But in 20th August the same year, a new Google algorithm update ‘Hummingbird’ tingled all the search results. After every 3 or 4 months, a new update reveals to filter search results. It is almost unbelievable that many popular sites lose approx 90%-100% of their traffic instantly just because of these algorithm changes. So, the question is how to do proper SEO to prevent algorithm updates of all time? When it is about blog posts, how should we optimize these? I am actually not a search engine expert but I will advise to go naturally. Here I will focus on the major areas of blog posts that should be naturally optimized to beat Google updates.
The Major 7 Areas Where Blog Posts Need to Be Improved For Better Ranking Preventing Google Algorithm Updates
The Google webspam team intends to finish up spam and black hat tricks from their search engine. So, it would be 100% safe to naturally do a blog posting. The algorithm changes are to aware all the optimizers that quality matters. So, these tactics should be applied to cut a good result still doing a little SEO:
1.Proper Keyword or Niche Selection:
To get ranking, first of all we have to concentrate on the keyword. Again the relevancy matters, the keyword has to be according to your site niche. Because Google avoids irrelevant contents as well. As an example, if you have a technology based blog, generally there would be news about tech, computer, internet, freeware etc. A technology site with news and updates of health, meditation seems really irrelevant. That is certainly going to be punished by Google. So, make sure you choose a proper niche for your blog post. And for getting relevant keyword suggestions, you could use the keyword research tools. The keyword competitiveness has to match your site authority and page rank. A high competitive keyword would work effectively on a blog with high page rank and domain authority. But if you choose a high competitive keyword for your new blog having less authority and page rank, I would say, it is such as waste of time.
2.Keyword Rich Content Title:
The best place to targeted keywords is content title. Here you should try to include your keywords with keeping the title click worthy. It should be attractive enough to force readers to click on it as well as keyword rich. So, this type of title will fulfill your two purposes. First purpose: It will be looked like a great content for readers not for search engines. Second purpose: For being keyword included, it will help you to rank for your specific keyword. And it will be helpful if we could place the keyword at the beginning of the title if possible.
Title is the crucial factor and the amount of traffic you get to your blog via search engines or social media is highly dependent on your Title of the post.Make sure its well optimized and cachy to draw users attention.The ideal number of characters in a title is 70-80.
3.Writing Quality Content:
It always seems as a proverb that ‘Content is King’. I also believe in it because high quality contents are earnestly welcomed by search engines and readers. Do you know that sometimes a great content without optimization could rank for competitive keywords? However, it depends on domain authority but it is really possible. That’s why we should be focused on the quality. If you could produce a content with both quality and optimization, it is sure to get ranking ASAP.
4.Meta Tags For Search Engines:
Meta tags are the elements that help the search engines to know what the content is. There are two important tags ‘Meta Title and Meta Description’. There is a third one name ‘Meta Keywords’, but this one is now avoided by all search engines. The first two are must but I think, providing more information than required is not a bad practice. So, if we provide all of these threes, it will be great. Please keep in mind the Meta Title should contain less than 60 characters and Meta Description should contain less than 160 characters. Because these are the Meta character limits whose support in almost all search engines. One important thing that we have to include our keywords both in Meta Title and Meta Description. There is no limit for Meta Keywords but it is effective to have only 2 or 3.
Meta Description for search is a must factor to rank well in search engines for targeted keywords.I would recommend you to use 200 characters for meta description.
5.Maintain The Safe Keyword Density:
It is a common fault where we always fall. Some people believe that using keywords again, again and again will boost his keyword ranking. But after Google updates, these types of work will be looked like keyword stuffing or keyword spamming. In a result, the site could get a penalty or decrease in his ranking. So, we must maintain a safe keyword density and it should be between 2%-3%. Instead of using a keyword many times, we can use synonyms which are called LSI keywords. These keywords will make the content delightful to read and however, it helps to rank for many keywords.
Images are one of the best SEO elements where we can safely place a keyword. In the image Alternative Tag or ALT Tag, we should include keywords and also maintaining a quality. That will make the image search engine optimized which would be a great advantage for SEO.
- Do check how to optimize Images properly.
7.Use of Heading Title Tags:
In SEO content, we can get the highest advantage from the heading tags like H1, H2, H3 etc. But, we should learn perfectly how to use it. Just divide your content into paragraphs and make titles with H1, H2, H3 etc. And don’t forget to include keywords in the heading. Because the search engines give the important most to the H1 and H2 heading title tags. So, the larger contents will be easy to read, the readers will be able to learn which part of the content provide which types of information. But make sure, you use only one H1 tag because there is a limit for having one H1 for one page. But you can use H2-H6 tags for multiple times. But for keeping quality, it is recommended to use the minimum number of heading tags.
Final Words About Writing SEO Blog Post:
A successful blogger always leads the natural quality of writing SEO blog post. So, my advice is, first think about quality and then do SEO. Because the content will be read by human readers. So, always care about your readers not about search engines. If your content could make your readers happy, it will be enough to impress the search engines. And that is the key to beat all Google updates.
About The Author:I’m Abrar Mohi Shafee who is the man behind the blog Blogging Spell. I am interested in Blogging, SEO and Web Designing. I mainly prefer to write how to guides on the blogging platforms. I am a tech geek who is mostly interested in sharing SEO Tips. I like to make my readers surprised with my quality tips and tricks.