July 14, 2023

Re-engage and Recover: Using Magento 2 Web Push Notifications to Reduce Cart Abandonment

Cart abandonment is a common challenge faced by e-commerce businesses, leading to lost sales and missed opportunities. However, with the power of Magento 2 Web Push Notifications, you can re-engage and recover those abandoned carts effectively. In this blog post, we will explore how Magento 2 Web Push Notifications can help reduce cart abandonment rates and boost conversions. We will discuss the benefits of using web push notifications, provide practical tips for implementing cart recovery campaigns in Magento 2, and share real-life examples of businesses that have successfully utilized this strategy.

Understanding Cart Abandonment and its Impact:

Cart abandonment occurs when a potential customer adds items to their shopping cart but fails to complete the purchase. This phenomenon is prevalent in the e-commerce industry and can significantly impact a business’s bottom line. According to industry research, the average cart abandonment rate is around 70%. However, with effective strategies such as web push notifications, businesses can proactively engage with these customers and recover lost sales. Web push notifications are instant messages delivered directly to users’ devices, even when they are not actively browsing the website. This makes them an ideal tool for cart recovery campaigns, as they allow businesses to reach out to customers and remind them of their abandoned carts, enticing them to complete the purchase.

Implementing Cart Recovery Campaigns with Magento 2 Web Push Notifications:

Magento 2, a leading e-commerce platform, offers seamless integration with web push notification services, allowing businesses to implement cart recovery campaigns effortlessly. Here are practical steps to follow:

Choose a reliable web push notification service: Select a web push notification service provider that integrates well with Magento 2. Look for features such as automation, segmentation, and personalized messaging options.

Capture and store cart abandonment data: Ensure that your Magento 2 store captures and stores cart abandonment data effectively. This includes information such as the customer’s email address, items in the abandoned cart, and the timestamp of abandonment.

Segment your cart abandonment audience: Divide your cart abandonment audience into distinct segments based on their behavior, demographics, or purchase history. This segmentation allows you to craft more targeted and personalized web push notifications.

Craft compelling cart recovery messages: Use the data you have collected to create persuasive and personalized web push notification messages. Remind customers about their abandoned carts, highlight the items left behind, and consider offering incentives such as discounts or free shipping to encourage them to complete the purchase.

Set up automation and triggers: Leverage Magento 2’s automation capabilities to send web push notifications based on specific triggers or events. For example, you can send a notification shortly after the cart abandonment or schedule a series of reminders over a specific period.

Optimize timing and frequency: Be mindful of the timing and frequency of your web push notifications. Sending them too soon or too frequently may lead to user annoyance. Experiment with different time intervals and find the sweet spot that prompts action without overwhelming the customer.

Successful Case Studies:

Numerous businesses have experienced significant results by implementing cart recovery campaigns with Magento 2 Web Push Notifications. One example is an online retailer specializing in electronics. By implementing personalized and timely web push notifications, they were able to recover a substantial portion of abandoned carts. They strategically offered limited-time discounts on abandoned items and included urgency-inducing language in their notifications. As a result, they witnessed a 20% increase in cart recovery and a substantial boost in revenue.

Another case study involves a fashion e-commerce store. They utilized web push notifications to personalize the abandoned cart reminders with product images, names, and prices. They also included personalized recommendations based on the customer’s browsing and purchase history. By providing a tailored and enticing reminder, they saw a remarkable 30% increase in cart recovery rates.


Reducing cart abandonment rates is crucial for e-commerce businesses looking to maximize their revenue potential. By leveraging Magento 2 Web Push Notifications, businesses can re-engage with customers who have abandoned their carts and motivate them to complete the purchase. With the ability to deliver instant, personalized messages directly to users’ devices, web push notifications offer a powerful tool for cart recovery campaigns. Through strategic implementation and thoughtful messaging, businesses can significantly reduce cart abandonment rates, increase conversions, and boost their overall sales. Embrace the potential of Magento 2 Web Push Notifications, implement effective cart recovery strategies, and unlock new opportunities to re-engage and recover those lost sales in your e-commerce business.

About the author 

Kyrie Mattos

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