May 23, 2022

How to Migrate Shopify Content with Less Suck?

Moving to a new e-commerce platform isn’t difficult, but it is frightening. Prepare to move your items and content if you choose Shopify to Shopify migration. Whether you have a few goods or a marketplace with hundreds of SKUs, there are certainly best practices and apps that may help.

Moving Goods

If you’re coming from Amazon, Magento, or eBay, Shopify provides certified migration programs to help you. Other cart systems are supported by third-party apps in the Shopify App Store, however, reviews are scant. These tools will import your items and most of their key information from Amazon Webstore, Magento, and eBay. Customers, photos, and other data vary per platform. Check out Shopify’s shop migration documentation for additional information.

Shopify has a tested and reliable bulk import mechanism. It needs everything to be formatted into a CSV file, therefore your best tool is your preferred spreadsheet program. If your existing cart enables you to export goods as CSV or Excel files, you can merely map them to the headers Shopify expects.

Those headers let you establish product names, variations, weights, SKUs, and photos. Shopify offers an example file that contains virtually all the fields you may utilize. But there is one field that may save you a lot of time: the “Collection” field. This is the only field you can add that won’t damage Shopify’s bulk import mechanism, so use it!

Shopify divides your things into collections. Set the collection field in your CSV file to guarantee appropriate import. Make a “T-Shirts” collection if you sell a lot of them. Shopify will create one for you, but only one per product. Manual compilations assist curated listings. A homepage or other product display area. After that, you may add items to as many collections as you like, thanks to Shopify’s automated collections.

You may also save time by transferring product images. Prepared pictures may be linked to goods and variants in Shopify. It is important to label your photographs appropriately, depending on your product titles and versions. Create a unified folder on a web server or cloud storage provider like Amazon S3. S3 is free and won’t rename your files. To fill up the “Image Src” and “Variant Image” columns in your CSV, just browse through your images.

Reviews Migrating

You may also move product reviews if you use them in your store. Shopify includes a service called Product Reviews that allows for import. If you need something more powerful, there is a 3rd party tool called YOTPO that also offers review transfer through import.

Order History Migration

Shopify’s official cart migration applications only handle items and customers. Orderimp is an app that allows you to bring your prior orders with you. If your current cart enables you to export a CSV of your order history, you’re almost there. It will assist you to map the columns to be Shopify compatible and then your import will be done. This lets you use other Shopify tools and applications that need sales data to improve marketing and customer interactions.

Blog Migration

After importing your items, customers, and orders, your blog should be the final to transfer. Having your blog on the same domain as your store might help your SEO. This makes your blog material vital in your Shopify migration. If you presently blog with WordPress, Shopify provides a WordPress Importer to help you migrate your blog. And it’ll manage your WordPress pages as well.

If your blogging platform supports RSS, you can use BlogFeeder to easily move your articles to Shopify’s blogging system. Or, you may keep your old blog and have BlogFeeder regularly import everything to Shopify. The absence of comment and picture import is one of BlogFeeder’s drawbacks. Using a 3rd party comment system like Disqus allows you to import comments from your previous system to your Shopify blog. As an unsupported integration, using Disqus inside Shopify will take some work.

Managing Redirects

Your visitors and search engine crawlers may see 404 issues once you switch to Shopify. This may annoy your clients and hurt your search engine results, so repair it soon. If you are lucky and just get a few 404s, Shopify’s built-in URL Redirects should suffice. If you’re noticing a lot of problems and new ones popping up, you should check out Traffic Control. Traffic Control for Shopify allows you to handle 404 problems by submitting lists of redirection, rather than individually dealing with each one.

Submitting your Shopify sitemap to Google’s Search Console is another smart step to avoid indexing troubles. If you need help with these tasks, Our Shopify development agency is happy to help you at any stage of the migration.

About the author 

Elle Gellrich

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