Nakong ea ha ho ngoloa sena, India e mothating oa ho iponahatsa e le moetapele oa lefats'e ho latela pono ea kholo ea moruo. Ho latela WION, likhakanyo li bolela esale pele hore moruo oa naha o tla hola ka liperesente tse 12.6 ho pholletsa le 2021-22. Le hoja ho na le mabaka a mangata a tlatsetsang tsoelo-peleng ena e tsoelang pele, mekhoa e mengata ea boithabiso e ntse e hatela pele sebaka sena ho ea mehleng ea ho nahana pele.
Ke bopaki ba hore India e tsepamisitse maikutlo ho theheng indasteri ea boithabiso e tsoetseng pele eo India Brand Equity Foundation (IBEF) e bolelang esale pele kholo e kholo lilemong tse tlang. Ka 2023, likhakanyo li lebelletse hore basebelisi ba limilione tse 907 ba tla be ba le inthaneteng 2023. Kahoo, a re shebeng tse ling tsa mekhoa e ka pele-pele ea kholo ea India.
Mekhoa e mecha ea ho lefa e ntse e eketseha ka mokhoa o tloaelehileng
Ha se lekunutu hore li-cryptocurrensets ke karolo e tsebahalang sechabeng sa kajeno. Morao koana ka Pherekhong 2021, CoinDesk e boletse hore kakaretso ea lekala e feta limilione tse likete tse 720. Ka lebaka la boleng ba thepa ea dijithale e ntseng e hola khafetsa, palo e ntseng e eketseha ea likhoebo e batlile ho amohela mokhoa oa phetoho oa ho lefa. WeWork, mokhatlo oa Amerika oa thekiso ea matlo le meaho, o na le liofisi tse 'maloa ho pholletsa le Asia, ho kenyeletsoa tse tšeletseng India. Khampani e ka pele-pele ho tlisa mekhoa e mecha ea indasteri tafoleng naheng, 'me e ikemiselitse ho amohela litefo tsa crypto haufinyane.
Ho latela Economic Times, WeWork e tla sebelisana le Coinbase Global le Bitpay ho tlisa merero ea bona ea crypto bophelong. Ena ke ntho e 'ngoe ea microcosm ea mekhoa e pharalletseng ea indasteri ea India. Lilemong tsa morao tjena, mekhoa e mecha ea ho lefa e ntse e eketseha naheng ka bophara, kahoo ha ho makatse hore ebe WeWork e habile moo. Ho latela Times of India, liperesente tse robong tsa baahi ba India ba sebelisitse li-cryptos selemong se fetileng.
Mekhoa e mecha ea ho lefa ha se mokhoa oa indasteri ea khoebo feela. Nakong ea ha ho ngoloa, lefapha la boithabiso le lona le kopane ho amohela mefuta e mengata e fapaneng ea thekiso. Haholo-holo, lik'hasino tsa marang-rang - tse seng li etelletse pele indastering - li sebelisa mefuta e fapaneng ea litefo joalo ka casinos.co.za. Ka 2022, ba bang ba lik'hasinong tse tumileng ka ho fetesisa tsa thekeng tsa India sebelisa chelete ea crypto, Neteller, Paysafecard, Paytm, le Skrill. Ho ea ka pono ea ho becha, li-cryptocurrensets li netefatsa ho se tsejoe le boinotši ha li bapala, le hoja basebetsi ba bangata ba amohela Bitcoin feela hona joale. E tumme ho lipapali tsa casino le ho becha lipapaling, mefuta ena ea transaction e leka ka matla ho netefatsa litefo tse bonolo le tse sireletsehileng.
Ke Mekhoa efe e Meng e Nkang Indasteri ea Boithabiso ka Sefefo?
Joalo ka ha ho boletsoe ka holimo, 'maraka oa boithabiso o bapala karolo ea mantlha ho ntlafatseng moruo oa India. Hammoho le ho amohela khetho e pharaletseng ea mekhoa ea ho lefa, lekala la naha la PAY-TV le lona le ntse le eketseha. Sena se tsamaellana le se boletsoeng esale pele ke IBEF, joalo ka ponelopele ea motheo ea hore lekala la papatso le ipapisitseng le tlhokeho (AVoD) le tla nyoloha ka sekhahla sa kholo ea selemo le selemo sa liperesente tse 24 ho fihlela ka 2025. Ha sena se ka etsahala, indasteri e tla fihlela boleng ba kakaretso ea £ 1.874 limilione tse likete.
AVoD e ikarabella feela bakeng sa karolo e lekanyelitsoeng ea 'maraka oa India oa ho phallela. Ka kakaretso, indasteri ea PAY-TV e lebeletsoe esale pele hore e tla tlaleha chelete e kaalo ka $ 8.868 bilione ka 2025, joalo ka The Economic Times. Tlaleho hamorao e bolela hore ka mor'a lilemo tse 'nè, karolo ea 96 lekholong ea matlo a seea-le-moea-pono a tla be a sebetsa ka mokhoa oa digital. Lintlha tsena ha li joalo kenyelletsa li-platform tsa ho phallela joalo ka Netflix, e ngolisitseng ba ngolisitseng ba bacha ba lefuoang ba limilione tse 'ne kotareng ea pele ea 2021.
Hole le thelevishene, lipapali tse iqapetsoeng ke mokhoa o mong o tsebahalang oa indasteri India. Animation Express e hlakisa hore lintlafatso tse mabapi le krikete li tla ba le litholoana indastering ea boithabiso ka 2022. Lipapali tse kang EWar Games li tsepamisitse maikutlo ho tumeng ha Liki ea Premier ea India ho fa libapali tsa lehae menyetla ea ho hapa meputso. Moetsi enoa ha se oa pele oa mofuta oa hae, 'me Dream 11 le Mobile Premier League li ne li shebile pele krikete ea litoro. Leha ho le joalo, ho iphetola ha Lipapali tsa EWar ho bua haholo ka boemo ba lipapali tse monate joalo ka mokhoa oa indasteri.
Lintlha tse ngata li ka morao ho Phallo ea Moruo ea India
Ha ho na pelaelo hore ts'ebetso ea WeWork e thehiloeng ho chelete ea crypto ke ea morao-rao letotong le lelelele la mekhoa e metle ea indasteri India. Leha ho le joalo, ho hlakile hore indasteri ea boithabiso e sebelisa e 'ngoe le e 'ngoe ea mekhoa e tsebahalang e boletsoeng ka holimo. Haeba lik'hasino tsa marang-rang, lits'ebeletso tsa thelevishene, le sethala sa lipapali li tsoela pele ho fana ka litlhoko tsa bareki, moruo oa India o tla hola le ho feta lilemong tse tlang.
