July 24, 2021

The Quick Shift in Air Purification Popularity and How Molekule Is Changing the Industry

There is no doubt: COVID-19 has changed the way that people think about germs, airflow, and proximity to strangers. People have experienced living in the same houses as loved ones who are sick with the virus or being quarantined because of contact tracing. Many have worried about how they can avoid getting sick or spreading it to the people they love who are at a much higher risk for serious COVID complications.

Just a little over a year ago, breathing wasn’t something that many thought about much at all. People breathe 20,000 times a day on average, and it’s typically a fairly subconscious act. Now, every breath carries with it just a little more weight. People wonder if their next breath might be infected with COVID-19. And this concern opens the door to wondering about the cleanliness of the air in general.

It doesn’t help that the EPA has been trying to shout this from the rooftops for years now. It reports that indoor air can be dirtier than even the outdoor air in our most polluted cities. While people think that they have a safe refuge in their homes, they may be breathing in air that has dust, chemicals, allergens, or viral loads.

While people worry about wearing face masks while out amongst the general population, they can be far less careful about the air in their homes and offices. However, the EPA reports that, before COVID, people spent 90 percent of their time indoors.

This shift in concern about cleaner indoor air was further spurred on by California’s smokey air thanks to historic wildfires. People started purchasing air purifiers to help remove smoke and ash contaminants from the air. As people became more educated on the importance of clean indoor air, air purifier reviews became a huge opportunity for review sites.

There was a reason that consumers were checking these reviews. Air purifiers are extremely prevalent today, more so than they were a year ago, and there’s a lot of misinformation about which ones truly make a difference. There are air purifiers that are marketed for every space and need. Aside from homes and offices, some air purifiers are made to carry with you or work in your car. Some have concerning quality issues and tout fairly unproven technologies, such as dry hydrogen peroxide and plants. Other technologies include plasma generators, germicidal irradiators, electrostatic precipitators, bipolar ionizers, activated carbon filters, and ultraviolet lights.

When Molekule came on the scene in 2016, it was new science for the industry. Dr. Goswami has spent decades working on the PECO technology that was revolutionary in the air purifying space. His initial inspiration was to create clean air for his asthmatic son who was struggling with breathing issues.

Along with his son (Dillip) and daughter (Jaya), Dr. Goswami worked for more than a year to get the device design just right. The Molekule team wanted to make sure that the usability of its product met the highest standards.

The goal of Molekule from day one was to “provide clean air for everyone, everywhere.” In 2017, Time published a Molekule review that landed the unit on the list of the best inventions of the year. With the California wildfires in 2018, Molekule offered a solution that did more than just work; it was also picturesque and matched lifestyles. It offered forward-thinking technology and lifestyle improvement. People wanted to trust that their device was actually effective, and rooted in science they could trust.

When COVID hit, the frenzy for solutions slammed the air purifier market. Julie Macklowe is a whiskey brand entrepreneur who slipped from her city home into her Sagaponack home with her Clorox wipes and six Molekules. She didn’t regret her major purchases, explaining that the first one she tried (the brand her dentist used) was too ugly and loud for her space. “I didn’t really care if it was doing anything or not,” she explained. Molekule offered a design that she could embrace. Air purifiers can provide an additional layer of protection to help reduce potential viral exposures, and Molekule encourages use of PPE and medical countermeasures suggested by government authorities.

The PECO technology used by Molekule offers a completely different way to deal with particles in the air by destroying them. The efficacy of the units has been proven in a number of third-party tests to destroy viruses, bacteria, allergens, mold spores, and other tiny particles. Plus, the results have also shown that Molekule units don’t release ozone, a byproduct in some air purification technologies. They are quiet – with a slightly louder setting to increase cleaning efficiency while you are away.

Many Molekule reviews from customers express their love for the product and gratefulness that they’ve found something that makes the air feel fresher and smell cleaner. From luxury hotels to hair salons and hospitals, Molekule units are being brought into professional spaces to help businesses provide clean air.

About the author 

Peter Hatch

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