A decade ago, mobile phones still primarily lived up to their name as devices used to communicate on the move. The evolution of the smartphone and the availability of mobile internet has turned phones into one of the major sources of entertainment and information that they are now. With around 3.8 billion people worldwide now using smartphones, people have access to these sources in ways that they could only dream of a couple of decades ago.
This has allowed people to insert a little fun into their lives wherever the opportunity presents itself, and sports fans have been able to watch and bet on matches wherever they find themselves.
The demand for mobile betting has seen the large names in the bookmaking industry releasing apps alongside their websites to provide a wide variety of games.
One of the largest jumps occurred in 2017, when the percentage of bets placed using mobile phones increased dramatically to 39% from 29% in 2016. The convenience of being able to place bets from wherever you happen to be has captured the spirit of live sports betting and those who like to conduct extensive research before placing a bet are able to get real-time statistics whenever they want. More than 50% of those who gamble online have used a mobile device to place a bet, and this has been increasing steadily year on year.
As may be expected, the largest increase in mobile gambling is seen among younger age groups, with 18-24-year-olds leading the market. Mobile gambling is becoming more popular among older users, with big increases in the 35-44 and 45-54 age brackets.
Mobile betting is becoming more accessible
The rise in online and mobile gambling has also seen many countries adjust the legislation that covers the industry. With individuals able to access a wide choice of websites, many countries with restrictive gambling regulations that covered physical casinos and betting shops have chosen to relax their restrictions on online gambling.
This has created a vibrant market that has seen a number of major players take their offering online alongside digital-only bookmakers.
Combined with technological advances that have made streaming more reliable, these changes have enabled online bookmakers to optimise their apps and make their websites more user-friendly. Many are encouraging users to take their business online, offering great deals for their digital clientele. Mobile gambling is cost-effective for both the bookies and the punters with many choosing to share the savings through great deals and you can click here for free betting offers that make it easy to get started. As one of the leading leisure pursuits in the UK today, a wager can make any sporting match into an exciting contest.
Football betting on your mobile
Sports betting is the most popular form of gambling in the UK so it’s no surprise that it is one of the key areas that has seen huge growth when it comes to mobile engagement. There are many ways that using a mobile can make betting on football easier, more exciting and more profitable. With constant access to the latest news, details of substitutions and conditions and information about the players’ form, it is possible to make informed decisions about which teams to back.
Mobile gambling apps are ideal for keeping track of teams and fixtures, providing easy access to statistics, odds and everything fans need to get into the heart of the action. It’s easy to bet from a mobile and because it’s so accessible, there’s no need to miss a match.
Live sports betting has been vastly improved with the use of mobile technology. Players can place wagers while they watch, making the most of constantly updated odds and analysis. It is much more flexible and immersive, adding an element to a match that simply cannot be replicated through spectating alone.
Many gamblers prefer the swift loading speeds associated with mobile betting as well. Websites can sometimes take a long time to load, particularly when they are busy, but the minimal graphics and faster load times of mobile-friendly apps make them more agile.
Improvements in online banking and the ability to deposit and withdraw money on a mobile device have made the process of betting online much faster, easier and more secure. Players can check their balances in real-time, allowing them to retain total control of their accounts and giving them increasing transparency about payments coming in and out.
Mobile apps and betting sites have also embraced the introduction of blockchain and cryptocurrencies, with many players choosing to take advantage of the fact that they can play in the currency of their choice. The increased security of using cryptocurrencies appeals to many that want to be able to track and verify their transactions without needing a bank as an intermediary.
Mobile football betting in the future
Innovation in the industry has made apps more user-friendly, with many bookmakers creating specific dashboards and interfaces to allow users to find out exactly what they want to know within seconds. Mobile gambling is a facet of online gambling that many find more intuitive and easier to use, with some enthusiasts logging in to more than one device to ensure that they never miss anything.
With smartphones rapidly becoming a way of life for huge swathes of society, the availability of mobile betting options will continue to broaden. The ease and availability of apps and websites are giving fans the chance to choose the system that suits them best, gain an advantage with the most up-to-date information and be more flexible about when and where they check in. As technology advances and the market for online leisure activities increases, fans can expect more innovation and creativity in the years to come.
