwanci don Facebook don gano yadda ake samun tayi da ake kira babbar hanyar samun kudin shiga.

Nazari na 6: Yaduwar Motsa Jiki ta Facebook

lokacin da: Wani lokaci kafin 2012 (lokacin da ya fito fili)

Yawan mutanen da abin ya shafa: 151 miliyan masu amfani

Menene Facebook yake so ya gano: Shin yanayin motsin ku yana shafar abokanka?

Yadda suka yi: Wannan shi ne share fagen nazarin “yaduwar motsin rai”. A cikin wannan binciken, sun kalli sabunta matsayin masu amfani miliyan 1, inda suka dauke su a matsayin masu kyau ko mara kyau dangane da lafuzzan da aka yi amfani da su, sannan kuma suka duba inganci ko rashin ingancin sakonnin abokan masu amfani miliyan 150.

Abin da Facebook ya gano: A cikin kwanaki uku na gudanar da wannan binciken, masu binciken sun gano cewa abokai na masu amfani da ingantattun bayanai suna danne sakonninsu marasa kyau kuma akasin haka. Idan ka sanya wani abu mai kyau akan Facebook, ɗaya daga cikin kowane aboki 100 (waɗanda ba za su sami akasin haka ba, bisa ga binciken) zai yi hakan a cikin kwanaki 3.

Shin Facebook ya keta sirrin ku? Ana iya tafiya ko ta yaya. Kimanta yanayin sautin halin sabuntawa akan Facebook mara kyau ne. Koyaya, hakan ya haifar da waɗannan masu binciken zuwa hanyar ƙoƙari don ganin idan zai yuwu Facebook suyi amfani da hankalin masu amfani da hankali dangane da wane sakonnin abokai da suka nuna su.

8 Sha'awa da Damuwa Gwajin Sirrin Facebook akan Masu Amfani da shi (3)

Nazari na 7: Tasirin Zamantakewa a Tallace-Tallacen Jama'a

lokacin da: 2011

Yawan mutanen da abin ya shafa: 29 miliyan

Menene Facebook yake so ya gano: Shin tallace-tallace sun fi aiki a kanku yayin da sunayen abokanka suka bayyana kusa da su, suna tallata su?

Yadda suka yi: Sun nuna wa masu amfani nau'ikan tallace-tallace iri biyu - tare da ba tare da amincewa ba kamar "John Cena yana son wannan" - sannan kuma sun auna yawan dannawa waɗanda suka samu.

Abin da Facebook ya gano: Arfafa alaƙar ku tare da mutumin da ke tallata talla, da alama za ku iya danna mahaɗin.

Shin Facebook ya keta sirrin ku? A'a. Wannan shine irin karatun da kuke tsammanin Facebook zai gudanar don inganta hanyoyin kasuwancin su. Bayyanannen shari'ar kasuwanci don sanya tallace-tallace suyi aiki mafi kyau.

Nazari na 8: Tasirin Zamani da Tattalin Arziki

lokacin da: Zaɓen rabin lokacin Amurka na 2010

Yawan mutanen da abin ya shafa: Masu amfani miliyan 61 sama da shekaru 18

Menene Facebook yake so ya gano: Shin Facebook na iya karfafa gwiwar mutane su yi zabe?

Yadda suka yi: A shekarar 2010, gab da zaben rabin zango, masu binciken na Facebook sun dasa maballin “Na zabi” a saman bayanan labarai na masu amfani, tare da bayanan wurin zaben su. Wasu masu amfani suma suna iya ganin sunayen abokansu waɗanda suka danna maɓallin. Controlungiyar kulawa ba ta da hanzari don jefa kuri'a. Daga nan sai masu binciken suka duba bayanan zaben jama'a don ganin wanne ne daga cikin masu amfani da ya jefa kuri'a.

Abin da Facebook ya gano: Matsi na tsara yana aiki. Mai yiwuwa masu amfani sun danna maballin “Na Zabi” idan sun ga sunayen abokansu kusa da shi. Masu binciken sun gano cewa mutanen da suka samu sakon “Na Zabi” a cikin News Feed dinsu sun fi kashi 0.39% a zahiri su jefa kuri’a, kuma sun fi yiwuwa su jefa kuri’a idan sunayen abokansu sun bayyana. Waɗannan suna kama da ƙananan kashi, amma tare da yawan mutanen da ke cikin gwajin, wannan yana ba da yiwuwar kuri'u 340,000 da ba don haka ba. Ya bayyana cewa Facebook na iya ƙarfafa mutane a zahiri.

Shin Facebook ya keta sirrin ku? Wataƙila ba, amma da alama rashin ɗabi'a ne. Samun mutane su gudanar da ayyukansu na ƙasa da ƙuri'a abu ne abin birgewa. Babu wani daga cikin masu amfani da ya fahimci cewa suna cikin wannan gwajin ko kuma Facebook zai bincika sunayensu a cikin bayanan jefa kuri'a; sun fito da wata hanyar kiyaye sirri don yin hakan. Babu wata hujja ta kasuwanci game da wannan; tsarkakakke ne-da-gaske-iya-wannan binciken.

8 Sha'awa da Damuwa Gwajin Sirrin Facebook akan Masu Amfani da shi (5)

Kammalawa:

Facebook ya sami damar aiwatar da waɗannan gwaje-gwajen saboda duk masu amfani sun yarda da ƙa'idodin kamfanin da ƙa'idodinta kafin ƙirƙirar asusu akan Facebook, wanda ke samar da sanarwar izini game da waɗannan binciken. A cikin ka'idojin sabis na kamfanin a yanzu, masu amfani da Facebook sun bar amfani da bayanan su don "nazarin bayanai, gwaji, [da] bincike."

Wadannan gwaje-gwajen ta facebook suma suna nuna ikon da muka baiwa Facebook zalla ta hanyar amfani da sabis ɗin.

Ta yaya za ku zaɓi kare lafiyar ku ta kan layi? Raba tunaninku tare da mu a cikin maganganun da ke ƙasa!

Game da marubucin 

Chaitanya


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