"Talla ba batun abubuwan da kuke yi bane, amma game da labaran da kuke bayarwa." –Seth Godin, Mawallafin Mawallafi da Blogger
Shin kai mai sarrafa tallan kasuwanci ne? Ko, shin watakila ku ne mamallakin SME (ƙaramin matsakaici)? Kila ma iya zama mai kyauta wanda ke neman kara yawan jakar ku da kudin shiga a cikin 2019. Gaskiyar ita ce, komai girman kasuwancin ku, kuna buƙatar faɗakar da masu sauraron ku cewa ku "buɗe don kasuwanci ne."
Saboda haka, tambayar da dole ne a yi kuma a amsa ita ce ta yaya kuke tallatar da kasuwancinku yadda ya kamata? A wasu kalmomin, ta yaya zaku sanar da kwastomomin ku da kwastomomin ku su san cewa samfuran ku ko ayyukkan ku sun fi kyau a kasuwa kuma ya kamata su saya daga gare ku ba wani ba?
Amsar mai sauki ita ce ta ambaton abin da Seth Godin ya ambata a sama. A taƙaice ya bayyana, kuna buƙatar jan hankali da riƙe abokan ciniki ta hanyar zama babban mai-ba da labari; musamman, a cikin mahallin dalilin da yasa masu sauraro zasu sayi samfur ko sabis. Ta yaya zai your iri inganta rayuwarsu, kuma me yasa ba za su iya rayuwa ba tare da siyan samfurin ku ba?
Tallace-tallace dijital na dijital da PPC
Kafin mu kalli abin da rawar PPC za ta kasance a cikin 2019, bari mu kalli matsayinta a cikin mafi girman sararin tallan kafofin watsa labarai na dijital.
Wikipedia.com ya bayyana tallan dijital a matsayin "tallan kayayyaki ko ayyuka ta amfani da fasahohin dijital, galibi akan Intanet, har ma da wayoyin hannu, tallan tallace-tallace, da duk wata hanyar sadarwa ta zamani." Kuma ya kunshi abubuwa masu zuwa, ko tashoshi: Inganta Injin Bincike (SEO), dabarun abun ciki, Tallace-tallacen Kafofin Sadarwar Zamani (SMM), da kuma hanyoyin talla kamar yadda ake Biya-Duk-Danna (PPC).
Hakanan, a wannan lokacin, ba za a iya jaddada shi ba cewa, don haɓakawa da aiwatar da dabarun cinikin dijital mai nasara, yana da mahimmanci a yi amfani da kamfanin Clutch.co don yi muku jagora da nasiha a wannan fagen. Mahimmanci, shekarun bayanan da Intanet kamar yadda yake a tsaye ya ƙunshi dubban ɗaruruwan takardu, abubuwan da aka buga na kafofin watsa labarun, bidiyo, da shafukan yanar gizo; don haka, yana da sauƙi don abun ciki na tallan ku don ɓacewa a cikin layi na kan layi. Hakazalika, kamfanonin kera motoci masu buƙatar biyan kuɗi kowane danna ayyukan sarrafa tallan google yakamata su karanta yadda suke aiki tare da tallan dijital anan, https://automotive-marketing.
Biya-Per-Danna: Yana da rawa a 2019
Kamar yadda aka ambata a sama, yawancin tashoshi daban-daban sun faɗi ƙarƙashin laima na tallan dijital. Koyaya, babban mahimmancin wannan abun shine tallan Biyan Kuɗi-Duk-Danna ko PPC.
Menene PPC?
A takaice, a cewar Wordstream.com, PPC wani "samfurin tallan intanet ne" wanda ke nufin fitar da zirga-zirga zuwa shafin abokin cinikin ta inda abokin ciniki (mai talla) "ke biyan kudi duk lokacin da aka danna daya daga cikin tallarsu." Waɗannan tallace-tallace suna bayyana a saman shafin sakamakon injin bincike (SERP) wanda aka dawo bayan mabukaci ya shigar da jumlar bincike a cikin burauzar kuma ya danna maɓallin bincike.
Yana da mahimmanci a lura cewa ana biyan PPC talla sabanin yunƙurin fitar da zirga-zirga zuwa gidan yanar sadarwar alamar ku ta hanyar halitta. A wasu kalmomin, bayanan alamomin ku zasu bayyana a saman SERP saboda kuna biyan injin binciken don yin hakan. Yana ɗaukar lokaci mai yawa don rukunin gidan yanar gizonku ya bayyana a saman SERP ta hanyar amfani da tashoshin talla kawai.
Aƙarshe, a cikin 2019, akwai tsammanin duk adadin abubuwan da ake dasu don amfani dasu akan Intanet zai haɓaka; don haka, yana da ma'anar cewa tallan PPC zai taka rawa mai ƙarfi a cikin tallan tallan dijital. Hanya ce mai tsada mai tsada don tabbatar da alamar ku ta sami isasshen tasirin kan layi wanda, bi da bi, zai fitar da zirga-zirga zuwa rukunin yanar gizon ku, kuma ya mayar da baƙi cikin abokan ciniki da suka dawo.
