July 9, 2016

Social Media Strategies of Successful Companies

Social media is a powerful tool that can help you find the customers that you’re looking for. However, it can be difficult to get started if you’ve never used social media for business purposes before. Here are some social media strategies that successful businesses use to stay in touch with their existing customers and to find new ones as well.

Create Content Regularly

An active set of social media accounts is vital to keeping your customers engaged and interested. There are so many platforms available for you to use to reach a vastly different set of consumers, and it’s important to know how to use all of them to your advantage. For example, hampton creek foods keeps an active Social media and Social media account in order to post new and interesting recipes for their customers. Whether you choose to use only one account or several, it’s important to keep the page(s) active with high quality content.

Become a Facebook Expert

Facebook is the ideal platform for reaching a large number of people. A mobile-friendly Facebook page is one of the best ways you can utilize social media. You can also use a paid ad in order to market to Facebook’s one billion users. As mentioned before, though, if you’re going to use a paid ad to find more customers, make sure that your Facebook page is active. Some businesses post several times per day, while others keep the posts to about once a week. Find what works best for you, but try not to post less than once a week.

Provide Excellent Customer Service

Although many businesses might see hiring a paid social media expert to engage with customers all day as an unnecessary expense, this could be one of the best things that you decide as a company. If you have several forms of social media (like Facebook, Twitter, and Instagram), customers will be providing feedback all day, every day. It can quickly become frustrating for customers when they voice their opinions (good or bad), but they’re not met with a response. The point of social media is to connect, so if you’re going to use these pages, make sure that customers get a thoughtful response from your team.

Focus Less on Selling

Savvy customers quickly grow tired of social media pages that constantly try to sell. Rather than focusing each post on directly selling, promote conversations with your customers. Focus on the production of engaging content that others will want to share and voice their opinion on.

Get Creative with Giveaways

Since social media is all about connecting with customers, get creative and think of ways to drive more traffic to your website. For example, you can start hosting monthly contests in which the winner gets a free product or a special deal. This is often well worth the small cost to your company, as continued contests will draw more attention.

Ask for Feedback

Social media for business is about more than just sharing images and links. From time to time, post questions or a prompt for discussion to get a feel for what your customers like and dislike. This is extremely simple to do, and it also helps you grow and improve as a business. People get tired of the same types of posts over and over, so it’s important to mix it up and ask people for their opinions. Generally, they love to share and are willing to engage in conversation.

Communicate Effectively

As a business, it’s important to know who you are and who your customers are. You need to be confident in your values, so you can choose a voice and stick with it. A consistent social media strategy is important for building customers’ trust and loyalty. Although it’s important to mix up the type of posts, the general tone and voice should stay consistent. When developing social media strategy, spend a lot of time thinking about who you are as a company and what’s important to both you and your customers.


It’s hard to grow as a business without the expert usage of social media. It’s almost impossible to reach a large number of people without opening and maintaining several accounts. Hire a social media manager in order to keep your content fresh, and remember, make each customer feel valued with appropriate and timely responses to praise, criticism, and suggestions. Social media is largely about engaging in meaningful conversations with your customers to build lasting relationships.

About the author 

Imran Uddin

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