September 17, 2020

How to Use Instagram Live?

Instagram is one of the most popular social media platforms for all ages. It is estimated that around one billion people use Instagram every month. This includes posting images to their profile, browsing images on their feed, and creating Instagram stories.

But the most recent feature that a lot of people are using is Instagram Live. Indeed, this can be a lot of fun, as well as a good way to interact with celebrities, famous personalities, and businesses. Let’s learn more about Instagram Live and how it can be used.

What is Instagram Live?

First of all, you will want to understand exactly what Instagram Live. Essentially, this is a new feature that works in a similar way to Instagram Stories. Of course, just like the name suggests, you are going to be broadcasting your videos live and other users will be able to view it. Your Instagram Live will show up the same way your Stories do. In other words, if a user follows you, they can see your Instagram Live at the top of their feed. There is a special ‘live’ icon that appears. All they have to do is tap on the thumbnail and this will display your live video.

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Why is Instagram Live Popular?

One thing that a lot of celebrities and businesses alike is that when you use Instagram Live, you are going to show first on Instagram Stories. This means that users will see you at the top of their feed and are more likely to view your posts. Indeed, it is almost like you no longer have to worry about the Instagram algorithm. Instead, you can use this feature and show up first on a user’s feed. For example, if you want to inform your customers about a new product you have, you can use Instagram Live and get noticed.

Another great thing about this feature is that it can send a notification when you go live. This is going to encourage a bigger audience to your live broadcast. What’s more, when they click on your broadcast, your audience can interact with you. They are able to give you feedback and ask you questions. For example, if you are talking about betting odds, you can see what everybody thinks about them and what the consensus happens to be at the time.

If you are aware that your audience has missed your Instagram Live, you do not have to worry. It will not be gone forever. Instead, you can actually post it to your Instagram Stories afterward. This means that users can view it for another 24 hours if they have missed it. So, you can still spread your message after your broadcast has ended.

Do not forget that customers actually prefer to view videos about a brand than reading information. Indeed, a lot of people have a short attention span; it has long been known that a visitor to a website will remain for less than ten seconds if the website does not appeal at first glance. This means that you have to work on ways to capture their attention.

Instagram Live can be a way to do this and it is worth trying out.

About the author 

Peter Hatch

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