Online Marketing (or internet marketing) encompasses a lot of things – SEO, content, emails, PPC, and much more. New technologies are emerging every day and, it becomes crucial for us as digital marketers to keep up with the trends.
As we step into a new decade, here are the top 7 emerging online marketing trends that will be huge in 2020.
7 Online Marketing Trends 2020
Voice Search
What’s better than typing? Of course, searching using voice. From Alexa, Siri, to Google voice assistant, more and more people have started using voice search. The technological advancement makes it much easier for a user to get results in a few seconds!
There’s a lot that marketers can do to optimize their website for voice searches because this is not going to stop anytime soon. You can try incorporating long-tail keywords or question keywords to appear in the voice searches.
Social Media Shopping
When online shopping came up, no one ever thought of using Facebook and Instagram as a shopping hub. But now, over 60% of the Instagram users say that they discover new products on the platform. Over time, Facebook and Instagram have evolved themselves as a user-friendly platform that allows businesses to sell.
Facebook marketplace and Instagram shoppable posts are a hit among brands. You must have come across one of those Insta posts that have shoppable products tagged in them.
Here’s an example of one of the brands on Instagram. They have tagged a couple of products on their post so that customers can click and shop within no time!
Augmented Reality
Well, virtual reality has been among for quite some time now. And, it’s hands down one of the best experiences that anyone can get. But, augmented reality is the beast that has emerged out and can easily out-pace VR.
Some of the big brands have already started using AR to take their business to the next level. IKEA is one of them. They have an exceptional feature in their app that allows customers to check if a particular object would look good in their place. How cool is that?
Interactive Content
Content marketing is one of the most important aspects of online marketing. And, interactive content marketing is the newest trend these days. Have you ever clicked on a link that says, “Which Harry Potter character do you look like?”
Well, that’s exactly what interactive content is! People love engaging and, as a business that’s looking to expand, you should use such content more often.
Interactive content is one of the best emerging trends of 2020 because of the following reasons:
- Such content is unique and interesting.
- It interests the visitors and increases their stay time on the website.
- People get so amused by such content that they are more likely to share it with their friends and family, which increases your brand’s visibility.
Personalization
Are you one of those who have bought a subscription to Spotify to get rid of the annoying ads? Well, that’s where personalized ads come into play. While generic ads may or may not interest everyone, customized ads are the best to target customers.
Marketers usually send the same mail across their email list and, this frustrates the consumers. Even if you’re targeting the highly relevant audience, personalized messages have a long-lasting effect on people.
If you haven’t tried it already, 2020 is the time to do it.
Chatting Apps
Not many of us know this or rather, we find it vague. Chatting apps like messenger, Snapchat, and WhatsApp are one of the most useful tools that you can leverage from.
You might have come across brands that have messenger bots integrated on their website. People are more likely to open such messages rather than emails.
Interacting with customers through these apps helps to build a long-term relationship with them and even influence their decisions. It seems like, it’s time to start interacting!
Social Media Stories
If you are someone who has underestimated social media stories all this while, you need to start using them right away! Snapchat was the first-ever app to come up with the idea of stories, followed by Facebook, Instagram, YouTube, and TikTok.
The benefits of using stories on social media include:
- Increase in brand buzz and visibility
- Considerable engagement and contact with the audience
- Increased traffic to your website
The best part – you can let your creative head open up to get the most out of the stories. There’s a lot that you can do. From stickers, music, GIF, to adding location tags and hashtags.
While online marketing witnesses new trends almost every day, it’s fun to keep yourself updated with them. That was all about the top 7 online marketing trends that you will be seeing in 2020.
If you are someone who wants to skyrocket their business this year, it’s high time to hire the best digital marketing company.
