January 19, 2023

How to Plan a Gamification Strategy for Your Business?

Everyone enjoys games! That’s taken for granted. The idea of games is to entertain people and spend time with pleasure. Gaming is a highly rewardable experience, as getting points and rewards is effortless and natural. 

Gaming is often considered a leisure activity, and few consider it beneficial, including business owners. Despite the benefits gaming offers, many believe it can’t be used for work. Modern examples of gamification in business show the opposite! These days, gamification has penetrated all corners of human activity. Gamification techniques materialized in every industry offering new ways and approaches. 

Advanced remote learning software systems compete, offering numerous ‘gamification features, as it has become a real trend. Read on to see why gamification is a real win for your company or organization and why encouraging gaming is beneficial. 

What is Gamification? 

Let’s discuss gamification as a general aspect and then look at gamification for business. Gamification is a process of adding gaming elements to non-gamified activities. Learning can be a great example of this. Non-gamified learning involves learners learning new materials while fighting boredom. Multiple types and forms of learning materials don’t help.

When adding gamified elements: leaderboards, scores, points, competition, etc., helps to make learning more engaging. The process becomes pleasant and joyful for learners. This raises the effectiveness of learning. Yet, what is gamification in business? 

Businesses learned to implement gamification in every industry. Typically, gamification touches the following departments: HR, marketing, and sales. For convenience purposes, we stick to the popular ones. According to various reports, gamification increases productivity and engagement by 60 up to 90%, making companies with a culture of business gamification more profitable than others.

What Is Gamification Strategy?

With this information in mind, let’s return to the gamification strategy and how gamification works. It is a process of adding gamified elements and techniques to motivate participants to be active. Gamification can work with existing products, including apps, services, or communities. The main goal of implementing this is to enforce the community of the service and motivate learners to participate in the product’s development. 

It allows workers to track their progress and grow their interest in learning with competition and leaderboards. With such apparent bonuses, one would think about how to create gamification into the company’s routine. While adding gamification features to an established training software is tricky. Dedicated LMS systems for business offer the necessary instrumentation to add gamification elements to training, creating a culture of learning in a company. Here are 4 main aspects to consider before starting to gamify anything.

Put Everything In Perspective

Keeping in mind the perspective is a good idea, no matter what you are willing to gamify. The first steps of implementing gamification elements are always funny. The second step complicates things, as poor gamification implementation can be tiresome and even annoying. It kills enthusiasm and engagement. 

One of the ways to prevent it is to slowly apply gamification and keep analyzing the audience’s response. Remember, the final goal is to keep the audience engaged. It’s not a sprint, but a long-distance running.

Create a Level-Playing Field

Creating publicly shared scores is an essential part of the gamification methodology. This helps everyone get clear pictures of the whole process and understand the game’s rules and how to succeed. Gamification isn’t about getting instant results but a larger goal – setting clear rules and encouraging everyone to participate. 

Come Up With Creative Rewards

Gamification is your best tool against audience boredom. In turn, creativity is your best friend when implementing gamification. Gamers know how attractive achievements and rewards are. The same logic comes here—diversify your prizes, badges, achievements, and other encouraging elements. Remember, financial rewards are not the ultimate answer. 

Keep Track and Make Reports

Tracking the progress and results are critical aspects of any gamification process. The tracking should work both ways. The audience must have access to means of monitoring their progress. It is also wise to consider adding sharing elements to prompt a competitive environment. 

Company owners enjoy comprehensive statistics on every gamification element and audience progress. This is crucial for making the necessary adjustments to gamified elements on the go.

About the author 

Kyrie Mattos

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