I get bombarded with this question a lot of times. Recently, after my answer on Quora, the number of people who have been asking me about this question has gone high. So, I thought to make a clear article on what factors contribute to the earnings of a Blog/Website through Adsense.
Google Adsense has been a primary revenue model for many Bloggers and Internet Marketers. The best thing about Adsense is that they don’t have any traffic requirement and accepts almost all the blogs/websites that abide by their TOS. However, most of the Bloggers are not aware of the fact that you don’t start earning money if you have an Adsense account. You need traffic and that too targeted high-quality traffic. Let me explain you what that means;
How Adsense Revenue Actually Works?
Adsense has both CPC and CPM-based revenue model. Now let me explain the terminology that we use on Adsense first;
- CPC – Cost Per Click – Varies anywhere between $0.02 to $1 (Max. it can go up to $100 as well but in very rare cases.)
- CPM – Cost per 1000 Impressions.
- RPM – Revenue per 1000 Impressions.
- CTR – Click Through Rate – Clicks per 100 impressions. Varies anywhere between 1% to 10% based on your niche and ad placement.
- The other terms like Pageviews, Impressions and Earnings; which I guess are pretty much straight forward.
CTR = (Number of ad clicks * 100) / Number of page views
If my blog has 10,000 pageviews per month and 800 AdSense ad clicks, then my CTR is 0.8%.
CTR = (800 * 100) / 10000 = 0.8%
Most of the ads on Google Adsense are Cost Per Click based. That means you get paid whenever a visitor clicks on your ads(You are not allowed to click on your own Ads, it might lead to a permanent BAN). There are very few ads that are CPM based that means you get paid even though a visitor doesn’t click and just view the ad, but these ad formats are very less, and most of the advertisers avoid these ad formats.
How much money can you actually make from Adsense?
It depends on a lot of factors and out of all these the primary factors are CPC and CTR. CPC varies from niche to niche and also depends on the geographic location of your audience. If you are getting traffic from Tier-1 countries like US, UK, Canada, Australia, etc, then your CPC is likely to be high. But if in case you are receiving traffic from Tier 2 and Tier 3 countries CPC would be low.
CPC also depends on the keywords that you are targeting. If you are targeting keywords related to Gadgets, Health, etc., the CPC tends to be high because there is a lot of competition among advertisers in those sectors. So, if you are in a less competitive niche like the entertainment or education, that too in India then obviously your CPC will be very less.
So, lets suppose you have good CPC, and that doesn’t end there. You need a good CTR as well; that means you want more people to click on your ads. This depends on a lot of factors like Ad Placement, Source of Traffic, Web Page Loading time and a lot many other factors.
It all depends on these two factors. Combing these two a simple term is used to understand how well our ads are performing and its called RPM.
Page RPM = (Estimated earnings / Number of page views) * 1000
Estimated Earnings = CPC * Total Number of Clicks
= CPC * CTR*100
Ops, don’t panic. Am not teaching you any formula, and you don’t need any. You just have to look at the RPM.
Lets suppose like your RPM is $2 then you must be making around $2/1000 pageviews.
Then if you are receiving about 10,000 page views you should be able to make $20.
So, if your RPM is $5, then you would make $50 for every 10,000 page views.
If in case your blog is receiving an average of 10,000 pageviews per day which means 3,00,000 pageviews per month at an RPM of $3, the calculation goes as follows;
Total Revenue = RPM * Pageviews/1000 = 5*300 = 1500.
You should able to make about $1500 per month. So, now I hope you understand how to calculate the earnings.
- Do check out my article on “How to Boost Google AdSense Earnings without Increasing Traffic.“
Do let me know if you are having any doubts in your comments below.
Imran Uddin started his career as a Blogger, now runs a Tech company - 
kumar says
sir i want to start a event blog please tell me where to start blogspot or wordpress
Imran says
Always wordpress.
manthan says
blogger for beginner and wordpress for expert.
vikram says
i recommend wordpress
Vinoth says
Once again Cleared my Doubt abt Performance Report!!! Thanks Man!!!
pradeep kumar rana says
some days back , i have posted the same question ” how much one can earn from adesense with 10000 views on a forum and i was looking for this. My doubts get cleared . Thanks for the article.
Whats the cpc value of education keyword. please give some insights.
Arjun says
Indeed a good one Imran, however these days every other using the ad blockers all over which is a big hit to the revenue drop to the bloggers. Any solution how to deal with this, please share your thoughts, thank you
Harikrishna says
Great article bro…it will definitely help the newbies
Sabina says
Thanks for sharing in details. You just cleared my all doubts.
Kiran goud says
Wow such a nice article are you posted.. Thanks broo
Vignesh says
Wonderful post Imran bro. Clearly you explain the how adsense really works formula. Thank you
sazia kazia says
Hi Imran Uddin, You have teacher quality as well..I missed my school days and got little confused while i was reading about calculations .. I read it twice then got it..Very informative and knowledgeable post thanks for sharing knowledge :)…can we use google search bar and google translator on our website with adsense?
qamar zaman says
Thankyou so much for sharing this information
EKANT PURI says
Well, thanks for your article. Bro, I am getting thousand of visitors a day on my blog and having good Alexa rank too. But, my Adsense earning is so low… that I can’t even tell you 🙁 could you help me out ?
Sohel shaikh says
its really great information and i m waiting for your next article…
Arjun says
It’s always great to read your blog posts imran bro , this one is awesome for us
Harry Goyal says
On one of my event I am getting RPM $4 and pageviews are near around 15000 approx but still I am getting only 8-9$ any solution??
Imran says
Do check out this article https://www.alltechbuzz.net/adsense-optimization/
riyazmoin shaik says
Great explanation, indeed very helpful for beginners, but due to recent updates changed the current scenario. now a days it’s hard to make more money from adsense. I have been observing since couple of weeks, CPC sucks, even i focus on high cpc keywords, i don’t know why. It will be better if you write on HOW TO MAXIMIZE ADSENSE EARNINGS.
Imran says
Here is the complete guide on how to maximize adsense revenue https://www.alltechbuzz.net/adsense-optimization/
Prakash Kumar Nirala says
You explained it very well. Thanks for your such a nice post.
pushpa says
Now finally my doubt is clear. I think all depends on RPM ,thanks imran.
Atit More says
Thank You Imran,
This post is very informative and helps me to understand more About earning through Adsense. Well, there are also the different way of earning other than Adsense. Adsense is best.
Imran says
For individuals it is but what works for one might not work for others. In your case adsense is working, good for you.
Aamir says
Thank you very for sharing such a useful information.
Anubhav says
Great Article on make money from adsense thru blog. There are lots of article on web regarding same topic.
but you cover some of topics differently. Thanks for sharing such kind of article.
Regards
Anubhav
Imran says
Thank you very much. We always try to look at things in a broad way.
aalam says
I submitted my blog in Alexa then
my country rank is not sow and
country name India ki jagah U.s. de raha
hai why
Imran says
The reason is you might be getting more visitors who installed alexa toolbar from US.
shivam gupta says
bro i am a newbie blogger and approved my blog with adsense. Your information is really helpful.thanks
Lizzy says
Thanks for sharing the relevant information !
Neha says
Great article sir you have shared with us. It will surely help newbies To understand the earnings From Google adsense.
vlivetricks says
i have 5000 pagesviews but getting only 3$
Imran says
You should check it out https://www.alltechbuzz.net/adsense-optimization/
Manu Ajay says
Thank You for clearing my doubt regarding the earning from google adsense
Ritesh says
Thank you for this useful information. It will help bloggers like me.
PHANENDRA says
dEAR iMRAN,
iF i CREATE A BLOG NOW, HOW MANY DAYS IT WILL BE ACCEPTED BY GOOGLE TO START EARNING MONEY? PLEASE SUGGEST
Fawad khan says
Hmmm,, Nice i have cleared My point by this article, thanks Imran, Keep it up. . buddy
Mo Aziz says
HI, IMRAN Sir
very useful article for adsense user and me
thanks imran sir
Shekhar Kumar says
Hi Imran,
I really loved the article. I would like to say two things,
1. I really loved the way you drove the flow from adsense terminologies to approx. earnings through adsense.
2. I literally loved the article and would request you to kindly start a discussion platform here at AllTechBuzz.net. It would be awesome.
Thanks,
Shekhar
Imran says
We will shortly have a forum where we can discuss a lot of things.
Bablu Yadav says
As usual again ATB gives amazing knowledge…. Every atricle read by whole sole…Thanks for this article …
Sir Look at CTR calculation formula it should be 8% I think…(sorry because I give my 100% while reading your article )
Imran says
Thanks, what you have pointed is absolutely right. That was a TYPO.
CHANDAN KUMAR says
Imran sir you help us very clearly new blogger will able to make money and he can maximise their AdSense earning as you described really amazing thanks a lot i am learning from this blog daily you are my virtual mentor……thanks .
techbroken heart says
nice article, one of the basic thing for newbies who are starting their career on blogging.
Avi says
Earning from adsense starts from 0 to infinity. Smart work needed to earn much.
Saurabh Singh says
hello Sir ,,
Thanks for Sharing Useful information and i m waiting for your next article…
Manjunath Arya says
Thanks you Imran for sharing this informative post with us.I always feel when it comes to adsense related things You and Lasya from alltop9 are best in industry.
I will implement all your suggestions and hope these tricks you have shared in the embedded post will work and earn money for me as well.
GAURAV KUMAR says
When it comes to make money blogging, the very first thing a blogger always look for is adsense. Your tips are always influential and I love to learn more from you.
Sikhar Dhawan says
Hello Imran,
This is yet another detailed article from you about Adsense. In my opinion, we should try to learn affiliate marketing too because we can not depend on adsense earning untill we have a great blog with high traffic.
saketh says
imran sir,,,
i have not seen this type of exclusive content with calculations anywhere. This post is really very helpful for newbies like me. please post these type of information which is very helpful for newbies.
P Bramhananda Reddy says
Imran garu, Nice post
I want to carry my career with web blogging ( mainly for earning online money ) . Is it sufficiently alone by following youtube videos or need any training in institution. if needed, where i has to choose. By april 2016 my b.tech (ECE) will complete. Awaiting for your reply .
john says
Good post
Shirish KK says
hi imran sir ,
I am a newbie of btech first year I am willing to start blogging I want to know whether website is better or a blog for making money ……I am also confusing that is HTML is necessary for creating a blog ……I also have doubt about how to get most of the traffic to our blog???
imran khan says
Great Article on make
money from adsense thru
blog. There are lots of
article on web regarding
same topic.
but you cover some of
topics differently. Thanks
for sharing such kind of
article.
Sateesh kumar says
Nice post on Adsense earnings. I was looking for one such post. Great work . Thanks
Korex says
I want to start an entertainment blog for earning purpose. How profitable is the niche?
samba siva says
I got an adsense account recently. may these tips help me
Kaushik Baruah says
Thanks for the Article. Now everything is clear for me. I got my AdSense approved pretty quick but was not making anything out of it and now I know why.
Srikar Reddy says
This is the best post I have ever seen for the newbies regarding the Adsense and I have a doubt. I have most of the visitors from the US and India. Will the CPC and RPM gets balanced?
SandCyient says
Interesting
Bala says
Hi , Imran….
Awesome article, thanks for sharing………
Makey says
Imran bro nice explanation about each every concept in google adsense..UNderstood well Thnku for post
vivek says
finally I understand adsense, thanks a lot imran
svenkata pranay reddy says
hey , thank you for writing this article , i just want to know about google adsense payout
techappzone says
Thank you for telling about how to improve my traffic by one of your post.
Kalpana says
How to improve posts and create it in the informative way.
Harpreet Kumar says
Excellence article Imran . Got huge knowledge about Adsense . Thanks
rosept says
How to add Power by google widget on blogger.pls help me
ValliPandy says
Very informative Imran! This will definetly give a rough estimate to newbies. There are so many factors determining Adsense RPM & CTR. Your niche & visitor demographics is important of all:)
Thanks for Sharing!!!
GuRu says
hell bro..
you are doing well and i am following your blog and your tips here. I am getting around two thousands visitors a day. But my earning is very low according to visitors or page views. Can you heelp me for this??
thanks in advance
leaf blower says
An intriguing discussion is worth comment. I do believe that you ought to write more on this subject,
it may not be a taboo subject but typically people don’t discuss these subjects.
To the next! Best wishes!!
Joel says
Thanks for sharing
Daniyaal says
Can you please tell me why my blog Itechgyd.com is not getting AdSense approval
Ajay says
WordPress is genius
techy360 says
Nice content ,i have learned a lot from it thank you….
saqib says
thanks for this post
Rajan Rai says
Hii Imran !
This Post is Awesome and Informative.
I have Bookmarked this Page !
sravya says
wow this is really interesting article about Ad sense. thanks for sharing and keep going on