April 5, 2022

How to Blog on Instagram in 2022: A Beginner’s Guide

Are you about to publish your first post and announce yourself to the Instagram world but don’t know how? Or maybe you’re already blogging but aren’t happy with the results? What about making money? Is your profile bringing in enough clients, or would you like more?

You’re reading the full guide on how to start blogging on Instagram. This article will discuss what to pay close attention to so that you can run your Instagram account well. 

Preparing to Start an Instagram Account

Look, there are hundreds of happy wives, needleworkers, fitness coaches, knitters, photographers, and trainers on Instagram. If you write about the same things they write about, you won’t stand out among similar blogs.

You need your own thing, and Instagram doesn’t need another generic blog.

Start by Analyzing the Market

Before you learn how to Instagram, you need to start with a market analysis. I’m not talking about serious marketing analysis — you just don’t have the resources or experience to do that. I encourage you to look at what people search for in your niche. Here are some tools you can use:

  • Yandex Wordstat,
  • Google Trends,
  • Comments on forums and competitors’ accounts.

To start properly, answer the question, “What do people need?”

Analyze Your Target Audience

A target audience is a group of people united by some traits. This includes not only existing but also your potential viewers. Here is what you can learn through target audience analysis:

  • What the potential viewer watches, reads, and listens to. When creating texts and advertising, you analyze your audience’s slang, traditions, religious or political beliefs, information sources, etc. All this increases the effect of your advertisements.
  • The needs of your audience. What do they need? What problems do they face, and what can you offer to solve them? If you know the answer to these questions, you’ll be able to make the best possible offer. To quote “Godfather,” you’ll make them an offer they won’t be able to refuse.
  • What air your audience breathes. You’ll learn what people they listen to. This is especially important if you buy ads from bloggers.

Get to Know Your Competitors

For some reason, many people associate working with competitors with fighting, conflict, or even war. Consider your competitors as colleagues from whom you can learn something or build on their foundations. Be constructive rather than destructive about them.

So here’s why you should analyze your competitors:

  • to understand the differences between your assortment and your competitor’s assortment;
  • to see their strengths and weaknesses;
  • to understand how they sell and where their customers come from; and
  • to adjust your development strategy.

How to Start Running Instagram

Once you’ve determined your niche, target audience, and competitors, you can move on to the account itself. For readers to notice your profile, it’s important to get it right. This means you need to create a header, think about the visuals, write a content plan and start promoting the profile.

Decide on the Type and Topic of Your Blog

To start blogging, decide on the type of your blog. On Instagram, it is common to divide accounts into three big groups: business accounts, personal blogs, and expert blogs.

Business account

You’ll get a business account if you want to create a store, studio, or salon page. Such profiles are monetized — their owners sell services and products.

Personal blog

A personal blog is any profile whose author does not provide any services. The authors of such blogs often shoot funny and not-so-funny videos, comment on events in the world, and express their opinions on current issues in posts and stories. They also broadcast their lives, relationships, sports results, nutrition, and hobbies. They make money, as a rule, by selling advertising integrations.

Expert Blog

Expert blogs are ideal for promoting your services, for instance, if you are a makeup artist, copywriter, or photographer. The authors of such blogs need to work with the audience’s loyalty, increase their expertise, and entertain them with interesting and useful content. Expert blogs are monetized — their owners can sell services and training (courses, marathons, and master classes).

Think About the Visual Design

Instagram is a social network where the main content will always be photos and videos. Your useful publications will remain unread if the profile or post is not eye-catching. The visual design includes the profile header, avatar, and photo posts in the feed. Trends are constantly changing, and what was relevant in 2020 is already out of fashion in 2022. 

Start Writing Posts

You’ve determined your blog type and theme, set up everything you need, and filled out your header. What’s next? Tell your audience who you are and how you can be useful, and write an introduction post.

Publish Stories and Reels

In Stories, talk about yourself, your insights, how your day at work went, and share your accomplishments. Emotional content brings the blogger closer to the audience. It’s very important to publish Stories daily to avoid getting lost in the subscribers’ feed.

The reels are a new feature from Instagram and an attempt to move on TicToc. They are short video clips 15-60 seconds long. They are displayed in a special tab and do not disappear after 24 hours. You can buy views for reels and other Instagram posts on websites like popularitybazaar.

Keep Track of Statistics

You need statistics to see your audience’s interests and properly promote your blog based on that. Statistics are only available for business accounts and author profiles. 


Now you know everything you need to start blogging on Instagram. This social network is a goldmine for business and self-expression. We hope that you understand the algorithm of actions and that this article will help you maintain your profile. 

Also, don’t forget that reading is not enough to create a good account. The main thing is to put what you’ve read into practice.

About the author 

Kyrie Mattos

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