Flexible yakabuda pachiitiko nekukurumidza kupfuura imwe svikiro nyowani mumakore ekupedzisira, uye makuponi ari nyore ndiwo ekuti atarise, achibvumirana neBurrell Accomplice's "2010 Close by Compact Publicizing and Progressions Figure" (Versatile Exchange Everyday handout, April 2010).
Imwe ongororo yevashandisi veWebhu vanodarika zviuru zviviri nemazana maviri nemakumi mashanu eUSUS, ichitungamirwa naHarris Canny, vakaona kuti vanosvika hafu (2,250%) vane sero vane chido chechokwadi chekuongorora makuponi akabatana. Inosiyana-siyana makuponi ekupora mareti epakati ari, panguva dzakasiyana, akakwira kupfuura echinyakare makuponi. Nekupinda kwenharembozha muUSUS inopfuura 46%, pasina mubvunzo ndiyo yekutanga nzira yekufambira mberi. Flexible makuponi ari kuzoonekwa zvishoma nezvishoma.
Makuponi Anochinjika
Macouponi anochinjika ndiwo anotenderwa-based headways apo vatengesi vanotumira macouponi emagetsi kune endorsers 'PDAs Panzvimbo pemhando dzakasiyana dzemagetsi couponing (email/web), makuponi anochinjika anoongororwa nekukurumidza ne95% kuverenga rate. Makuponi akasununguka anogona kuendeswa mune akawanda emazuva ano zvimiro, semuenzaniso, QRQR kana data network yakajairwa mavara, Kure-inosvika Thing Code (UPC), kana kuburikidza akakosha makuponi makodhi. Iwo makuponi anogona kudzoserwa kuburikidza neasingajairike akajairika anoonekwa eumboo scanner anoaverenga kana nekupa nhamba inoshamisa kune saiti hombe kana chitoro chezvitoro (POS) muchina unodhinda coupon yepepa. Kazhinji nemabhizinesi evaridzi vega, mutengi anofanirwa kuoneka panzvimbo yezvitoro kana resitorendi kuti atore kuponi.
Benefits of Compact Coupons versus Standard Coupons
Compact coupons (m-coupons) inonyanya kukwanisa kutakura uye mutengo kupfuura mapepa emakoni. Kushandisa mapepa nemabhuku makuponi anotumirwa kuburikidza netsamba yeUSUS haapi mubatanidzwa unokurumidza pakati pebhizinesi rako nemunhu anoshandisa kopani. Mushandirapamwe wecouponi unochinjika imvumo. Kambani inopa coupon iri nyore uye ndiyo yega sarudzo yekuishandisa. Mushure mezvo, kushambadza uye kufambira mberi uchishandisa makuponi akasununguka ane kukosha kwepamusoro uye kushamwaridzana nekukurumidza nemunhu ari kushandisa makuponi mushure mekugadzirisa makuponi kunogadzirira chirongwa chekutendeka. Mukuongorora, mapepa makuponi anodhura pakati pe $ 0.25 ne $ 0.40 muzana, ane akajairika kudzoreredza kumhanya kweanosvika 1-3 muzana, maererano Ice naSullivan, inoyerwa yakatarisa pamusoro pekambani.
Sezvinoratidzwa naIce naSullivan, zvibereko m-coupon makosi echiito anogona kubatsirwa nemitengo yakakwira yekudzoreredza. Email makuponi ane kukurumidza kupora ye8% zvakadaro akapotsa chiratidzo pane yechipiri yakavhurika kumhanya yeM-Makuponi. Semuyenzaniso, muna Nyamavhuvhu, takatumira mushandirapamwe we-multi-channel neAmigos Tex-Mex Restaurant, iyo yakawana 24% yekudzoreredza kana 109 vashanyi vakadzoreredza m-couponi, zvisinei kuburikidza ne 'kukurudzira shamwari mushandirapamwe, "takawedzera makumi manomwe. vatsva vanobatana panguva yemushandirapamwe wemazuva mazhinji. Supamaketi yeA&P yakatumirwa kubva pamushandirapamwe wem-coupon ine madhijiti maviri ekudzoreredza mareti, uye chaizvo, kupora kwayo m-coupon kwakarova 70%, sezvakaratidzwa neCompact Start mazuva ese.
Bhizinesi purofiti kubva kutanga capital fungidziro
"Kumasangano, m-makuponi anopa purofiti yakasarudzika kubva kutanga kufungidzira mari," akadaro Peter Conti, junior boss VPVP kuBurrell Accomplices, Richmond, VA. "Matengo ekudzoreredza zviitiko zvakawanda izvo zvetsamba - kana mapepa - akapararira makuponi. Mabhizinesi evaridzi vepachivande ari kushanduka neiyo flexible chiteshi sezvo ichigoneka uye ichifambisa mhedzisiro. Semuenzaniso, kufamba kwave kwakareruka kubva munguva pfupi yapfuura; unogona kugadzira nekuita m-couponi kufambira mberi nekukurumidza (hapana printer kana mailer inodiwa), uye kana iwe uchifunga kuti 95% yezvinyorwa zvinoongororwa mukati memaminitsi makumi matatu ekutambira, unogona kuona madhijiti maviri anounza pasina nguva, zvichienderana nekukurudzira. yenzira yako. Makasitoma angu ebhizinesi ega ega anowanzo kuwana 30-12 muzana yekuwedzera munguva yakabatikana gridlock, chaizvo chiteshi chimwe chinochinjika kufambira mberi (kwete kudhinda kana redhiyo).
Customers Benefits
Zvinoenderana neIce naSullivan, fungidziro dzemutengi kubva kune anochinjika makuponi anogona kupfupikiswa sezvizvi:
- Nyaradzo yekufamba - vatengi havafanirwe kuendesa mapepa makuponi navo
- Kureruka (kupora)
- Hapana mari yekuwedzera yekuwana zvinopihwa
- Kuchengetedza Kudzivirirwa
- Zvisiri-zvinopindira coupon transport (marara tsamba)
- Single mark yekubatanidza kune dzakasiyana siyana zvinopihwa
- Muganho une zvibereko uye kuratidzwa kwemakoni anofambiswa
- Yakagadziridzwa inosimbisa
- Sarudzo dzakasarudzika dzemusikirwo
- Essential mudziyo zvinodiwa
- Matambudziko neFlexible Coupons
Matambudziko ane chekuita nem-makuponi ndeekuti kudzoreredzwa kunobviswa sei kubva mukutariswa kwekugara kubva mukushungurudzwa uye maitiro ekuwana migove yakawanda. Kusiyana netsamba yakajairwa, kwaunokwanisa kuita spam emakuponi emapepa ekwaunogara, zvese email nem-makuponi zvinoda kuti mutengi ape mvumo kana "kupinzwa" mu-m-coupon mushandirapamwe.
Recuperation Abuse
Kuporeswa kana kuponi ndipo apo muenzi kana mutengi anopa koni yakafanana pazviitiko zvakasiyana kuti adzore hurongwa. Kusiyana nemakuponi emapepa, resitorendi kana mutengesi haakwanise kuunganidza kopani paanenge apora, kunze kwekunge ashandisa manormalized label scanners; sekudaro, coupon inogona kudzoserwa zvakare uye zvakare kana kutumirwa kune shamwari kuti ishandiswe zvakare. Mapepa makuponi haasangane nenyaya iyi zvakadaro. Ivo havadi zvechokwadi makuponi ekunyepedzera.
Ndinobvuma kuti mabasa mazhinji andinotaura nawo kukurudzira m-coupon zvirongwa hazvione kushungurudzwa kwakanyanya. Maitiro akanakisa anoda kuti mafambiro ese ave nezuva rakaoma rekupedzisira, vashandi vekuronga munzira uye zvakakosha zvekupora, uye kutevera kupora, kazhinji nekiyi "yekufambira mberi" paPOS kana rejista. Kuwedzera inonakidza makuponi makodhi ndeimwe nzira inonzwisisika yekuzopora kunotevera kunyangwe ichida kuti vashandi vako vanyore kodhi. Iko kufambira mberi kutsva kweQRQR kodhi-yekutarisa maapplication aunogona kudhawunirodha kuPDA yako ichave mhinduro yekukunda nyaya.
Saizvozvo, isu tinofanirwa kuyeuka nzvimbo yekufambira mberi kwekutyaira masangano uye kutarisira kuti mutengi abvise kudzorera m-coupon kaviri izvo zvinoratidza kuti vakatenga kaviri, inova nzvimbo yemishini zvisinei.
Kuvaka Yako "Compact VIPs"
Kuti uwane kosi yakawanda, unofanirwa kuunganidza zvigadziko zvemubatanidzwa; kunyanya vatengi vanosarudza muchirongwa chako chekushambadza chinoshanduka, zvakanyanya kusanzwisisika kambasi yako, sezvizvi, ndiko kunonyanya kukosha mugove wako. Vhura marekodhi ese hazvisi nyore kuita senge email runyoro sezvo vanhu vazhinji vasina nhamba dzenhare dzakasara senge email kero. Compact inoshanda zvakanyanya sechikamu chemushandirapamwe we-multi-channel. Mune mamwe mazwi, sanganisira yako pfupi kodhi (5 kana 6 manhamba echimanjemanje) uye watchword (meseji "Pizza") pane yako kufambira mberi kwekudhinda, peji reFacebook, saiti, mamishini eredhiyo, uye, zvinokatyamadza, yako email danidziro ine inorambidza chikuru.
Zvichienderana nehurongwa hwako hwazvino hwekuratidzira uye kufambira mberi kwehurongwa hwemari, bhizinesi rinoda mazuva makumi matanhatu kusvika makumi mapfumbamwe kugadzira chirongwa chakaringana cheshamwari. Bistros ayo parizvino anoshandisa nharembozha pager masisitimu anotora mukana. Vane nhamba yesero yemuenzi yekuvaronga, uye nguva nenguva, vanotumira meseji inopa mafambiro kana vaenzi vari shamwari dzechirongwa chavo che “Flexible superstar”. Kuvaka iyo dhatabhesi iri kure kwakakosha, uye kusarudza iyo yakakodzera inofambiswa mberi mubatsiri inozoona kubudirira kwako kwenguva yakareba.
Mufananidzo
Vatsvakurudzi vezvemari vakatsvaga nzvimbo dzakasimba dzekuvandudza PDA vatengi uye m-coupon kushandiswa. Isu tinonzwisisa kuti iyo iPhone yakagumbura foni seSwiss Yakashongedzerwa simba rekucheka kumucheto kune vatengi uye masangano. Kugadziriswa kwemafoni ekucheka-kumucheto kuchave kwese kuburikidza ne3 kusvika kumakore mashanu. Nezve kuchinjika kwekushandisa makuponi, vanopfuura mamirioni mazana matatu vatengi kutenderera pasirese vachange vashandisa compact makuponi panosvika 5, uye mashandisiro aya anowanzo kuunza kudzoreredza kunosvika kumadhora mazana matanhatu emadhora, maererano nekufungidzira uye chirevo neJuniper Investigation. Vatengi vako vane maseru here? Tichifunga kuti iyi ikurudziro inoshanda, vane mukana wekuwana uye kudzoreredza makuponi ako akasiyana.
Brandon Munson, MBA, ndiye anoteedzera kuseri kweChirongwa cheRubatsiro, LLC, femu yekuvandudza yakasikwa ine pragmatic kubatanidzwa ine nyore yekushandisa musoro uye kiyi kuratidza. Tsigiro Yechirongwa inochinjika yekuratidzira nhanho ndeye 3 kubva pa1 yakakodzera kufambira mberi kwemutambo hurongwa, kubatanidza inochinjika coupon jenareta, bistro muenzi pager application (Versatile Maturate), uye mutengi kutarisira pfupi sangano system. Tsigiro zvakare inoshanda mukutungamira, kuvandudza chirongwa chetsika, uye zvine musoro chena zita zvirongwa zvemutambo.
