A watan da ya gabata nerizens netizens sun kasance cikin damuwa game da sakin TLDs .forex da .broker. Abin farin cikin ya ragu da sauri lokacin da yawancin masu rubutun ra'ayin yanar gizo masu kuɗi waɗanda ke iya tunanin siyan TLDs, sun kasance masu rauni saboda farashin ruwan sha da aka ambata: $ 1000 da $ 700 kowace shekara bi da bi.
Yawancin mutane suna yin rijista don sunan yankin da suke so, ko kafa sabon shafin ko ƙaura zuwa sabon yanki, da alama ba za su nemi TLDs da suka zo a cikin irin waɗannan tsada ba. Duk da haka handfulan abubuwan da suka wuce kuɗi har yanzu suna buƙatar yin la'akari yayin yin rijistar sunan yankin.
Bayan buga sunan yankin da ake so a cikin sunan mai rajista, idan kuma yaushe akwai sunan, banda daidaitaccen adireshin .com za'a bayar da damar siyan sunan yankin tare da ƙarin TLDs kamar .org da .net. Kodayake fa'idodin kowane TLD da aka bayar ya dogara da nau'in rukunin yanar gizon da aka tsara da kuma masu sauraren shafin, akwai wasu manyan jagororin da yakamata duk suyi la'akari da duk abin da shafin yake.
Menene TLD?
Mafi kyau don farawa a farkon. TLD yana tsaye ne ga Matsayin Matsayi na Mataki; bangare ne na adreshin rukunin yanar gizo wanda yake zuwa bayan alamar 'dot'. Kamfanin Intanet na Sunaye da Lissafi da Aka sanya su (ICANN) shine jikin da ke kula da sanya sunayen yanki da adiresoshin IP don shafuka a duk faɗin yanar gizo.
TLDs an rarraba su cikin asali zuwa nau'ikan jinsin guda biyu: TLDs na yau da kullun ko gTLDs (misali. .Com, .org, .net) da takamaiman TLDs ko ccTLDs, (misali .in, .au, .de).
A cikin 2010, ICANN ya canza tsayayyar tsayayyar manufa kan buɗe sabbin TLDs kuma intanet ta ga gabatarwar TLDs kamar .shop, .travel da .london. Wannan yana ba da damar sunayen yanki su zama mafi ƙayyadaddun bayanai dangane da batun batun da yanki. Hakanan ya buɗe akwatin Pandora na ciwon kai don sassan gudanarwa mai martaba tare da gabatarwar TLD .sucks. Manyan samfuran sunyi saurin tari $ 2, 500 don gujewa ɓata musu suna daga masu lalata yanar gizo.
Wanne TLD na Yanar gizo?
Kodayake waɗannan sabbin TLDs masu walƙiya suna da kyau kuma suna iya haifar da sunan yankin ku wanda za'a iya gane shi nan take kuma za'a iya karanta shi ga masu sauraron ku, yana da kyau kar a tilasta ku cikin siyan wannan sunan yankin lokacin da an riga an ɗauki .com TLD. Don kara girman zirga-zirga kai tsaye zuwa rukunin yanar gizonku, yana da kyau ku sayi .com TLD da farko, sannan kuma wasu idan kuna so.
Idan kayi la'akari da abubuwan SEO yayin siyan sunan yankin ka (kuma mutum yakamata yayi la'akari da abubuwan SEO yayin siyan sunan yanki), yana da kyau a guji amfani da TLDs kamar .info, .biz, da .name, kamar yadda waɗannan za'a iya la'akari dasu alamun spam ta injunan bincike.
Gabaɗaya, yayin neman wadatar ganuwa ta duniya gabaɗaya ta hanyar ɗaga darajar kan Google da sauran sakamakon sakamakon binciken injiniya (SERPs), zai fi kyau a zaɓi ɗayan gTLDs na gargajiya. Koyaya, idan kuna da gaske neman zirga-zirga daga cikin takamaiman yanki kamar Indiya misali, a .in Indian domain name as miƙa ta 1 & 1 zai zama mafi kyawun zaɓi. Wannan alama ce ta alama alama ce ga injin binciken cewa kawai kuna neman haɓaka kanku a cikin Indiya, kuma burin ku shine kuyi martaba sosai akan Google India.
A .in TLD zai baku damar gani sosai a kasuwannin Indiya, kuma ya bayyana a fili ga ƙasar kamar yadda take aiki a cikin wannan takamaiman yankin, yana ƙarfafa sha'awar ku don dacewa da masu sauraron Indiya. Tabbatar da lura cewa .in TLD zai haifar da rukunin yanar gizonku kawai matsayi akan Google.co.in.
