Neman kara tallace-tallace ku? Shin kun gwada amfani Masu tasiri na Instagram ko Youtube ya taimake ka kayi haka? Idan baku yi ƙoƙarin tallatar masu tasiri ba tukuna, yanzu lokaci yayi da za ku yi haka.
Tare da adadin lokacin da mutane ke kashewa akan kafofin watsa labarun kwanakin nan, tallan tasiri yana da gaske, dabarun tasiri don inganta tallace -tallace. A gaskiya, a cikin wani binciken da aka gudanar da Rakuten Marketing, 88% na masu ba da amsa sun ce sun sayi samfur bayan sun ga an inganta shi ta hanyar mai tasiri.
Tabbatar da tasirin mai tasiri na iya zama mai tasiri, amma wannan ba yana nufin tafiya ne a wurin shakatawa ba. Nasarar kamfen ya dogara da tsarin dabarun da gano masu tasiri. Ci gaba da karatu don koyon nasihu da dabaru game da yadda ake amfani da tallan tasiri don taimaka muku haɓaka tallace-tallace.
Bayyana masu sauraron ka
Kamar kowane tallan tallan, dole ne ku fara bayyana masu sauraron ku. Wanene wannan kamfen din? Yi tunani game da yanayin ƙasa kamar shekaru, jinsi, wuri, yare, da abubuwan sha'awa. Tace su wanene zasu sayi kayan ku.
Wani muhimmin abu da za a yi la’akari da shi yayin bayyana maƙasudin masu sauraron ku shine yi la’akari da inda yakin neman zaben ka zai gudana. Kowace hanyar sadarwar zamantakewa tana da bambancin yanayin masu amfani, kuma kuna so ku tabbatar da cewa kun zaɓi wanda ya dace da masu sauraron ku.
Misali, yayin la'akari da shekaru, Statista ya nuna cewa kusan kashi ɗaya bisa uku na tushen mai amfani da Instagram yana tsakanin shekaru 25-34. Matsayi na biyu mafi girma na masu amfani ya faɗi cikin zangon 18-24. Kwatanta hakan da TikTok. Kashi 69% na masu amfani da wannan dandalin suna da shekaru 13-24, a cewar Hootsuite. Yana da mahimmanci a yi la'akari inda alƙaluman alƙaluman ku suke ciyar da lokaci akan layi, domin kara damar kamfen dinka ya isa gare su.
Tsara dabarun sayar da ku
Baya ga ayyana masu sauraren ku, kuna buƙatar tsara wasu fannoni na kamfen ku a hankali. Bayyana dabarun ku don yadda zaku cimma burin ku na haɓaka tallace-tallace.
Lokaci kuma ka sanya kamfen dinka cikin hikima
Na farko, la'akari idan kana so ka haɓaka tallace-tallace na takamaiman samfur ko babu. Idan haka ne, ka tabbata kamfen tallan ka zai daidaita tare da jadawalin wannan samfurin. Duk da yake talla da wuri mai zuwa na iya aiki don wasu abubuwan da ake tsammani, gabaɗaya kuna son tabbatar da cewa akwai samfuran ku don siyan lokacin da kuka ƙaddamar da kamfen ku, kuma a yankin da kuke niyyar kamfen ɗin ku.
Yi la'akari da abun ciki
Na biyu, yi tunanin ra'ayoyin da za ku iya amfani da su don tallata samfuranku. Cibiyoyin sadarwar jama'a suna ba da nau'ikan nau'ikan kafofin watsa labarai iri-iri, kowannensu yana da fa'idodi ga wasu nau'ikan abubuwan da ke ciki. Idan burin ku shine siyar, kuna iya gwada ɗayan waɗannan:
- Duba samfurin - Idan samfur naka ya miƙe, saƙon Instagram zai iya aiki. Idan wani abu ne mai rikitarwa wanda ke buƙatar dogon bayani ko gani, gwada labaran Instagram ko Youtube.
- Samfurin demo - Sake, idan samfuran ku ya sami fa'ida sosai daga ganinshi a aikace, gwada koyo ko demo. Youtube, labaran Instagram, ko wasu hanyoyin bidiyo zasu zama mafi kyau ga irin wannan abun cikin.
- Tambaya da Amsa - Bari masu sauraro su halarci tattaunawar! Masu tasiri zasu iya karɓar raƙuman ruwa kai tsaye don nuna samfuran ku da amsa tambayoyin masu sauraro a ainihin lokacin. Nasara a nan ya dogara da ikon mai tasiri don amsawa kai tsaye da bayar da bayanai. Amma lokacin da aka gama rafuka masu kyau, zasu iya haɓaka amincewa da alama da samfuran ta.
@ munchin.withmar yin nazarin kayayyakin daga @boarshead_official.
Bari bayanai su taimaka muku
Lokacin da kuke shirin kamfen ɗin ku, yana da mahimmanci kuyi tunanin yadda zaku auna nasarar ku. Kuma don auna nasarar ku, kuna buƙatar bin diddigin sakamakon ku. Don bin diddigin sakamakon gabaɗaya, yana da kyau a saita shirin nazari. Google Analytics wuri ne mai kyau don farawa, kuma akwai wadatar yadda ake samun bayanai ga masu farawa.
Hanya mai kyau don bin diddigin nasarar tallace-tallace tana tare Lambobin ragi na musamman masu tasiri. Da farko dai, kowa yana son ragi. Kuma idan mutane suka ga wanda suka fi so tasiri yana nazarin samfur kuma yana ba da lambar ragi, yana sa samfurin ya zama mai tsawa. Bugu da ƙari, daga baya zaku iya ganin yawan tallace-tallace da aka yi tare da kowane lamba, yana nuna muku waɗanne masu tasiri suka fi dacewa don kamfen ɗin ku.
Nano mai tasiri @shaelynnco tana tallata lambar rangwamen ta na musamman don @idealofsweden akan Instagram.
Wata hanyar zuwa bin diddigin sakamakon tallanku yana tare da hanyoyin haɗi. Zaka iya amfani UTM sigogi ko haɗi gajere don saita hanyoyin haɗin yanar gizon da zaku iya biɗa a cikin shirin nazarin ku. Wannan hanyar, zaku iya ganin wace hanyar sadarwar jama'a, bayanin martaba, ko abun da aka kawo mafi yawan zirga-zirga zuwa gidan yanar gizon ku, da kuma wanene daga waɗanda aka canza zuwa tallace-tallace.
Nemo masu tasiri masu dacewa
Ofaya daga cikin mahimman mahimmanci, kuma mai yuwuwar wahala, ɓangare na kamfen tallan mai tasiri shine gano mai tasiri mai tasiri. Dole ne ku sami wani wanda daidaitawa tare da alamar ku, wa ke taimakonka isa ga masu sauraron ku, kuma wanene ke da toarfin ƙirƙirar abun ciki wanda zai taimaka muku cimma burin ku.
Yi amfani da dandalin tallan tasiri
Hanya mafi kyau don nemo dama masu tasiri ga kamfen ɗin ku shine tare da dandalin talla. Wannan nau'in software yana ba ku damar bincika masu tasiri ta amfani da matattara daban-daban don taimaka muku ganin sakamakon da kuke sha'awar gaske. Moreoverari ga haka, dandalin talla na masu tasiri yana ba da cikakkun bayanai game da bayanan masu tasirin.
Rahoton mai tasirin tasiri ta hanyar dandalin talla mai tasiri na Heepsy don yanayin ado da salon rayuwa mai tasiri @schultzzie.
Auna ma'aunin su
Lokacin zabar masu tasiri, yana da mahimmanci a sami wanda yayi daidai da alamun ku duka ta fuskar saƙo da kyawawan halaye. Amma yana da mahimmanci daidai ga kimanta masu tasiri dangane da ma'aunin bayanan su. Idan kuna amfani da dandalin tallan mai tasiri, zaku sami wannan bayanin a shirye a cikin rahotannin masu tasirin tasirin. Idan ba haka ba, dole ne ku tattara bayanan da hannu daga kafofin sada zumunta da / ko ku nemi mai tasirin tasirin kayan aikin na su.
Lokacin bincika matakan awoyi, tabbatar da dubawa:
- Mai bibiya - yana ƙayyade isa da farashin mai tasiri
- Ci gaban mabiya - yadda bayanin martaba ya girma a tsawon lokaci
- Agementimar aiki - yana nuna matakin ma'amala tsakanin mai tasiri da masu sauraro
- Yawan masu sauraro - ya bayyana wanda ya kasance mai sauraren mai tasirin tasiri dangane da shekaru, jinsi, yare, wuri, da abubuwan sha'awa
- Ingancin masu sauraro - yana gaya muku kashi nawa ne na masu sauraren tasirin tasirin da suka nuna halin shakku wanda yawanci ake samu a cikin bots
- Abun ciki na alama - yana nuna samfurin abun ciki wanda mai tasirin tasirin ya sanya alama ga alamu, kazalika da matsakaita
Heepsy's ingantaccen tsarin ƙididdigar abun ciki, wanda yake nuna jimillar abubuwan so, jimillan tsokaci, da matsakaiciyar aiki don alamu @schultzzie an yiwa alama a cikin abubuwan da suka gabata.
Abubuwan da aka ƙididdige na ma'aunin abun ciki na iya ba ku kyakkyawar ra'ayi na musamman game da yadda abubuwan mai tasirin ke aiwatarwa a cikin haɗin haɗin gwiwa na alama. Kuma idan kun ga wani alama daga irin wannan ɓangaren a matsayin naku, zaku iya samun ra'ayin yadda mai tasirin zai iya yin tasiri a cikin kamfen ɗin ku.
Biyo kan kamfen
Bayan ƙaddamar da kamfen ɗin ku, ba za ku iya wanke hannuwan ku kawai ba. Dole ne ku bi diddigin kamfen ɗin sosai don ku iya bin diddigin sakamakon ku kuma auna matakin nasarar ku.
Yi amfani da shirin nazari don bin diddigin adadin tallace-tallace da suka shigo saboda kamfen ɗin ku. Kar ka manta da bincika lambobin ragi da hanyoyin haɗin kasuwanci kamar yadda aka tattauna a baya. Idan kun ƙaddamar da kamfen ɗinku a duk hanyoyin sadarwar zamantakewa, ƙayyade wanda ya kawo mafi yawan kuɗaɗen shiga.
Tattara kafofin watsa labarai da masu tasiri suka wallafa don yakin ku, kamar yadda kuke so ku sake amfani da wasu abubuwan don abubuwan asusun ku na kafofin watsa labarun. Har ila yau, gano wane tasiri ne ya fi cin nasara wajen karfafa mabiyansu su sayi samfuranku. Ta wannan hanyar zaku iya yi musu alama don gaba, maimaita haɗin gwiwa.
Kuma duk lokacin da kake nazarin sakamakon ku, ci gaba da bude tunani. Koda kuwa kamfen dinka baiyi daidai da yadda kake tsammani ba, tantance abin da ya yi aiki, abin da bai yi ba, kuma me yasa. Ta hanyar nazari zaku iya samun sabbin damar da bakuyi tunanin su ba tukunna.
Kammalawa
Tallace-tallace masu tasiri babbar hanya ce don haɓaka alamarku a kan kafofin watsa labarun. Zai iya taimaka maka haɓaka ƙirar wayewar kai, fitar da zirga-zirga zuwa gidan yanar gizon ka, ko ma ƙara tallace-tallace. Amma don cimma duk wani burin kasuwancin mai tasiri, dole ne ku sadaukar da lokaci da albarkatu ga aikin. Yi shiri cikin dabara, zaɓi masu tasiri cikin hikima, da kuma bin diddigin sakamako don tabbatar da bin tsarin kamfen ɗin ku sosai.
