December 2, 2022

Interesting TikTok Statistics That Marketers Should Know in 2022

TikTok, with its record-smashing in 2021, is becoming a solid platform for marketers and brands. TikTok is undoubtedly gaining popularity among GenZ and millennials in recent years. This emerging platform is entertaining and addictive for millions of people. Although it is the most popular platform, marketers may research how you can buy TikTok likes. Apart from cost, it depends purely on the quality of the videos. First of all, understand the importance of TikTok in the online market and use it effectively for your brand.

In this article, let us explore the statistics of TikTok so that it will be helpful to optimize your business content. Let’s get started!

General TikTok Demographics

TikTok Is The Most Downloaded And Most Used App

TikTok beats the Instagram download stats ahead of 100 million downloads. The report says that TikTok has downloaded 693 million times in 2019 and 850 million times in 2020. In 2022, it is expected to reach 1 to 1.5 billion downloads in the play store and app store. In the most used app, it ranks 6th place behind Facebook, Whatsapp, Instagram, and WeChat. 

TikTok has been installed on devices 3 billion times worldwide. It will be the second most downloaded app on iPhones in 2021. By using PayMeToo, you can strengthen your reach in the competitive TikTok landscape. According to sensor tower, TikTok is the first non-gaming app to break the record of billion downloads worldwide. It streaked as the top-grossing app in terms of consumer spending in 2021. 

TikTok Has 1 Billion Currently Active Users

TikTok reached a milestone of 1 billion active users worldwide in January 2022. There has been a drastic increase of 45% growth over the last year, higher than the MAU’s previously reported figure. According to sensor tower, TikTok is the first non-gaming app to break the record of billion downloads worldwide.

TikTok’s Presence In 150+ Countries And 75 Languages

According to April 2022, TikTok is currently available in 154 countries. Among those countries, it tops within ten numbers in 124 countries. It is undoubtedly an international app providing 75 languages. Users can change the language anytime they want. Although there are multiple controversies regarding the number of languages it shows in settings on the app, it is unarguably an international app with varied language choices. 

TikTok User Statistics

According to the TikTok report 2022, 60% are female users, and 40% are male TikTok users globally. The U.S. alone holds 80 million users of TikTok globally. It denotes that 90% of users open the platform daily multiple times to watch videos. Most of the users of TikTok are between the age group of 18-25, called GenZ and millennials. In 2022, it is expected that the U.S. GenZ population of 41.4 million will use TikTok. 

TikTok Engagement Statistics

According to a social media benchmark study, TikTok is the most engaging platform, with over 5.96% average engagement rate in 2022, way more significant than other social networks. In addition, a recent report has confirmed that people in U.S. and U.K. watch 24 hours of TikTok content each month, which surpasses the youtube watch record. 

As per stats, kids watch TikTok videos for 75 minutes daily. On average TikTok user spends 52 minutes per day on the TikTok platform. Nearly 167 million videos are viewed on TikTok every single minute. Moreover, 60% of users of TikTok visit the app to watch funny videos, and 30% of GenZ users are actively searching for TikTok product research.

Another aspect is that TikTok user profiles with more than 1 lakh followers have the highest engagement rates of 5.30%. Similarly, the most engaged industry driving the traffic is FMCG and entertainment. Again, entertainment hashtag views, with 535 billion, tops the list, following dance with 181 billion and pranks with 79 billion. 

TikTok Financial Statistics

TikTok advertisement revenue in 2022 is expected to surpass Twitter and Snapchat and is likely to triple to $11 billion. According to the influencer marketing hub, approximately 80% of revenue comes from the origin country, china. TikTok, on average, pays the influencers $500 and typically creates a $ 1 billion creator fund. In addition, TikTok pays money directly to creators to further lay a firm foundation with TikTok users. Some of the top-paid stars are Charlie D’Amelio, Dixie D’ Amelio, Addison Rae, and Bella Porch. 

TikTok Video Statistics

The most successful account belongs to Charle D’Amelio, with 136.6 million followers. Following her, Douyin has 72 million followers. Studies show that videos with product messages within 3 seconds have the highest clickthrough rate than other videos. In addition, vertical TikTok videos have a 25 % higher watch-through rate.

Wrapping Up

By keeping the above statistics insights, create an effective TikTok strategy for your brand. Having the TikTok statistics in mind, create your account to know who to target and how you should proceed further with TikTok. The takeaways are that you should keep updated with the statistics for better progressive results in TikTok. So, acquire knowledge of TikTok statistics and rock in the TikTok world!

About the author 

Kyrie Mattos

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