A lokacin rubuta wannan rahoto, Indiya na gab da sake kafa kanta a matsayin jagorar duniya ta fuskar bunkasar tattalin arziki. A cewar WION, hasashe na hasashen cewa tattalin arzikin kasar zai bunkasa da kashi 12.6 cikin dari a duk shekarar 2021-22. Yayin da abubuwa da yawa ke ba da gudummawa ga wannan ci gaba mai gudana, yawancin abubuwan da suka danganci nishaɗi suna ci gaba da yankin zuwa zamanin tunani na gaba.
Shaida ce ga haɗin gwiwar Indiya kan samar da ingantacciyar masana'antar nishaɗi wacce Gidauniyar India Brand Equity Foundation (IBEF) ta yi hasashen ci gaba a cikin shekaru masu zuwa. Nan da shekarar 2023, alkaluma sun yi hasashen cewa masu amfani da miliyan 907 za su kasance kan layi a shekarar 2023. Don haka, bari mu dubi wasu al'amuran da ke kan gaba wajen ci gaban Indiya.
Ƙirƙirar hanyoyin Biyan kuɗi suna ƙaruwa da yawa
Ba asiri ba ne cewa cryptocurrencies sanannen fasalin al'umma ne na zamani. Komawa cikin Janairu 2021, CoinDesk ya bayyana cewa jimillar ƙimar sashin ya zarce fam biliyan 720. Sakamakon ƙimar kadarar dijital ta koyaushe girma, karuwar ɗimbin kasuwanci sun nemi rungumar hanyar biyan kuɗi na juyin juya hali. WeWork, ƙungiyar kasuwancin kasuwancin Amurka, tana da ofisoshi da yawa a cikin Asiya, gami da shida a Indiya. Kamfanin yana kan gaba wajen kawo sabbin hanyoyin masana'antu a cikin ƙasar, kuma an saita su don karɓar biyan kuɗin crypto nan gaba.
A cewar jaridar Economic Times. WeWork zai yi haɗin gwiwa tare da Coinbase Global da Bitpay don kawo shirye-shiryen su na crypto zuwa rayuwa. Wannan wani abu ne na ƙanƙanta na faɗuwar yanayin masana'antar Indiya. A cikin 'yan shekarun nan, sababbin hanyoyin biyan kuɗi suna karuwa a duk faɗin ƙasar, don haka ba abin mamaki ba ne cewa WeWork yana kan hanyar. Dangane da Times of India, kashi tara na mazauna Indiya sun yi amfani da cryptos a cikin shekarar da ta gabata.
Sabbin hanyoyin biyan kuɗi ba yanayin masana'antar kasuwanci ba ne kawai. A lokacin rubuta wannan rahoto, sashin nishadi ya kuma tashi don karbar nau'ikan ciniki iri-iri. Musamman, gidajen caca na kan layi - waɗanda suka koma kan gaba a masana'antar - suna amfani da nau'ikan biyan kuɗi daban-daban kamar casinos.co.za. A cikin 2022, wasu daga cikinsu mafi mashahuri online mobile gidajen caca a Indiya Yi amfani da cryptocurrencies, Neteller, Paysafecard, Paytm, da Skrill. Daga yanayin yin fare, cryptocurrencies suna tabbatar da rashin sanin suna da sirri yayin wasa, kodayake yawancin masu aiki suna karɓar Bitcoin a halin yanzu. Shahararru a duk wasannin gidan caca da fare wasanni, waɗannan nau'ikan ma'amala suna ƙoƙarin tabbatar da biyan kuɗi masu dacewa da aminci.
Wadanne Hanyoyi ne ke ɗaukar Masana'antar Nishaɗi ta hanyar guguwa?
Kamar yadda aka tabo a sama, kasuwar nishaɗi tana taka muhimmiyar rawa wajen haɓaka tattalin arzikin Indiya. Tare da rungumar zaɓin hanyoyin biyan kuɗi da yawa, ɓangaren PAY-TV na ƙasar kuma yana haɓaka. Wannan dai ya yi dai-dai da hasashen da IBEF ta yi, kamar yadda gidauniyar ta yi hasashen cewa bangaren tallan da ake bukata (AVoD) zai karu da kashi 24 cikin dari a duk shekara har zuwa shekarar 2025. £1.874bn.
AVoD kawai yana lissafin kaso mai iyaka na kasuwar yawo ta Indiya. Gabaɗaya, ana hasashen masana'antar PAY-TV za ta yi rikodin fam biliyan 8.868 a cikin kudaden shiga nan da 2025, kamar yadda The Economic Times ta ruwaito. Rahoton daga baya ya bayyana cewa a cikin shekaru hudu, kashi 96 na gidajen talabijin na biyan kuɗi za a canza su zuwa dijital. Wannan bayanan baya yi sun haɗa da dandamali masu yawo kamar Netflix, wanda ya yi rajistar sabbin masu biyan kuɗi miliyan huɗu da aka biya a cikin kwata na farko na 2021.
Baya ga talabijin, wasanni masu ban sha'awa wani shahararren masana'antu ne a Indiya. Animation Express ya fayyace cewa ci gaban wasan cricket zai tabbatar da amfani ga masana'antar nishaɗi a cikin 2022. Platform kamar Wasannin EWar sun mai da hankali kan shaharar gasar Firimiya ta Indiya don baiwa 'yan wasan gida damar samun kyaututtuka. Wannan mai haɓakawa ba shine farkon nau'in sa ba, tare da Dream 11 da Mobile Premier League a baya suna niyya cricket na fantasy. Koyaya, juyin halittar Wasannin EWar yayi magana game da matsayin wasanni masu ban sha'awa a matsayin yanayin masana'antu.
Abubuwa da yawa suna Bayan Tattalin Arzikin Indiya
Ba za a iya samun shakka cewa matakin tushen cryptocurrency na WeWork shi ne na baya-bayan nan a cikin dogon layin masana'antu masu fa'ida a Indiya. Koyaya, a zahiri, a bayyane yake cewa masana'antar nishaɗi tana aiwatar da kowane shahararrun abubuwan da ke sama cikin aiki yadda ya kamata. Idan gidajen caca na kan layi, sabis na talabijin, da dandamali na caca sun ci gaba da haɓaka don biyan buƙatun mabukaci, tattalin arzikin Indiya zai ƙaru ne kawai cikin shekaru masu zuwa.
