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Taboola Review : Add an Additional Revenue to your Blog with this Contextual Ad Network

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I have been invited to become a publisher on Taboola Ad Network few weeks back and I thought I would give it a try because I see Taboola Ads on popular news websites like Hindustan Times, India.com, IBTimes and few other popular news websites. Initially I had a negative impression on these type of ads as the ads look a little out of stream. But as the popular websites are using them I thought I would give it a try firstly and based upon the performance of the ads I would take a decision to continue it or stop it.

What is Taboola?

Taboola is a contextual ad network similar to Outbrain, nRelate etc. I feel that the best contextual ad network as of now is Outbrain which will soon be replaced by Taboola for sure as they are expanding very fast. From my experience Outbrain is invite based and you have to wait for an invitation from them in order to participate in their publisher program. Taboola is also a kind of invite basis but you can contact them and tell them your stats of your blog to get started with their ad program. If you have a blog with decent traffic then the chances of you getting approval from Taboola is high.

These ads appear along the sidebar and below the post without disturbing other ads on your blog/website. Generally the ads right below the post performs best. These ads just look similar to related posts on your blog and the reader tends to click on the ads which interest them. Thereby generating a very high ctr.

ads by taboola

Taboola Performance Reports:

I have joined the network and tested them for about a week and I was impressed with the revenue that I was generating from that. On an average the ecpm was around $0.5 to $0.7 which is very good for Indian Traffic. Initially I tested on couple of my sites allindiaroundup.com and ap2tg.com which receive a decent traffic. You need atleast 20,000+ visitors a day to make a decent revenue from this ad network. If you are having low traffic then this is not for you.

As you can see from the below screenshot the CTR is somewhere between 1-3%. I have placed it below the social sharing buttons but if you place right below the article you can expect a CTR of 2-3%. CPC varies from 0.022 to 0.04 which is a decent CPC for Indian Traffic. If you are having traffic from US, UK, Canada I guess the CPC would be even higher.

7 days earnings from taboola

performance reports of taboola
Few Tips to Make Most out of Taboola:

  1. Place the ads right below the article to get high CTR.
  2. You would be having a dedicated manager if you get approval for a Taboola account as publisher. Be in touch with your account manager and ask them what can be done to improve the performance. Their support is great and responds within few hours.
  3. Place the ads away from Google Adsense as we tend to get good CPC’s on Google Adsense. So make sure this revenue is not effecting Adsense Revenue.
  4. Try this network only if you are having a decent traffic of atleast 20,000 visitors a day or else you won’t get much benefit from this network.
  5. To boost your revenue also get started using the right side bar widget of Taboola.

You can visit Taboola.

Let us know what do you think about Taboola in your comments below.

Comments

Comments

  2. as i am searching for More info about Taboola to monetize my blog, i came across this article, it has given me very useful info, thanks bro.

    Reply

  4. Extraordinary. . . Superb Post. Good News for bloggers .Its amazing for who want to generate their blog’s revenue. ThanQ Imran bai.

    Reply

  8. Thank you for the review Mr. Imran. I really love the way you write. I was wondering if you could share some knowledge from your experience, on some good adnetworks to use for beginners.

    Reply

  9. Once upon a time I used nRelate service in order to monetize my few blogs along with Adsense. But after the shutdown of the nRelate, Adsenes is my one and only income source till now. After reading your article i am supposed to use Taboola, hope i will get an approval from the Taboola soon.

    Reply

  10. Hello bro,
    Taboola and outbrain needs high traffic and we(newbies) need to wait some time to achieve those. But I have seen Shareaholic – social sharing buttons provider, also has this method of showing adverts in related posts. But I thought that method was not that good way for monetizing. But after looking at Taboola , changed opinion.
    Bro can you please tell me is it good to go with Shareaholic adverts of that type. Is Shareaholic safe? [Need suggestion ]
    Thank you for sharing your experience with Taboola…

    Reply

  12. I can’t believe there is someone out there like me who also follows what’s trending when it comes to choosing an ads network.

    well I just hope I get an invite soon on my blog even though its page views is still very low.

    but still, nice write up IMRAN

    Reply

  15. This is the first time I am hearing of this seicrve, and at first glance I must agree that it looks like everything you say it is.Thanks for the pointer.I will be giving OutBrain a closer look to allign it with my traffic strategy.

    Reply

  18. Friend, what is the payment options in Taboola, How i get Pay by Taboola if i get this Account. Means how Taboola Pay the Publishers Like :- Paypal, EFT, Cheque Please reply.

    Reply

      • Friend, Please write a article about Payoneer. How i get this Payoneer Account, What is rules about Payoneer in India. Can Payoneer take any fee from users. What documents are required for open Payoneer Account . Please Write full information in your website about Payoneer account. I think you have used Payoneer because in this article you show that you use Taboola in your other website, then you receive payment with Payoneer. I have much confusion about payoneer, Please solve this….. Thanks.

        Reply

  19. is that views 20,000 u mentioned in post are compulsory or is there any lowest and minimum average figure of views per day?

    Reply

  23. I have a blog to provide How To Tips guide or information. Adsense doesn’t help much but your idea clicked. I shall try it on my blog.

    Reply

  30. Hi Imran! Very useful review about taboola network backed up with your own experience. Guess this is only for big guns. Hope to try in the future 😀

    Thanks for sharing. Keep up the good work!!

    Reply

  32. Taboola claims to be showing a certain amount of ads on 3rd party websites, and charges you for each click. However, the traffic does not match up on what they claim to send to your website contra what you actually see on your site.

    After canceling the service, and removing any active adds, Taboola charged an additional $300 from my credit card. When confronted, they said it was an error, and that they would refund the charges.

    I asked them to completely close my account and remove my credit card info. However, today Taboola made an additional $50 charge.

    Reply

  33. Great Article and it removed the doubt that content ads are not so beneficial ,but these are ,
    I would definitely try this when my site would be developed .

    Reply

  34. Hi Imran Sir,

    I Hope Taboola Network Good Alternative Of Google Adsense, Infolinks And Media.net .

    Awesome Review Of Taboola

    Thanks For Post.

    -Ali Haider

    Reply

  35. I’m using it on one of my site having 25k page views per day but revenue is only $1 to $2 per day. They are not paying much for Indian traffic.

    Reply

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