Dziko lazamalonda la digito likuyenda mwachangu komanso likusintha mosalekeza. Ngati mukufuna kuchita bwino m'dziko lino ndikukulitsa luso lanu, muyenera kukhala odziwa kusintha kwa malonda a digito.
SEO yakhala gawo lofunikira pakutsatsa kwa digito kwakanthawi tsopano. Kukhathamiritsa kwa injini zosakira kumalola otsatsa digito ndi mabizinesi amitundu yonse kuti azilumikizana bwino ndi injini zosaka. Izi, nazonso, zimathandizira kuchuluka kwa anthu pawebusayiti komanso kuwonekera.
Ngakhale kuyika kwa schema sikudziwika kwa eni ake ambiri monga kafukufuku wamawu osakira kapena kupanga zinthu, ndi gawo lofunikira pa SEO. Zotsatira zake, ndikofunikira kuti mudziwe momwe mungagwiritsire ntchito schema markup kuti mupindule. Mukagwiritsidwa ntchito moyenera, mtundu wanu umatha kuwona masinthidwe okwera kwambiri, mitengo yodulira bwino, komanso kupezeka kwabwino pa intaneti kwa mtundu wanu.
Ngati simukudziwa kale ma ins and outs of schema markups, ndi nthawi yosintha kumvetsetsa kwanu. Ndi njira yolunjika, mutha kupindulitsa mtundu wanu ndikuwongolera kupezeka kwanu pa intaneti pakapita nthawi.
Schema Markup: Zoyambira
Ngakhale tachokera patali paukadaulo wa injini zosaka, luntha lochita kupanga, komanso kuphunzira pamakina, ndikofunikira kukumbukira kuti makina osakira ali kutali ndi anthu. Ngakhale kuti tikhoza kumasulira chinenero mosavuta, makina osakira alibe luso lotanthauzira mofanana. M'malo mwake, ayenera kudalira kokha deta ndi coding kuti mufanane ndi mafunso osaka ndi zotsatira.
Schema markup ndi mbali ya code iyi yomwe imakweza zotsatira za ogwiritsa ntchito. Pogwiritsa ntchito mawu a semantic ndi microdata, schema markup imamasulira zomwe zili patsamba lanu kukhala ma aligorivimu a injini zosakira komanso ukadaulo wamakompyuta ungamvetse. M'malo mongofanizira mawu osakira ngati njira zina za SEO, ma schema markups amapatsa injini zosakira mphamvu zomasulira zomwe akhala akusowa. Izi zimabweretsa zotsatira zabwinoko komanso zolondola kwa ogwiritsa ntchito. Zotsatira zake zikakhala zolondola, ogwiritsa ntchito amatha kupanga zosintha zomwe mukufuna chifukwa ndizomwe akhala akuyang'ana.
Momwe Schema Markup Imagwirira Ntchito
Monga tafotokozera mwachidule, makina osakira sangathe kutanthauzira zomwe mukuyang'ana okha. Kulephera kulumikizana pafupipafupi ndi makina osakira kumafuna kuti ogwiritsa ntchito asinthe njira zawo zosakira. Ogwiritsa ntchito ambiri amayesa kukonzanso mawu osakira, koma izi zitha kukhala zotopetsa komanso zopanda phindu. Ndondomekoyi nthawi zambiri imatha ndi kukhumudwa ndi zolakwika, ndipo ogwiritsa ntchito sangapeze zomwe akufunikira kuti apeze mtundu wanu.
Mwachitsanzo, tinene kuti wosuta anafufuza njira ya Mkate wa Mbalame. Inde, akufuna kuti webusaitiyi ipeze zambiri zokhudza kupanga mkate wotchedwa Birdseed Bread womwe umapangidwira anthu. Komabe, m'malo mokoka zomwe wogwiritsa ntchitoyo akufunadi, injini yofufuzira ikhoza kudzaza zotsatsa za mbewu za mbalame, nkhani za mitundu ya mbalame za mbalame zosiyanasiyana, zambiri za mbalame za kudera linalake, ndipo mwina chotsatira chimodzi kapena ziwiri zokhala ndi maphikidwe a mkate. Izi zimachitika injini yosakira ikakoka zotsatira kutengera mawu pawokha osati zomwe angatanthauze palimodzi.
Schema markup imakhala ngati womasulira matanthauzo a injini yosakira kapena ngati autilaini kuti muyike zotsatira zanu bwino. Ndizofanana ndi momwe zobzala m'nyumba zimagawika m'magulu ndi magulu, zomwe zimalola eni ake kumvetsetsa momwe angawasamalire. Mwamwayi, mukakhala ndi schema markup patsamba lanu, iyenera kugwiritsidwa ntchito pamainjini onse akuluakulu osakira. Izi zikutanthauza kuti Google, Yahoo, Bing, ndi ena onse amatha kumvetsetsa zomwe zili patsamba lanu.
Yang'anani pa Wofufuza
Ngakhale kuyika kwa schema kumatha kuwoneka ngati phindu pamainjini osakira ndi mtundu, phindu lalikulu limapangidwira wogwiritsa ntchito. Kupatula apo, ndizokhumudwitsa kumva kuti simungathe kupeza zomwe mukuyang'ana pa intaneti, makamaka ngati payenera kukhala chidziwitso chapadziko lonse lapansi.
Komabe, ndikofunikira kuzindikira kulumikizana pakati pa mabizinesi ndi makasitomala okhudzana ndi ma schema markups ndi momwe angakupindulireni. Ogwiritsa ntchito akapeza zomwe akufuna, amatha kusintha. Ngati akusintha patsamba labizinesi yanu, mumapindulanso.
Anthu ambiri amatcha schema markups ngati "khadi labizinesi la digito." Izi ndichifukwa choti injini yosakira imadziwa ndikumvetsetsa wofufuzayo mokwanira kuti awapatse chidziwitso chachindunji chabizinesi. Nthawi zambiri imawonetsa zidziwitso zazikulu monga ntchito yabizinesi, komwe ili, kuchuluka kwamitengo, ndi zomwe angapereke kwa wofufuzayo. Uwu ndi mzere wachindunji kwambiri kuchokera kubizinesi yanu kupita kwa omwe mungafune kukhala makasitomala, womwe umakhudza kwambiri anthu otembenuka kuposa makadi abizinesi achikhalidwe.
Kodi Zomwe Zimapindula ndi Schema ndi Chiyani?
Zolemba zamtundu uliwonse zitha kupindula ndi ma schema markups. Chinsinsi ndikungosankha zolondola zamtundu wazinthu zomwe mukuyesera kupititsa patsogolo. Malingana ngati mugawa bwino zomwe zili pa injini yosakira, muyenera kugwiritsa ntchito schema markup kuti mulimbikitse chilichonse chomwe mumayika pa intaneti. Izi zikuphatikizapo:
- Masamba opanga
- Mabulogu ndi zolemba
- Makanema ndi makanema ojambula
- Zochitika ndi kalendala zinthu
- Zambiri zamsika za Niche
- Zosintha ndi zosintha
- Ndemanga ndi maumboni
Ma schema markups amagwira ntchito m'mafakitale onse ndi mitundu yazinthu. Malingana ngati mukugwiritsa ntchito ma schema markups patsamba lililonse lomwe mumalimbikitsa, muyenera kuwona kukwera pakuchitapo kanthu ndi kutembenuka.
Kodi Schema Markups Amandithandiza Bwanji?
Zachidziwikire, kumvetsetsa momwe njira yotsatsira digito imagwirira ntchito sizitanthauza kuti mutha kudziwa momwe ingakuthandizireni. Zikafika paukadaulo komanso kutsatsa kwa digito, zitha kukhala zovuta kusiyanitsa pakati pa kupita patsogolo kwaukadaulo chifukwa chakupita patsogolo komanso zotsatira zowoneka bwino za kampani yanu. Kwa akatswiri ambiri azamalonda ndi eni mabizinesi chimodzimodzi, ndikofunikira kudziwa chifukwa chake mukugwiritsa ntchito njira - makamaka ngati mukufuna kuvomerezedwa ndi bajeti kuti musinthe.
Nazi njira zina zazikulu zomwe schema markup ingakuthandizireni:
Pezani Malo Okulirapo Otsatsa
Ngati mukuyang'ana kuti mukhale ndi chidwi chochulukirapo ndi ogwiritsa ntchito, kutsatira zotsatira zachikhalidwe za SERP kapena kuyang'ana zotsatira zomwe zawonetsedwa sinthawi zonse. Zimatenga nthawi yayitali kusewera masewera a SEO, ndipo masamba ambiri samafika pazotsatira zingapo zapamwamba. Mukakhala ndi schema markups yoyenera mu HTML yanu, mutha kutenga malo okulirapo patsamba lazotsatira. Injini yofufuzira iwonetsa zidziwitso zoyenera, ndikukhulupirira kuti zapeza zomwe wofufuza akufuna. Malo owonjezerawa amakopa chidwi cha ogwiritsa ntchito ndikupangitsa kuti azidina patsamba lanu.
Limbikitsani Kudina-Kudzera Mitengo
Mitengo ya Click-through, kapena CTRs, imafotokoza kuchuluka kwa nthawi zomwe munthu amatsatsa malonda poyerekeza ndi kuchuluka kwa anthu omwe adaziwona. Izi zikufanana ndi kanema wa YouTube; mukhoza kuona anthu angati amene anaonera vidiyoyi, komanso chiwerengero cha anthu amene anaikonda. Momwemo, mukufuna kuti aliyense amene akuwona malonda anu azichita nawo chifukwa zikutanthauza kuti ikugwira ntchito.
Makapu a schema amakupatsani mwayi wopeza zambiri dinani-kudutsa pakuwona. Ndi malo okulirapo komanso zambiri zofotokozera, mitengo yodulira nthawi zambiri imakhala yabwino.
Onetsani Mabizinesi Akumaloko
Mabizinesi ang'onoang'ono am'deralo sakhala ndi nthawi yosavuta kupikisana ndi makampani akuluakulu pa intaneti. Izi ndichifukwa choti alibe kupezeka kwapaintaneti kulikonse komanso mwayi wofikira wogula womwe umasangalatsidwa ndi makampani ngati Amazon ndi Target. Zizindikiro za schema zimatha kupereka mabizinesi akomweko mwendo mmwamba powonetsa bwino maola otsegulira, adilesi, zambiri zolumikizirana, ndi ntchito zoperekedwa. Izi zimapatsa ogwiritsa ntchito njira yabwino yowonera kuti bizinesi yaying'ono, yakumaloko ikhoza kukwaniritsa zosowa zawo.
Limbikitsani Kuwoneka ndi Omvera Anu
Makina osakira akamvetsetsa zomwe tsamba lanu likunena, limawonetsa kwa anthu oyenera. Izi zikutanthauza kuti chidziwitso cha mtundu chidzachulukirachulukira, popeza injini yosakira imayang'ana anthu ambiri omwe akufunafuna zomwe mukuyenera kupereka. Komabe, zikutanthauzanso kuti imatha kuyang'ananso omvera anu. Mukasiyanitsa mtundu wanu kudzera mu chidziwitso cha schema, mupeza omvera ambiri. Ndi tsatanetsatane, mutha kuyang'ananso omwe mukufuna kukopa. Mumapeza zabwino kwambiri padziko lonse lapansi pano, ndikubweza ndalama zambiri kuposa njira zina zambiri za SEO.
Mitundu ya Schemas
Kusankha ma schema markups ndi gawo loyamba lofunikira, koma muyenera kuyang'ananso malingaliro oyenera pazomwe mukuyesera kukwaniritsa ndi zomwe zili patsamba lanu. Izi zitha kuwoneka ngati zopanda tanthauzo, chifukwa chake taphatikiza zina mwazinthu zomwe mabizinesi amazigwiritsa ntchito akamagwiritsa ntchito njirayi. Komabe, kumbukirani kuti pali mazana a schemas omwe mungasankhe.
Sitelink Schema Markup
Sitelink ili pafupi kutenga malo pa SERPs. Gulu la schema ili limayang'ana kwambiri kutengera chidziwitso kwa wogwiritsa ntchito mwachangu komanso moyenera, ndipo limachita izi popereka zotsatira gawo lalikulu loti mugwiritse ntchito. Mutha kutembenuka motere, ndipo mudzakulitsa chidziwitso chamtundu nthawi yomweyo.
Sitelink schema markup imabweretsanso ogwiritsa ntchito masamba osinthika kwambiri m'malo mwa tsamba loyambira. Ngati wogwiritsa ntchito akufuna kugula chinthu, sitelink schema ipangitsa tsamba lazogulitsa kukhala lodziwika, kotero kuti sayenera kudutsa masamba otsetsereka kuti apeze zomwe akufuna. Izi zitha kuchepetsa mitengo yanu yodumphira ndikuwonjezera matembenuzidwe anu.
Product Schema Markup
Kwa mabizinesi a eCommerce, zizindikiro za schema product ndi zofunika kwambiri. Ma schemas awa amapatsa ogwiritsa ntchito chidziwitso chofunikira chazinthu monga tag yamtengo, kuchotsera, ndemanga, zithunzi, ndi zina zambiri mosavuta komanso momveka bwino. Mukapatsidwa mwayi wosankha chinthu chomwe chidziwitso chake chikuwonekera bwino kapena kupita kutsamba linanso lachinthu chofananira, anthu ambiri amasankha zakale. Izi zikutanthauza kutembenuka kwapamwamba kwa inu.
Onaninso Schema Markup
Onaninso ma schema ndi njira yabwino yopangira chidaliro ndi makasitomala atsopano. Ndikosavuta kuti kasitomala watsopano agule chinthu, agwiritse ntchito ntchito, kapena atenge mwayi ndi kampani yanu ngati akudziwa kuti anthu ena adakumana ndi zokumana nazo zabwino. Ndemanga ndi maumboni osapezeka mosavuta, chikhulupiriro chimangotsika.
Unikaninso ziganizo zikuwonetsa zotuluka kuchokera ku ndemanga ndi mavoti kuchokera kuzinthu kapena ntchito zanu. M'malo moyesa kudalirika kwa kampani yanu, makasitomala omwe angakhale nawo amatha kuona nthawi yomweyo kuti ndinu ovomerezeka komanso othandiza.
Bungwe la Schema Markup
Zolinga za bungwe ndi njira yabwino yokhazikitsira mgwirizano wamtundu, kasamalidwe ka mbiri, ndi kuzindikira. Ma schemas awa amatenga zidziwitso zanu zonse zazikulu zabizinesi ndikuzisonkhanitsa m'mbali mwa tsamba lazotsatira za injini zosakira. Izi zikachitika mosalekeza, ogwiritsa ntchito ayamba kugwirizanitsa mtundu wanu ndi zomwe akufuna. Pambuyo pa kubwereza kokwanira, angayambe kupita mwachindunji patsamba lanu pamene mukufuna chinachake m'malo mogwiritsa ntchito injini yosaka. Ngakhale izi sizingakhale zotsatira zomaliza, mumapanga mgwirizano wamphamvu pakati pa mtundu wanu ndi zomwe mukufuna kufufuza.
Breadcrumbs Schema Markup
Zolemba za breadcrumbs ndizogwirizana kwambiri ndi mapangidwe omwe amayang'ana pa zomwe ogwiritsa ntchito (UX). Ma schema awa akuwonetsa injini yosakira momwe tsamba lanu limayankhulirana komanso momwe tsamba limodzi limagwirizanirana ndi lina. Izi zimathandiza makina osakira kuwongolera wogwiritsa ntchito pamalo oyenera, m'malo mongowasiya patsamba lanu loyamba. Ponseponse, ma schema awa amapangitsa kuti ogwiritsa ntchito azikhala osavuta komanso amachepetsa kuchuluka kwa zotumphukira.
Kwenikweni, ndikofunikira kuti chidziwitso choyenera chipezeke kwa ogwiritsa ntchito. Breadcrumbs schemas zimapangitsa kuti injini ikhale yosavuta kutsogolera ogwiritsa ntchito moyenera. Izi zimapangitsa tsamba lanu kukhala losavuta kugwiritsa ntchito ndikuchepetsa kukhumudwa komwe nthawi zambiri kumabweretsa kubweza.
Yambitsani Schema Markup Lero
Kutsatsa kwa digito kumasintha mwachangu kwambiri, ndipo sikunakhale kofunikira kwambiri kupitilirabe. Ma schema markups ndi njira yabwino kwambiri yosinthira kupezeka kwanu pa intaneti, kukulitsa chidziwitso chamtundu ndikusintha, ndikupanga dzina lamtundu wanu lomwe limawoneka komanso lokopa anthu omwe mukufuna. Popanda zida izi, tsamba lanu likhoza kukhala lachikale pamsika wa digito womwe ukusintha nthawi zonse.
Musalakwitse, ngakhale ma schema markups amapangitsa kugwiritsa ntchito intaneti kukhala kosavuta kwa wogwiritsa ntchito, sizosavuta kukhazikitsa ziwembu zomwe tafotokozazi. Tsoka ilo, eni mabizinesi ambiri amasokoneza kumvetsetsa kwathunthu ndi kuthekera kwa DIY. Izi nthawi zambiri zimabweretsa maola otayika popanda kukhudza kwambiri mzere wanu wapansi. Pazifukwa izi, ndikwabwino kufikira kampani yotsatsa digito kuti ikuchitireni ntchitoyi. Sikuti kutsatsa kwanu kudzakhala kothandiza komanso kukupatsani ROI yabwinoko, komanso mutha kukhala otsimikiza kuti mukugwiritsa ntchito mphamvu zama schema markups.
Wolemba Bio:
Dan Hamilton ndi Director of Content ku Zero Gravity Marketing (ZGM), kampani yotsatsa digito ku Madison, CT. ZGM imadziwika popanga njira zotsatsira komanso imagwira ntchito pa Pay-Per-Click, SEO, kutsatsa kwazinthu, media media, chitukuko, kapangidwe, ndi ntchito za eCommerce.
