Kua whakaritea e ā mātou tohunga hokohoko mamati ngā mano tini o ngā kaupapa hokohoko mamati angitu mō ngā pakihi e hiahia ana ki te whakapiki i ngā arahi, ngā waeatanga, ngā tauwhitinga, me ngā haerenga paetukutuku whai tohu. Ka pērā anō hoki rātou māu. Tonoa he tono rautaki kore utu, ā, tikina he mahere kēmu hei whakaputa moni whiwhi rangatira.
Mā te whakakotahi i tā mātou tūāpapa hangarau me tā mātou tīma hokohoko ipurangi tohunga ka hoatu he painga kore taurite ki a koe i runga ake i ō hoa whakataetae. Hei kaiārahi i roto i te SEO, PPC, pāpori, mākete, me ngā ratonga hoahoa tukutuku, e whakahīhī ana tā mātou tari hokohoko mamati ki te akiaki i ngā manuhiri whai tohu, te huri i ngā manuhiri, me te whakamahi i ngā hangarau hou hei ine i te whai huatanga hei whakatutuki i ngā hua tūturu mō ā mātou kiritaki.
He aha tonu te hanga hononga?
He rite ki te 'pōti whakawhirinaki', i te tikanga matihiko noa iho. Kī tonu te ao ipurangi i ngā pae tukutuku me ngā hononga e whai ake nei. Heoi, kia rapua, kia whakarārangihia hoki, me tīmata koe ki te whakauru i te hanga hononga. E rua ngā take me mahi koe i tēnei. Tuatahi, kia teitei te tūnga o ngā miihini rapu. Tuarua, kia kitea, kia pāwhiritia hoki tō aroaro ipurangi e te hunga whakarongo e hiahiatia ana e koe. Ko aua 'pāwhiri' nui te mea nui - ā, kia whiwhi ai koe i aua mea, ka nui te rerekētanga o te whai rautaki hanga hononga.
Engari he aha rawa te rautaki hanga hononga? He whakaae ki te meka ehara te hanga hononga i te whakaaro poto noa iho; he mea me hanga e koe i roto i te wā, me te tangata. Kāore he rautaki whakatika tere, he rautaki poto rānei hei hanga hononga hono kounga teitei. He hanga uara pumau. Ā, ko te mea nui ko te whakatata atu ki tēnei me te manawanui, te ōrite, me te pono.
Nga taunakitanga mohio
Tukua mātou kia tātari i tō pae tukutuku, kia hoatu hoki he taunakitanga atamai hei āwhina i a koe ki te hanga hononga pakari ake.
Whakamahia ngā inenga katoa e mōhio ana koe mai i Ahrefs, Moz, Semrush, me ētahi atu, ā, tātarihia ngāwaritia ngā kāwai e tika ana mō ō kaupapa.
Tautoko tika tonu
Me āwhina, me pātai rānei? He pāwhiri noa iho, he waea mai rānei ā mātou Kaiwhakahaere Kiritaki mohio. Ahakoa e hiahia ana koe ki ngā whakautu, ki ngā aratohu rānei, kei a mātou tō tuara. Ka taea e mātou te waihanga i tētahi rautaki SEO katoa māu.
Ngā momo ratonga hanga hononga
He maha ngā huarahi hei whakamahi i ngā ratonga hanga hononga. He kaha, he whakamahinga pai hoki tō ia tikanga. Hei tāpiri, he rerekē ngā tumanakohanga mō te utu, te tauine, me ngā wā. Mā te mārama ki ēnei kōwhiringa ka āwhina i a koe ki te whiriwhiri i ngā mōkihi hanga hononga e tino pai ana mō ō whāinga.
Ngā ratonga whakapā atu ki ngā ētita me ngā ratonga whakapā atu ā-ringa
Ko te arotahi o tēnei huarahi ko te toro atu ki ngā pae e tika ana me te tuku i ō ihirangi. Ko tētahi o ngā tikanga tino pono nā te mea ka hanga hononga.
Tuatahi, ka tautuhia e koe ngā paetukutuku kounga teitei me te whakatauranga rohe pakari. Kātahi ka hono atu koe ki ngā ētita ka tuku i tētahi mea whai hua, pērā i ngā kaupapa motuhake e tukuna ana e rātou, tae atu ki ngā whakauru whakangahau. He rite ki te putanga matihiko o te patuki i ngā tatau, te ngana ki te tono ki ngā rangatira pakihi kia whakaatu i tētahi hua hou kei a koe i runga i ā rātou whata.
He mea tino pai te toro atu ki ngā ētita ina hiahia koe ki ngā ihirangi e tino pārekareka ana ki tō hunga whakarongo. Tērā pea ka roa ake i ngā ratonga aunoa, engari ka tukuna he hononga kounga teitei ake hei whakanui ake i tō mana. He tino pai te mahi a tēnei tikanga mō ngā ahumahi he nui ngā tono mōhiohio, pērā i te hauora, te pūtea, te hangarau, me te momo noho.
Ngā whakaurunga hononga me ngā whakatakotoranga horopaki
Ko ētahi ratonga hanga hononga e aro ana ki te whakarite i ngā whakatakotoranga i roto i ngā ihirangi o nāianei. I konei, kaua ki te waihanga tuhinga hou, ko te whāinga kia whakaurua ki roto i ngā ihirangi kua pai te mahi. Me maumahara ki ngā tikanga matatika ina whakatata atu koe ki tēnei kōwhiringa. Pērā anō hoki ki te kimi ihirangi e tika ana hei hono atu. Mā ngā whakaurunga hononga ka whakaratohia he hiranga me te horopaki nā te mea ka puta te hononga i tētahi wāhi tūturu.
He kōwhiringa tēnei e taea te whakawhanui, he ngāwari te utu, ā, he maha ngā wā ko tētahi o ngā huarahi tere ki te whakatupu i te tere. Mena kei te rapu koe i te whai huatanga me te kore e whakaiti i te kounga, he pai te hanga hononga horopaki.
Ngā whakatika motuhake me ngā whakatakotoranga motuhake ki te ahumahi
Tērā pea he ratonga hanga hononga e aro nui ana ki ngā whakatika motuhake i roto i ngā ahumahi e tino arotahi ana.
He otinga tino pai ēnei hei whiriwhiri inaianei mēnā:
- Kei te mahi koe i roto i te SaaS, te haereere, te mātauranga, te oranga tonutanga rānei
- Kia whai whakatika motuhake he hunga whakarongo motuhake e tika ana
- E rapu ana i te māramatanga nui ake
- He huarahi tere ki te kimi i tō hunga whakarongo
- Kei te rapu koe i te pumau me te kitea mō te wā roa
He mea āwhina anō hoki mēnā kei te hiahia koe kia kitea koe i ngā pae e tumanakohia ana e ngā kaiwhakamahi he ihirangi whai hua mai i ngā tohunga.
Ngā kaupapa whanaungatanga ā-iwi matihiko (PR)
E rua ngā mea nui e whakakotahihia ana e ngā hononga ā-iwi matihiko (PR) i tēnei ao matihiko, arā, ko te whakatairanga me ngā ratonga SEO. Engari ko te toro atu ki ngā wāhi iti, ka whakarewahia e koe ngā kaupapa hei kukume i te aro o te marea. Koinei te kaupapa o te PR matihiko.
Kei roto ko:
- pūrongo
- Surveys
- Nga taputapu tauwhitiwhiti
- Tohunga korero
Ina haere ngā kairīpoata ki te tiki i tō kōrero, ka kaha pea ngā hononga whakamuri. Ko te haumitanga wā te mea nui hei whakaaroaro, nā te mea ko te roanga o te wā e whakawhirinaki ana ki te whānuitanga o te kaupapa. Ka nui hoki te utu. He pai te ahua o ngā kaupapa hanga hononga ritenga mai i tētahi kamupene hanga hononga SEO – ā, he pono. Heoi, he nui te mahi e haere tahi mai ana me ēnei.
He maha ngā wā ka tukuna e te PR mamati he mana nui, he whakaaturanga waitohu kaha, me ngā painga SEO mō te wā roa. He mea tino pai mō ngā kamupene e hiahia ana ki te haumi ki ngā rawa auaha me te urunga atu ki ngā hononga e tika ana.