October 13, 2020


Knowing the best time to post on Instagram in 2020 will help you optimize your post and reach more people. Every brand has its unique followers, so the best time to post on Instagram will depend on your audience and their specific time zones.

Read on to find out the best time to post on Instagram, how you can use time zones to your brands’ advantage, and how to discover your audience’s most active time. This article will help your Instagram post rise above the noise and get your content seen by a wider audience.

The Best Time To Post On Instagram On Weekdays And Weekends

Our research found out that the best times to post on weekdays are 11 am – 1 pm and 7 pm – 9 pm EST. Most users tend to check their Instagram in the evening when they return home and during work breaks, especially at lunchtime.

Also, we discovered that Instagram users check their phones early morning as soon as they wake up on weekdays. However, this is not the same for weekends as we noticed lower engagement in the early hours of the morning and higher engagement at 10 am – 4 pm and 7 pm – 9 pm EST.

Use Your Followers’ Time Zones To Your Advantage

Here is the deal, you don’t want to be using the Eastern Standard Time (EST) posted above while your audience is in a separate time zone. For instance, if your followers are in the United Kingdom, you should be posting with the British Summer Time (GMT) in mind.

You may be wondering what is the best time to post on Instagram in 2020 if my followers are in multiple time zones. In situations like this, you don’t have to worry about time zones. The best thing to do is to use Instagram insights to analyze your follower’s most active time.

Post More During Off-Work Hours Instead of During the Day:

Generally, the best times to post on Instagram are lunchtime (11am-1pm) and evenings (7-9pm).
Instead of posting while you’re at your desk, schedule Instagram posts during the workday so you don’t have to worry about it during your free time!

Save Your Important Posts for Weekdays:

The differences are slight, but average Instagram engagement does shift depending on the day.
For example, B2B companies may get more engagement during the week while their audience is at work, whereas bloggers may get more engagement on the weekends when their audience is more likely to have time to read their posts.

Use Instagram Insight To Find Out The Best Time To Post

Every brand is unique. It is always better to find out what works best for you. If you own an Instagram business account, you can use Instagram insights to find out your audience’s age, gender, location and, most notably, when they are most active online.

You will have to crunch the numbers yourself if you own a personal account and don’t have access to Instagram insight. This way, you will have to track the best time to post by noting down how much engagement you get when posting at different times of the day.

Here is the kicker!

Although it is crucial to find out the best time to post on Instagram, creating and posting engaging content is more important. You can only get the desired engagement when you post content that is valuable to your followers. Furthermore, you can get more followers and increase your brand’s engagement on Instagram by buying real Instagram followers, real likes, InstaStory views, comments, IG TV views, and IG Video Views.

The Bottom Line

Creating engaging content and posting it at the right time is the best way to increase your Instagram reach. You can either follow the best practices (the time suggest above) or use Instagram insights to find out when your followers are online. Finally, consistency is the key to achieving success on social media! Follow the tips above and post regularly to keep your audience engage.


About the author 

Peter Hatch

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