December 20, 2022

How to Create a Brand Identity With AR Filters

AR (Augmented reality) started to occupy the marketing niche in 2019 when Instagram and Facebook released Spark AR, a unique tool for brands to create their personal AR filters absolutely for free. Right now, in addition to Spark AR, there are many other ways to make AR filters. For example, you may use TikTok’s Effect House, Snapchat’s Lens Studio, or simply integrate React Native image filters into your own app.

Why Brands Need AR Filters

First and foremost, wIth the help of AR filters, companies may easily grow their audience by engaging their customers in interactive content.

Secondly, this is one of the best ways to drive organic traffic. If one follower uses your AR filter, their followers may see it and start using it too. This way, your brand-specific filter has every chance to become a growing trend throughout the world of social media.

In addition, creating branded AR filters is not as pricey and time-consuming as you may think. In fact, they are considered a cost-effective alternative to other typical advertising methods. An average AR filter takes 1 to 5 days to create.

And last but not least is that a well-developed AR filter may show your brand’s tone and highlight its exceptional message.

Tips on Creating AR Filters That Will Make Your Brand Stand Out

  • Define the aim of your AR filter

On average, people use AR filters for about 30-40 seconds, so you have less than a minute to hear your brand’s voice. No doubt you should make those who use your filter feel it is worth paying attention to. Ideally, customers should understand your message from the very first second they use it. So, decide whether you want your AR filter to be entertaining and funny, educational, or simply beautifying. The choice is all yours!

  • Think outside the box

There are so many AR filters on social platforms that it may seem next to impossible to come up with something new. The world of AR definitely needs a new hero who will revolutionize it and give it a new breath. So, why not become the one who will bring a pinch of novelty and create something radically new?

  • Don’t make your AR filter 100% brand-centric

Of course, showing your brand’s identity is a must. However, your AR filter should also have some kind of value for the users. If your filter simply includes your iridescent logo, it is unlikely to get to the top and appeal to the audience. Make your filter either funny or useful to win people’s hearts. For example, you can offer your audience to take part in some challenge and post it in their stories using your brand’s filter. Another good idea is to build a filter using your brand colors and logo but avoid mentioning your company’s name directly.    

  • Bear interaction in mind

Making your filter interactive may give your brand numerous benefits. For example, if you add some game element to it, people are far more likely to stay hooked up to this filter for a much longer time. Or filters in the form of quizzes or randomizers may engage your audience. 

  • Address social media influencers for help

As soon as your AR filter is ready, don’t hesitate to contact some famous person to promote it among their followers. Of course, this can be rather expensive. But the result is definitely worth the money, as in this case, the celebrity’s followers can transform into free ambassadors of your brand in the future.

How Banuba’s Products Can Help Build Your Brand’s Identity

The Banuba company has many aces up its sleeve. It offers various state-of-the-art AR products that will boost your business, attract new customers, and delight the existing ones.

If you own a cosmetic business, Banuba’s Guided Virtual Try-On can help you display your products in all their glory. With it, your customers will get a highly realistic shopping experience straight from their homes. They will have a chance to try lipsticks, eyeliners, mascaras, concealers, and other items your brand offers. This way, online shopping for cosmetics will be not worse (or even better!) than visiting a real store. As for building brand identity, you can launch your AR filter campaign using this technology, showcasing your products to the maximum.

Other outstanding tools that are worth mentioning are Banuba’s Video Editor SDK and Face AR SDK. They are indispensable tools for creating your own custom AR filters.

You can borrow its ready-made AR masks, color filters, video effects, and AR filters from the Video Editor SDK. By integrating this end-to-end Video Editing API into your app, you can tailor anything to your brand’s needs. Plus, you can create an advertising video that will show your product from another perspective.

As for Face AR SDK includes a great variety of market-leading AR features, like face filters, AR makeup, hair, eye coloring, etc. Plus, you can develop your custom filters with it and add them to your brand’s website or app. In addition, all the filters created using this software can be launched on any platform.

In general, the three products mentioned above are far from everything Banuba has to offer. Feel free to explore the company website to familiarize yourself with all its off-the-shelf solutions.

About the author 

Peter Hatch

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