April 27, 2021

What Are the Benefits of TikTok for Business: Is it worth it?

According to research, 86% of people are interested in seeing videos from brands in order to get a know-how of the products. Therefore, top-notch video content can help you pitch sales revenue for your business, and TikTok can be an amazing platform to elevate your brand’s reach. Whether you want to organically gain a loyal customer base from TikTok growth service tools or other strategies, the real question is: is TikTok for business worth it? Let’s shed a light on some of the many benefits of TikTok.

TikTok Has a Huge Audience

TikTok has 800 million active users and it is the seventh most-used social application in the world. It has even more users than Snapchat and Twitter. And these numbers just keep growing every single day.

Having a huge audience means there’s more chance to reach a wider audience and a higher number of people knowing about your business, no matter how small it is.

According to Influencer Marketing Hub, people engage more on TikTok as compared to all other social media platforms. Higher engagement is directly proportional to the increased reach of your brand. So, what is actually stopping you from promoting your brand on TikTok if you’re already doing so on Snapchat and Twitter?

TikTok Has International Audience

TikTok is well-known in over 150 countries worldwide. If you want to promote your business even outside your home country then TikTok can help you reach international audiences as well.

You can localize your content while targeting different regions in the world. For instance, you can curate your videos in the relevant language of the target country.

Less Competition as Compared to Other Platforms

Most of the brands rely on Twitter, Instagram, and Facebook, etc. rather than TikTok to advertise their products or services. Why? Because they don’t have much exposure to TikTok and they have this perception that their brand will do best on these social media platforms.

You can take advantage of this lower competition and start promoting your business on TikTok along with other social media platforms. Less competition means your content will reach a higher number of users and most probably your brand will see a rise in sales. This also allows you to mark your footprint from the beginning when there’s a good chance to do so, and when after years other brands will try to get exposure on this platform, you wouldn’t have to strive for the same as others.

TikTok Advertising

This marketing strategy is going to require you to spend more than just a few dollars to reach a broader audience on TikTok and gain more followers for your brand. Just like Instagram and Facebook, you have the choice of targeting different kinds of audiences in different regions. You can use the following types of ads for your business:

  • In-Feed Video – This pops up as a sponsored post on the feed of your target users as they are scrolling through. You can either add a link to your website or a download link to your app with one click.
  • Brand Takeover – This covers the entire screen for a few seconds. You can display an image, video, or GIF for advertisement.
  • AR Content – You can make lenses or stickers specific to your brand so when TikTok users put them in their content, their followers will get to know about your brand.

Easy to Connect with an Audience

There’s no denying that everyone wants to get entertained on TikTok. By producing engaging and fun content, you may even go viral. As there have been countless hashtag challenges on TikTok that made their creators gain millions of followers such as the plank challenge, the wipe-it-down challenge, etc.

You should also do research in your niche and make a fun video relating to your hashtag challenge so others can start making it too. It is a spectacular way to increase interactions with your brand and possibly gain more followers.

Influencer Marketing

If you have a few followers on TikTok, the accounts with thousands or even millions of followers can help you gain engagement. You can ask the influencers relevant to your niche to either collaborate with you or promote your products by posting about them or talking about them in their video.

As TikTok influencers charge much less than the ones on other social media platforms like Instagram and Facebook, so you can save yourself some extra dollars by advertising your business to a larger audience.

Take Advantage of User-Generated Content

Wouldn’t it be great if the users produced content for your brand on your behalf? It’s free marketing for your business! Brands like Nike use this as their marketing strategy. Rather than posting public content, Nike starts such a hashtag trend on TikTok that users make fun and creative content wearing Nikes.

All you need to do is start a conversation and drive that towards your business by encouraging your customers to make videos wearing or using your products. The non-salesy content will not annoy the users and will increase engagement.

You Can Easily Follow Trends  

As people are curious about amusing content, social media users keep trying their best to make cool trends. Many small accounts even blow up the very next day just by starting a unique trend. Although as a business, it can be hard to follow new trends round-the-clock on platforms like Instagram and Facebook as it requires extra effort and time to produce new premium quality content rapidly.

However, on TikTok, all you need is a smartphone and skills to make engaging content without going through the hassle of storylines, high-end gadgets, etc. This way, you can appear on the hashtag search results and thousands of users may follow your account for the creative content you just made. It is a great strategy to earn new followers for your business.

About the author 

Peter Hatch

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