These days, customer reviews play a major role in the customer buying experience. For instance, many potential customers would look for another retailer to buy from if they find that their initial choice has a lot of negative reviews. If you’re running a business, it’s important that you keep up a good impression by having more positive feedback than negative ones. Customer reviews could make or break your online reputation, so you shouldn’t take this lightly.
Other than the review section of your website (if you have one), there are a bunch of websites out there where shoppers go if they want to air out their frustrations or sing praises to the company. Below, we’ll list 5 of the best customer review sites on the web these days.
Why Are Customer Reviews Important?
Before we fully dive in, let’s talk a bit more about the importance of customer reviews. You might think the contrary, but there’s a silver lining to negative reviews. These reviews give you the opportunity to know where your company can improve on and what it lacks at the moment. Once you have an idea of your business’s shortcomings, you can do something about it.
On the other hand, receiving positive feedback can help potential customers decide whether they want to use your company’s service or buy your products. As a matter of fact, statistics show that customers are more likely to hit the Checkout button on an online store after they read a positive review.
Best Customer Review Sites
At the moment, there are several review sites peppered throughout the web. However, we decided to choose the top 5 sites that we know are really popular with the customers.
TrustPilot is undoubtedly one of the most fast-growing reviewing communities on the internet right now. The platform is based in Denmark, but it has continuously grown throughout the years. Now, TrustPilot has expanded its reach outside of Europe and into 65 countries—the United States included.
This particular platform caters to businesses worldwide, and people from all walks of life can post a review about a variety of companies.
Angie’s List was made with US-based service businesses in mind. It’s considered to be a “fancier” review site because becoming a member isn’t free. What’s great about this is that most of the reviews are done professionally, well-written, and don’t have a lot of ranting involved. The latter is usually present in free review sites.
Not only that, you can’t leave an anonymous review, so you can be sure that all the posted feedback is legitimate. Companies can freely respond to these reviews as well, where they can apologize or explain the situation.
ConsumerReports is an independent non-profit organization that rates and recommends all kinds of products to its readers. At the moment, ConsumerReports has written a review about more than 7.7 million products. All the reviews are unbiased, and they don’t accept paid advertisements to ensure honesty in all aspects.
The reviews on ConsumerReports are as well-written and as organized as it gets. For every review they publish, you’ll find a buying guide section, review criteria, product overviews, and more.
Better Business Bureau
When it comes to customer reviews, it’s impossible that you haven’t heard about the Better Business Bureau. It’s one of the oldest and most trustworthy review sites out there. When you see a posted review on BBB, you know it’s legit because the platform verifies all the reviews first. Asides from the customer ratings, Better Business Bureau also offers its own rating independent from public opinion.
Last but not least, the review site we recommend is Sitejabber, which is another platform where consumers can leave ratings and feedback for businesses. It functions pretty much like other similar platforms, but it’s one of the best ones out there if you’re looking for customer opinions.
If you’re running a business, one of the best ways to begin building your online reputation is through reviews. Whether positive or negative, your business can still benefit from these reviews. Negative reviews can serve as constructive criticism to help you make your business even better than before.