April 21, 2022

How to Develop an Effective Social Media Strategy?

Social networks are pillars of your communication strategy. Instagram, Facebook, LinkedIn, TikTok, and YouTube: so many Social Media platforms have become essential to reach your target and create a strong brand image.

In addition to their ability to develop your notoriety, they are also powerful conversion levers. They are already part of the user’s buying journey. Integrated into your sales funnel, social networks offer multiple opportunities to transform your prospects into customers. This notably involves their advertising agencies, which allow you to promote your brand or your offer to an ultra-specific target.

If being present on social networks is obvious, few companies develop a clearly defined communication plan beforehand. However, it is essential to generate effective results. If you post from day to day, you will quickly realize the limits of this “method.” This is why we invite you to follow our advice to develop an effective social media strategy. Trust us, the effects of social media are very real. We take the address https://ufabet.cam/ as an example. This address has long been intensively marketed through various social media, and today UFABET is one of the most visited online casinos.

Set the objectives of your social media strategy

How can you know if your strategy is effective if you have not defined the goal you want to achieve beforehand? Setting the objectives of your social media strategy is therefore fundamental. Thanks to the many opportunities they offer, social networks can serve all your ambitions: develop your notoriety, increase your number of leads, generate more sales, increase downloads of a white paper, improve the quality of customer relations, etc.

Your goals may vary from one social network to another. For example, you can make Instagram an extension of your online store (thanks to Instagram Shopping in particular), while Facebook’s Messenger service benefits your after-sales service. The first therefore responds to a commercial objective and the second to an objective of notoriety or loyalty.

To evaluate the effectiveness of your social media strategy, always set “SMART” objectives, that is to say, specific, measurable, achievable, realistic, and time-bound. If you are aiming to increase your turnover, your objective would be, for example, to increase your sales by 15% in the next semester. Thanks to precise objectives, it will be easier for you to measure the return on investment (ROI) of your activity on social networks.

Identify the resources available for effective management of your social networks

For your social media strategy to bear fruit, you must ensure that you have the means to match your ambitions. This, therefore, implies identifying the resources at your disposal to ensure effective management of your social networks.

Make strategic decisions adapted to your resources or surround yourself with social media experts to be sure of achieving your objectives. Your resources can be financial, human, or material. Without this preliminary reflection, even the best social media strategies cannot generate satisfactory results.

To do this, ask yourself as many questions as necessary. Here are some examples :

  • What is the budget (weekly, monthly, etc.) that I can allocate to my social networks (Social Ads included)?
  • How much time can I devote to creating content? To the interaction with my subscribers? Competitive intelligence?
  • What tool will I use to schedule my posts and analyze their performance?
  • Can I manage my social networks myself, or do I have to call on an expert, such as a community manager or a Social Media agency with broader skills?

Define your targets on social networks

Your social media strategy is only effective if you are able to deliver the right message to the right person. Defining your targets is, therefore, a key step in your strategic thinking. This involves creating your marketing personas (also called “buyer personas“). These are semi-fictional characters that you portray based on the characteristics of your target segments. Typically, it’s easy to establish three to four different personas, but it can be more depending on the scale of your business.

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About the author 

Kyrie Mattos


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