November 12, 2021

LinkedIn Marketing Tips for Small Business Owners

As one of the best social media platforms for business professionals, LinkedIn is a great place for aspiring entrepreneurs to market themselves. So aside from knowing the importance of blocking people on Linkedin, you should learn how to use this platform to build and promote your brand. In case you don’t know where to start, try the following tips.

Establish Your Authority on Your Industry

As a business owner, you need to be seen by your clients as knowledgeable, likable, and trustworthy. To accomplish that, you need to establish your authority in your industry. And the best way to do this is by creating or sharing content that will spark your target audience’s interest.

Make sure the curated content looks professional, and provide simple, doable tips and solutions to problems your clients normally face. At the same time, you should insert some of your opinions and thoughts on the article’s main subject matter.

By giving people relevant, useful information, you’ll position yourself as a trustworthy authority in your industry. This will encourage your would-be clients to think of you whenever they look for a product or service similar to yours.

Find New Clients and Connections

With over 766 million people using LinkedIn, the social network is a great place to hire or get hired. However, aspiring entrepreneurs can also take advantage of this fact to find and connect with potential clients.

Start by creating a profile of your ideal client, listing down as many details as you can. Once you’ve made the persona of your dream client, you can proceed with searching for them on LinkedIn. At the same time, you should regularly check the “People Also Viewed” section. It’s a good place to find new promising leads. And once you’ve established a connection with someone on Linkedin, stay in touch with them on a regular basis.

When doing these actionable steps, always remember to do so with a spirit of helpfulness. That means focusing on building client relationships instead of making sales. Rest assured, your efforts will bear fruit in the end.

Keep an Eye on Your Competition

You’re not the only entrepreneur using LinkedIn to promote their brand. More likely than not, your business will face serious competition within the social network. To go toe-to-toe with them, you need the right tools, skills, and information. So keep tabs on them as regularly as you can.

Start by listing five to ten small and medium-scale competitors. Review their LinkedIn pages as thoroughly as you can, focusing on their posted content, their favorite topics, and their target audience. Then try to identify the strategies they use to maintain their reputation and following, and see if you can replicate it for your business.

Now while you’re at it, keep in mind that you shouldn’t copy your competitor’s strategy step by step. There’s no one-size-fits-all game plan for businesses, after all. Instead, you should use their strategy as an inspiration to create your own.

Keep Your Profile Picture and Banner Updated

At LinkedIn, your profile picture and banner basically serve as the face of your business and brand. Think of it like your superhero landing. Since it’s the first thing people see when viewing your page, it can leave a lasting impression on them moving forward. So best make sure your images and banners have high quality, look professional, and are constantly updated.

Smiling in your photos is a great way to make a good impression on social media. So if you want to post images of you and your team on your business’ LinkedIn page, then better show a bit of tooth. But if you want to upload your company’s name and logo, have it checked by a professional photographer or a web designer first. That way, you can be better sure that it has sound quality and resolution.

According to LinkedIn, business pages with up-to-date and high-quality images and banners enjoy six times more organic visitors than those that don’t. So try to update your page’s photos ASAP.

Use the Right Keywords

In case you’re unfamiliar with it, keywords help search engines like Google locate, crawl, and index your pages. The better you utilize these sets of words or phrases, the better your online presence will be. By employing relevant and high-quality keywords on your business’ profile, you’ll be able to optimize it in LinkedIn’s own internal search engine as well.

Find keywords your potential clients often use, especially those with high search volumes. You can rely on Google’s Keyword Planner to do this. Then add these keywords to your page by inserting them strategically in your content.

This process will take time before it bears fruit. But gradually, it will help you attract new people to your brand.

Final Thoughts

LinkedIn is a great place for your business to recruit fresh talent, find new clients, and build your brand’s reputation. By leveraging the tips above, you can accomplish that and more.

About the author 

Peter Hatch

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