How Much Money One Can Earn From Google Adsense Through A Blog/Website

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Imran Uddin
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I get bombarded with this question a lot of times. Recently, after my answer on Quora, the number of people who have been asking me about this question has gone high. So, I thought to make a clear article on what factors contribute to the earnings of a Blog/Website through Adsense.

Google Adsense has been a primary revenue model for many Bloggers and Internet Marketers. The best thing about Adsense is that they don’t have any traffic requirement and accepts almost all the blogs/websites that abide by their TOS. However, most of the Bloggers are not aware of the fact that you don’t start earning money if you have an Adsense account. You need traffic and that too targeted high-quality traffic. Let me explain you what that means;

How Adsense Revenue Actually Works?

Adsense has both CPC and CPM-based revenue model. Now let me explain the terminology that we use on Adsense first;

  1. CPC – Cost Per Click – Varies anywhere between $0.02 to $1 (Max. it can go up to $100 as well but in very rare cases.)
  2. CPM – Cost per 1000 Impressions.
  3. RPM – Revenue per 1000 Impressions.
  4. CTR – Click Through Rate – Clicks per 100 impressions. Varies anywhere between 1% to 10% based on your niche and ad placement.
  5. The other terms like Pageviews, Impressions and Earnings; which I guess are pretty much straight forward.

CTR = (Number of ad clicks * 100) / Number of page views

If my blog has 10,000 pageviews per month and 800 AdSense ad clicks, then my CTR is 0.8%.

CTR = (800 * 100) / 10000 = 0.8%

Most of the ads on Google Adsense are Cost Per Click based. That means you get paid whenever a visitor clicks on your ads(You are not allowed to click on your own Ads, it might lead to a permanent BAN). There are very few ads that are CPM based that means you get paid even though a visitor doesn’t click and just view the ad, but these ad formats are very less, and most of the advertisers avoid these ad formats.

How much money can you actually make from Adsense?

It depends on a lot of factors and out of all these the primary factors are CPC and CTR. CPC varies from niche to niche and also depends on the geographic location of your audience. If you are getting traffic from Tier-1 countries like US, UK, Canada, Australia, etc, then your CPC is likely to be high. But if in case you are receiving traffic from Tier 2 and Tier 3 countries CPC would be low.

CPC also depends on the keywords that you are targeting. If you are targeting keywords related to Gadgets, Health, etc., the CPC tends to be high because there is a lot of competition among advertisers in those sectors. So, if you are in a less competitive niche like the entertainment or education, that too in India then obviously your CPC will be very less.

So, lets suppose you have good CPC, and that doesn’t end there. You need a good CTR as well; that means you want more people to click on your ads. This depends on a lot of factors like Ad Placement, Source of Traffic, Web Page Loading time and a lot many other factors.

It all depends on these two factors. Combing these two a simple term is used to understand how well our ads are performing and its called RPM.

Page RPM = (Estimated earnings / Number of page views) * 1000

Estimated Earnings = CPC * Total Number of Clicks

                                         = CPC * CTR*100

Ops, don’t panic. Am not teaching you any formula, and you don’t need any. You just have to look at the RPM.

Lets suppose like your RPM is $2 then you must be making around $2/1000 pageviews.

Then if you are receiving about 10,000 page views you should be able to make $20.

So, if your RPM is $5, then you would make $50 for every 10,000 page views.

If in case your blog is receiving an average of 10,000 pageviews per day which means 3,00,000 pageviews per month at an RPM of $3, the calculation goes as follows;

Total Revenue = RPM * Pageviews/1000 = 5*300 = 1500.

You should able to make about $1500 per month. So, now I hope you understand how to calculate the earnings.

Do let me know if you are having any doubts in your comments below.

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84 COMMENTS

  3. some days back , i have posted the same question ” how much one can earn from adesense with 10000 views on a forum and i was looking for this. My doubts get cleared . Thanks for the article.

    Whats the cpc value of education keyword. please give some insights.

  4. Indeed a good one Imran, however these days every other using the ad blockers all over which is a big hit to the revenue drop to the bloggers. Any solution how to deal with this, please share your thoughts, thank you

  9. Hi Imran Uddin, You have teacher quality as well..I missed my school days and got little confused while i was reading about calculations .. I read it twice then got it..Very informative and knowledgeable post thanks for sharing knowledge :)…can we use google search bar and google translator on our website with adsense?

  11. Well, thanks for your article. Bro, I am getting thousand of visitors a day on my blog and having good Alexa rank too. But, my Adsense earning is so low… that I can’t even tell you 🙁 could you help me out ?

  14. On one of my event I am getting RPM $4 and pageviews are near around 15000 approx but still I am getting only 8-9$ any solution??

  15. Great explanation, indeed very helpful for beginners, but due to recent updates changed the current scenario. now a days it’s hard to make more money from adsense. I have been observing since couple of weeks, CPC sucks, even i focus on high cpc keywords, i don’t know why. It will be better if you write on HOW TO MAXIMIZE ADSENSE EARNINGS.

  18. Thank You Imran,

    This post is very informative and helps me to understand more About earning through Adsense. Well, there are also the different way of earning other than Adsense. Adsense is best.

  20. Great Article on make money from adsense thru blog. There are lots of article on web regarding same topic.

    but you cover some of topics differently. Thanks for sharing such kind of article.

    Regards
    Anubhav

  31. Hi Imran,
    I really loved the article. I would like to say two things,
    1. I really loved the way you drove the flow from adsense terminologies to approx. earnings through adsense.
    2. I literally loved the article and would request you to kindly start a discussion platform here at AllTechBuzz.net. It would be awesome.
    Thanks,
    Shekhar

  32. As usual again ATB gives amazing knowledge…. Every atricle read by whole sole…Thanks for this article …
    Sir Look at CTR calculation formula it should be 8% I think…(sorry because I give my 100% while reading your article )

  33. Imran sir you help us very clearly new blogger will able to make money and he can maximise their AdSense earning as you described really amazing thanks a lot i am learning from this blog daily you are my virtual mentor……thanks .

  37. Thanks you Imran for sharing this informative post with us.I always feel when it comes to adsense related things You and Lasya from alltop9 are best in industry.

    I will implement all your suggestions and hope these tricks you have shared in the embedded post will work and earn money for me as well.

  38. When it comes to make money blogging, the very first thing a blogger always look for is adsense. Your tips are always influential and I love to learn more from you.

  39. Hello Imran,
    This is yet another detailed article from you about Adsense. In my opinion, we should try to learn affiliate marketing too because we can not depend on adsense earning untill we have a great blog with high traffic.

  40. imran sir,,,
    i have not seen this type of exclusive content with calculations anywhere. This post is really very helpful for newbies like me. please post these type of information which is very helpful for newbies.

  41. Imran garu, Nice post
    I want to carry my career with web blogging ( mainly for earning online money ) . Is it sufficiently alone by following youtube videos or need any training in institution. if needed, where i has to choose. By april 2016 my b.tech (ECE) will complete. Awaiting for your reply .

  43. hi imran sir ,
    I am a newbie of btech first year I am willing to start blogging I want to know whether website is better or a blog for making money ……I am also confusing that is HTML is necessary for creating a blog ……I also have doubt about how to get most of the traffic to our blog???

  44. Great Article on make
    money from adsense thru
    blog. There are lots of
    article on web regarding
    same topic.
    but you cover some of
    topics differently. Thanks
    for sharing such kind of
    article.

  49. This is the best post I have ever seen for the newbies regarding the Adsense and I have a doubt. I have most of the visitors from the US and India. Will the CPC and RPM gets balanced?

  54. hey , thank you for writing this article , i just want to know about google adsense payout

  59. Very informative Imran! This will definetly give a rough estimate to newbies. There are so many factors determining Adsense RPM & CTR. Your niche & visitor demographics is important of all:)

    Thanks for Sharing!!!

  60. hell bro..
    you are doing well and i am following your blog and your tips here. I am getting around two thousands visitors a day. But my earning is very low according to visitors or page views. Can you heelp me for this??
    thanks in advance

  61. An intriguing discussion is worth comment. I do believe that you ought to write more on this subject,
    it may not be a taboo subject but typically people don’t discuss these subjects.
    To the next! Best wishes!!

  72. thank you for this . This post will help beginners to understand how much we can earn from adsense

  73. adsense is best way of money source ….
    best part about adsense is u can get money when u begin blogging and when u become expert u need wordpress,,
    so, blogger for beginners and wordpress for expert ..
    thanks for sharing information

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