March 31, 2023

How resizing videos can improve your video marketing strategy

As video marketing continues to grow in popularity, businesses are looking for new ways to stand out from the competition. Video resizing is an emerging trend that is expected to become increasingly important in the coming years.

As video marketing continues to grow in popularity, businesses are looking for new ways to stand out from the competition. Video resizing is an emerging trend that is expected to become increasingly important in the coming years.

In fact, according to video marketing trends for 2023, resizing videos to fit different platforms and devices will be a key strategy for businesses looking to reach their target audience effectively. Whether you resize the video for YouTube or you resize the video for TikTok, it’s important to always be in line with the platform requirements.

In this article, we will explore how resizing videos can improve your video marketing strategy and help you stay ahead of the curve in the ever-evolving world of video marketing. It’s time to resize video content!

Why Should You Resize Video Online for Video Marketing? Top Benefits

Resizing videos in video marketing can have several significant benefits for businesses and brands.

Here are some of the main advantages of resizing videos for video marketing:

1. Improved user experience

One of the most significant benefits of resizing videos for video marketing is that it can significantly improve the user experience. By resizing videos to fit the screen size of the device being used to view the video, viewers can watch the video without constantly zooming in or out, which can be frustrating and distracting. This can help to increase engagement and keep viewers engaged for longer periods.

2. Better engagement and increased viewability

Resizing videos can also improve engagement and increase viewability. Videos optimized for the specific platform they are being shared on tend to perform better than those not. By resizing videos to fit the screen size of the platform they will be viewed on, businesses can help to increase the chances that their videos will be watched in full.

3. Faster loading times and reduced buffering

Another benefit of resizing videos for video marketing is that it can lead to faster loading times and reduced buffering. When videos are optimized for the specific platform they are being shared on, they tend to load faster and play more smoothly. This can help to keep viewers engaged and prevent them from losing interest due to long load times or buffering.

4. Improved compatibility across devices and platforms

Resizing videos can also improve compatibility across devices and platforms. Different devices and platforms may have different requirements for video sizes and formats, and by resizing videos to fit these requirements, businesses can ensure that their videos are viewable across a range of devices and platforms. You will notice massive differences if you resize your video for Instagram Reels or if you resize the video for Facebook sharing.

Meet Flixier, Your Video Resolution Changer

Flixier is a cloud-based video editor offering various tools for editing and customizing video content. One of the key features of Flixier is its video resolution changer, which allows users to easily resize and adjust the resolution of their videos.

With Flixier’s video resolution changer, users can quickly and easily change the resolution of their videos to suit their specific needs. Whether you need to resize a video for a specific platform or simply want to adjust the resolution for better quality, Flixier makes it simple.

These are the steps you need to take to resize video files with Flixier:

  • To begin resizing a video on Flixier, you should first add your videos by uploading them from your computer or directly importing them from various sources such as Google Drive, Dropbox, YouTube, and Zoom.
  • After adding your video, drag and drop it onto the Flixier timeline, and select the desired size from the Aspect Ratio option on the screen’s right side. You can also input a custom video size or adjust the video’s size by dragging the corners.
  • Finally, once you are satisfied with the result, click on the Export button to process your video quickly using Flixier’s servers. You can then publish your video directly to social media or cloud storage services or download it to your computer.

Reshape Your Video Strategy

Video marketing has become an essential aspect of any business strategy, and resizing videos can significantly improve the effectiveness of your video content. With the rise of different social media platforms, each with its own video specifications and requirements, it is crucial to resize your videos to ensure compatibility and optimal viewing experience across all devices and platforms.

Flixier’s video resolution changer offers a user-friendly and efficient solution for resizing your videos and a wide range of other editing tools that allow you to customize your video content to fit your needs. By following the simple steps of adding your videos, resizing them, and downloading or publishing them, you can take your video marketing strategy to the next level and achieve better engagement, increased viewability, and wider social media reach.

About the author 

Elle Gellrich


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