January 27, 2015

How to Optimize your Website Landing Page for Better Conversions

Every web business need good conversions for an exponential growth. The conversion can be in various forms, it can either be clicks on ads, clicks on affiliate link, email opt-in or product purchase. No matter what kind of revenue model you implement, you will eventually fail if you are not getting good conversions on your website.

Some Quick Tweaks that can Improve your Conversion Rate:

1. Reduce the web page loading time

If your website takes more than 5 seconds to load then you have to work on it very seriously. If your web page takes more time to load it will result in bounce. If your visitors are leaving your webpage without reading your content then there is no use in you spending time on marketing your content.

For reducing the loading time I would suggest you to cut down all the scripts that are taking more loading time. Especially the social sharing buttons. You can use the technique of asynchronous loading social sharing buttons to cut down the loading time to a greater extent. And if you are using wordpress then you have many plugins and tools that helps you in tweaking your blog right away. One quick tip is to start using Cloudflare + w3 Total cache to boost your wordpress blog right away.

2. Push more content above the fold:


The content that loads first right after you open a webpage in your browser is called above the fold. Above the fold must have more content. Google also released an algorithm that penalizes the sites that have more ads above the fold. Above the fold content must load faster and it should have the key points to make the visitors stay on your webpage for a longer time and scroll down to read more.

3. Length of the Landing Page Matters

I am not saying here to have a very lengthy webpage. It depends on what you are promoting. If you are promoting some video through your webpage then its recommended to have short content. Or else if you are selling some product on your webpage then its recommended to have a lengthy webpage with more details and testimonials because people don’t easily buy something only without proper research.

4. Call to Action Buttons

You must place call to action buttons at proper places. Also the colour of call to action buttons also make a lot of difference. Red buttons performs best for some and green performs best for some other. You just have to go through a split testing and find out what works best for you.

Some Examples of highly converting Landing Pages:

1. Tech Crunch

TechCrunch recently redesigned their website for better conversion. Previously it used to be different for desktop and mobile users. After the recent shift in the number of users who are browsing from mobile they decided to go for a responsive design.

2. Dropbox

Dropbox is yet another highly converting landing page I have come through. Its simple classy and straight to the point. Being fancy is good but not at the cost of your conversions.

3. Coupon Machine

This website is built on wordpress and customized well to convert well for the visitors they are getting. The revenue model of this website is through affiliate marketing. This is one of the largest coupons portal using which you can shop online at a higher discounts. The design is elegant and simple. You can find the coupons of all the largest online shopping stores in India on the homepage itself.

4. Paytm

This is one of the largest online recharge store which is also offering online shopping these days. The business model is very unique by offering huge discounts. It’s a platform that has many things included in it like online recharge, payment processing gateway and online shopping with a great conversion rate.

5. Flipkart

Must say that flipkart is a revolution in Ecommerce industry in India. Their conversion rate is too high with a lot of offers and easy payment checkout gateway. It’s very easy to checkout with different modes of payment on Flipkart.

6. Purehcgdietdrops.com

This website receives very low traffic but conversion is 30%. Though this website has poor design, its converting very well. Recently i had Interview with Shannon, (site owner) She said ” We feel happy that every 1 out of 4 visitors becomes our customer. I can proudly say, Site design doesn’t matter to us. Only thing which matters is content.

I guess you have got a good idea on how to improve the conversions of your landing pages from the above listed websites. Let me know how you are optimizing your conversion rate on your website/blog landing pages.


About the author 

Imran Uddin

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