TikTok, tare da rikodin rikodin sa a cikin 2021, yana zama ingantaccen dandamali ga 'yan kasuwa da samfuran samfuran. TikTok babu shakka yana samun shahara tsakanin GenZ da millennials a cikin 'yan shekarun nan. Wannan dandali mai tasowa yana nishadantarwa da kuma jaraba ga miliyoyin mutane. Kodayake shine dandamali mafi shahara, masu kasuwa na iya bincika yadda zaku iya saya TikTok likes. Banda daga farashi, ya dogara zalla akan ingancin bidiyon. Da farko, fahimtar mahimmancin TikTok a cikin kasuwar kan layi kuma amfani da shi yadda ya kamata don alamar ku.
A cikin wannan labarin, bari mu bincika kididdigar TikTok ta yadda zai taimaka inganta abubuwan kasuwancin ku. Bari mu fara!
Janar TikTok Demographics
TikTok shine Mafi Zazzagewa kuma Mafi Amfani da App
TikTok ya doke ƙididdigar zazzagewar Instagram sama da miliyan 100 da zazzagewa. Rahoton ya ce TikTok ya sauke sau miliyan 693 a shekarar 2019 da kuma sau miliyan 850 a shekarar 2020. A shekarar 2022, ana sa ran za ta kai biliyan 1 zuwa 1.5 a cikin play store da app store. A cikin manhajar da aka fi amfani da ita, tana matsayi na 6 a bayan Facebook, Whatsapp, Instagram, da WeChat.
An shigar da TikTok akan na'urori sau biliyan 3 a duk duniya. Zai zama na biyu mafi saukar da app a kan iPhones a 2021. Ta amfani PayMeToo, zaku iya ƙarfafa isar ku a cikin fage na TikTok. Dangane da hasumiyar firikwensin, TikTok shine farkon wanda ba na wasa ba don karya rikodin abubuwan saukar da biliyan biliyan a duk duniya. Ya zama babban ƙaƙƙarfan ƙaƙƙarfan ƙa'ida dangane da kashe kuɗin masu amfani a cikin 2021.
TikTok Yana da Masu Amfani da Biliyan 1 A halin yanzu
TikTok ya kai wani mataki na masu amfani da ƙwazo biliyan 1 a duk duniya a cikin Janairu 2022. An sami ƙaruwa mai ƙarfi na haɓaka 45% a cikin shekarar da ta gabata, sama da adadin da MAU ta bayar a baya. Dangane da hasumiyar firikwensin, TikTok shine farkon wanda ba na wasa ba don karya rikodin abubuwan saukar da biliyan biliyan a duk duniya.
Kasancewar TikTok A cikin Kasashe 150+ Da Harsuna 75
Dangane da Afrilu 2022, TikTok a halin yanzu yana cikin ƙasashe 154. A cikin waɗancan ƙasashe, tana kan gaba a cikin lambobi goma a cikin ƙasashe 124. Babu shakka ƙa'idar kasa da kasa ce da ke ba da harsuna 75. Masu amfani za su iya canza yare a duk lokacin da suke so. Ko da yake akwai jayayya da yawa game da adadin harsunan da yake nunawa a cikin saituna akan ƙa'idar, babu shakka ƙa'idar kasa da kasa ce mai zaɓin harshe iri-iri.
TikTok Kididdiga Masu Amfani
Dangane da rahoton TikTok na 2022, 60% mata ne masu amfani, kuma 40% maza ne masu amfani da TikTok a duk duniya. Amurka kadai tana rike da masu amfani da TikTok miliyan 80 a duk duniya. Yana nuna cewa kashi 90% na masu amfani suna buɗe dandamali kullum sau da yawa don kallon bidiyo. Yawancin masu amfani da TikTok suna tsakanin shekarun 18-25, wanda ake kira GenZ da millennials. A cikin 2022, ana tsammanin yawan jama'ar GenZ na Amurka miliyan 41.4 za su yi amfani da TikTok.
TikTok Ƙididdiga Haɗin kai
Dangane da binciken ma'auni na kafofin watsa labarun, TikTok shine dandamali mafi fa'ida, tare da sama da 5.96% matsakaicin adadin haɗin gwiwa a cikin 2022, mafi mahimmanci fiye da sauran hanyoyin sadarwar zamantakewa. Bugu da kari, wani rahoto na baya-bayan nan ya tabbatar da cewa mutane a Amurka da Burtaniya suna kallon sa'o'i 24 na abun ciki na TikTok kowane wata, wanda ya zarce rikodin kallon youtube.
Kamar yadda statistics, yara suna kallon bidiyon TikTok na mintuna 75 kowace rana. A matsakaita mai amfani da TikTok yana ciyar da mintuna 52 kowace rana akan dandalin TikTok. Ana kallon bidiyo kusan miliyan 167 akan TikTok kowane minti daya. Haka kuma, kashi 60% na masu amfani da TikTok suna ziyartar app ɗin don kallon bidiyo mai ban dariya, kuma 30% na masu amfani da GenZ suna neman binciken samfuran TikTok sosai.
Wani bangare kuma shine bayanan bayanan mai amfani na TikTok tare da mabiya sama da 1 lakh suna da mafi girman ƙimar haɗin gwiwa na 5.30%. Hakazalika, masana'antar da ta fi tsunduma tuki zirga-zirga ita ce FMCG da nishaɗi. Bugu da ƙari, ra'ayoyin hashtag na nishaɗi, tare da biliyan 535, suna kan gaba a jerin, suna bin raye-raye tare da biliyan 181 da wasan kwaikwayo tare da biliyan 79.
TikTok Financial Statistics
Ana sa ran kudaden shiga na TikTok na tallace-tallace a shekarar 2022 zai zarce Twitter da Snapchat kuma yana iya ninka sau uku zuwa dala biliyan 11. Dangane da cibiyar kasuwancin influencer, kusan kashi 80% na kudaden shiga sun fito ne daga asalin ƙasar, china. TikTok, a matsakaita, yana biyan masu tasiri $500 kuma yawanci yana ƙirƙirar asusun ƙirƙirar dala biliyan 1. Bugu da kari, TikTok yana biyan kuɗi kai tsaye ga masu ƙirƙira don haɓaka ingantaccen tushe tare da masu amfani da TikTok. Wasu daga cikin taurarin da ake biyan kuɗi sune Charlie D'Amelio, Dixie D' Amelio, Addison Rae, da Bella Porch.
TikTok Bidiyo Kididdiga
Asusu mafi nasara na Charle D'Amelio ne, mai mabiya miliyan 136.6. Bayan ta, Douyin yana da mabiya miliyan 72. Nazarin ya nuna cewa bidiyo masu saƙon samfur a cikin daƙiƙa 3 suna da mafi girman ƙimar dannawa fiye da sauran bidiyon. Bugu da kari, bidiyoyin TikTok na tsaye suna da 25 % mafi girman ƙimar kallo-ta.
wrapping Up
Ta hanyar kiyaye bayanan kididdiga na sama, ƙirƙirar ingantacciyar dabarar TikTok don alamar ku. Samun kididdigar TikTok a zuciya, ƙirƙirar asusun ku don sanin wanda za ku yi niyya da yadda yakamata ku ci gaba da TikTok. Abubuwan da ake ɗauka shine yakamata ku ci gaba da sabuntawa tare da ƙididdiga don ingantacciyar sakamako mai ci gaba a cikin TikTok. Don haka, sami ilimin kididdiga na TikTok da dutse a cikin duniyar TikTok!
