Over the past ten years, businesses across nearly every major industry in Malaysia have redirected their growth strategies to take advantage of the internet. Digital marketing has significantly replaced traditional offline marketing, leaving those who do not adapt to their new landscape to have their businesses fail. One of the most powerful tools on the internet is a search engine, and one of the best digital marketing practices is Search Engine Optimization (SEO). In Malaysia, SEO holds the key to growing a business online.
Particularly today, while Malaysians deal with the turbulence of COVID-19, it is important to utilize tools like the internet to grow a business. Many customers are unable to leave their homes to visit a shop or purchase a product in person and will therefore turn to online shopping. Without proper visibility online and in search engines, potential customers may not even become aware of your business despite your brand having a superior product or service.
The opportunity to grow your business in Malaysia through SEO remains strong, and many digital marketing agencies can help you reach your digital marketing and SEO objectives.
What is SEO?
SEO can be summarized as intentionally tailoring the content on your website pages to receive a high ranking in a search engine’s results page. When a potential customer performs a search query, the results that show up first are likely to be one of the options they choose. Consider when you use a search engine – how often do you click past page one?
Proper SEO will make your page appear more trustworthy and valuable than other pages that come up during a search and will jettison your website to the top of search engine results pages.
To perform proper SEO, you need to identify which keywords you think your customers will search for and add them to your website content. Not only should the written content on your page be full of keywords, but the meta description, headers, and page title should also additionally have a keyword in them as well. It is important to make sure that you do not overstuff your page with keywords, as search engines will identify this and rank your page poorly.
Writing SEO content takes the expertise of an experienced writer who knows how to artfully insert keywords into content without it appearing obvious. For businesses in Malaysia, SEO-focused marketing agencies are available with seasoned staff on hand who can optimize your content quickly.
SEO vs SEM
SEO is one of the ways to get your business seen atop search engine results pages, with another being Search Engine Marketing (SEM). SEM differs from SEO in that it is paid marketing for placement on the first page of search. Businesses who wish to dip into SEM will have to bid on their keywords and pay whenever a client clicks on their link.
Because SEO doesn’t involve paying for placement, it is considered organic growth, whereas SEM is not. SEM can be great for quick results, though the cost is quite high and ultimately not worth it for some businesses. That is why SEO in Malaysia is so critical as it saves money and provides longer, more sustained visibility.
If you are a business owner looking to grow your online presence in Malaysia, SEO will give you lasting results that will help your business survive and thrive.