A Fresh Wave in the Digital Marketing Landscape
Digital agency NUOPTIMA was recently awarded the ‘Best Use of Search – B2B (SEO) (Small)’ at the 2022 UK Search Awards. Known for recognizing the best in the search industry, this platform celebrates noteworthy talent, skill, and achievements each year. In other words, winning this award indicates a company’s dedication to innovation and quality in SEO.
Hence, this accolade underscores NUOPTIMA’s successful SEO strategies, which achieved the highest return on investment (ROI) and amount of sales within a given budget, demonstrating their commitment to driving their clients’ business growth.
Furthermore, NUOPTIMA’s participation at the UK Search Awards was driven by clear goals: to attract a steady influx of new clients via organic, inbound traffic and to boost its brand recognition as an SEO agency. To achieve these goals, they set six-month targets, aiming to increase keyword ranking, raise monthly traffic, and generate substantial monthly revenue from inbound leads.
With a modest monthly budget and a dedicated team, NUOPTIMA targeted decision-makers in medium-sized businesses seeking to scale via SEO agency services. Their formulas were a mix of technical SEO, content marketing, and link building. Recognizing the high competition for general SEO keywords, the firm purposely focused on less saturated, sector-specific sub-niches, aiming to attract and convert these particular decision-makers into new clients.
To this end, NUOPTIMA’s winning campaign involved extensive keyword and competitor research, the creation of persuasive, SEO-enhanced content, and significant technical improvements to the NUOPTIMA website to improve speed and user experience. Backlinks, both secured through contributor posting and generated organically, also played a crucial role in NUOPTIMA’s strategy.
Despite the challenges inherent in the competitive digital marketing niche and the task of converting savvy decision-makers, NUOPTIMA exceeded all their key performance indicators (KPIs). Simply, their unmatched approach to acquiring customers led to significant contract value from SEO within six months.
The successful campaign, coupled with the ongoing escalation in traffic and revenue, shows NUOPTIMA’s ability to deliver great results for its clients, particularly in the B2B segment. Additionally, the award establishes the agency’s position in the digital marketing industry and validates the effectiveness of its SEO practices, combining technical skills with an in-depth understanding of niche markets.
Showcasing Success: NUOPTIMA’s Digital Marketing Triumphs
These three case studies showcase NUOPTIMA’s ability to deliver exceptional results across different digital marketing domains, from SEO and email marketing to Amazon listing optimization.
FUL’s Organic Traffic Boosted by 150% and Sales by 70%
FUL, a prominent eCommerce platform, was grappling with issues related to its organic search visibility. This was having a detrimental effect on the company’s overall business performance as they struggled to attract new customers, thereby impacting sales and overall growth.
NUOPTIMA adopted a comprehensive approach to address the issue, including conducting an exhaustive audit of FUL’s website to identify the areas that required improvement. Following the audit, NUOPTIMA worked on rearranging the website’s building and content to make it more search engine friendly.
Within the first seven months, FUL went from zero to 40,000 in traffic. Additionally, the keyword rankings improved significantly, with 30% of the targeted keywords ranking in the top 10 search results. This increased visibility led to a 70% surge in sales, a clear indication of the effectiveness of NUOPTIMA’s SEO plan.
Email Revenue Improved by 260% and Achieved a 4.5% SMS Conversion Rate for Yawns
Yawns, a health and wellbeing brand focusing on sleep supplements, partnered with NUOPTIMA to launch their brand in the ambitious supplement space. The primary challenge was to establish Yawns as a new brand in the highly competitive supplement industry.
NUOPTIMA devised a successful and scalable acquisition plan, implementing three different methods to capture potential customers at various stages of their shopping journey. These tactics included creating a two-step signup form with a 10% welcome discount, a product quiz, and an exit-intent pop-up.
They also implemented a series of email flows, including:
- Welcome Series
- Abandoned Browse, Cart, and Checkout
- Instant Upsell
- User-Generated Content
- Replenishment Product
These flows were not only aimed at capturing users’ attention but were also built to provide a seamless and enticing journey toward completing their purchase. The design incorporated elements of user-friendly navigation, persuasive messaging, and compelling calls to action, all of which were strategically placed to guide them toward a final purchase decision.
As a result of these steps, from its launch, Yawns saw a 260% increase in month-on-month email revenue, with a 4.5% SMS conversion rate. Hence, this case study demonstrates NUOPTIMA’s ability to create effective and scalable marketing plans that significantly raise revenue.
Amazon Development Strategy Boosted Supreme Nutrition’s Sales to $16k+/mo in Under 3 Months
Supreme Nutrition, a UK-based protein and supplement brand, approached NUOPTIMA to amend their Amazon UK product listings to establish their presence and increase sales. Prior to this, the brand had been focusing on a direct-to-consumer campaign, leveraging social and influencer marketing channels.
Nuoptima designed an in-depth strategy where the primary goal was to create an acquisition plan that would capture potential customers at various stages of their shopping journey. This would also ensure that Supreme Nutrition’s products were easily discoverable and appealing. The approach included listing products, SEO optimization, launching products, PPC management, and handling Amazon Seller Support administration.
In under three months, Supreme Nutrition was selling products worth over $16,000 per month. They had more than five SKUs listed and were operating in one geography, demonstrating the impact of a well-executed Amazon optimization action plan on a company’s bottom line.
The Team Behind NUOPTIMA
NUOPTIMA’s success is due to its team of professionals whose collective skills and dedication have contributed to the agency’s expansion and success in digital marketing.
Alexej Pikovsky – CEO and Founder
Alexej Pikovsy, the CEO and founder, possesses a ten-year tenure in venture capital, private equity, and investment banking and has been instrumental in leading and expanding several brands. His academic credentials include an MSc from Imperial College London, and he is a recognized fellow of the German Academic Scholarship Foundation.
Leveraging his vast experience and expertise, NUOPTIMA prides itself on achieving a seven-figure run rate and substantial profit margins. Plus, he has played a significant role in aiding the agency to effectively grow a variety of brands spanning multiple industries, including Fintech and Amazon. Alexej’s experience has taught him that opportunities are abundant for those who approach new industries with a mindset to excel.
Aman Ghataura – Head of Growth
Aman Ghataura, the Head of Growth, has been a key figure at NUOPTIMA since its inception, boasting an impressive track record of working with over 30 different clients and testing more than 25 growth channels. His prior experience includes roles in a fintech business and investment banking at JP Morgan, and he holds an MSci in Physics from Imperial College London.
Aman’s approach is strategic and targeted; he partners with established B2B service companies to enhance their revenue. He is known for his precision and ability to make a significant impact on businesses, building forecasts and identifying the most effective channels. His B2B track record is noteworthy, with achievements such as spending over three million dollars in paid ads, generating over 1000 qualified sales calls, and executing more than 20 SEO campaigns that have driven millions in site visitors and revenue.
Viktor Bartak – Head of SEO
Viktor Bartak, the Head of SEO, possesses a wealth of experience and a strong understanding of SEO strategies. With a background in Nuclear Physics, Viktor has spent the last 15 years dedicated to mastering SEO. He has worked with over 300 businesses across a wide range of industries, including cybersecurity, Saas, social media, fintech, eCommerce, and tourism.
Viktor’s approach to SEO has evolved with the changing landscape of Google’s algorithm. He believes in the power of quality content and the importance of servicing search intent through curated keyword clusters. His technical SEO skills are top-notch, and he prides himself on delivering world-class SEO experience, effective content planning, and high-quality content writing.
NUOPTIMA’s Vision for the Future
NUOPTIMA plans to continue using its successful SEO techniques to support business advancement for its clients. They are committed to finding new niches within the digital marketing sector. With its effective SEO strategy and dedicated team, NUOPTIMA is poised for future success.
NUOPTIMA’s win at the UK Search Awards is a significant milestone highlighting their dedication to SEO quality and novelty. As they continue to push the boundaries of digital marketing, NUOPTIMA is well-placed for continued success. Their effective SEO practices and commitment to supporting their clients’ business evolution position them as key players in the digital marketing field.
About NUOPTIMA
NUOPTIMA is an SEO-specialised digital growth agency. Founded in 2020, the company initially launched a marketplace in the highly competitive CBD space. Within 12 months, it became Europe’s largest CBD platform solely through SEO. This success led to brands approaching NUOPTIMA for help with their SEO, resulting in the company expanding its services.
Today, NUOPTIMA works with global entities, offering a wide range of services, from SEO, Google Ads, and backlink building to eCommerce email marketing, lead generation, and web design and branding. Its expert team is committed to enhancing businesses’ online visibility, driving traffic to their websites, and boosting sales.
For more information, visit the NUOPTIMA website.
