As budget-conscious consumers, we grew up with the “try before you buy” purchase behavior. From shoes to now even cars, we were — and sometimes still are — given the option to try out whatever we plan to purchase before we put down the cash. However, that cannot be said about smartphones; we now prefer purchasing smartphones via e-commerce platforms like Amazon and Flipkart, and while these platforms do have a return policy, that only applies to damaged products.
This is one of the main reasons why we tend to think at least a dozen times before purchasing a smartphone. We usually look at all the features and specs, and think about the cost-benefit ratio, in order to get the best bang for our buck. This is arguably where mid-range smartphone brands have struck a chord with the Indian consumers. Mid-range phones come with better features and designs as compared to the budget-friendly models, and while they still aren’t as good as premium smartphones, they do pack excellent specs.
Let us take a closer look at why mid-range devices provide the best value for money, and why consumers prefer purchasing mid-range smartphones.
Mid-range smartphones come packed with features and are designed elegantly to give them a premium feel. From phones that come with pop-up selfie cameras to phones designed with shark-fin mechanisms for front-facing cameras, the mid-range segment is packed with exquisitely designed phones. Furthermore, some of the best phones under 20,000 INR such as Motorola One Fusion+ and Samsung Galaxy M31s also come with 64MP rear cameras, and house 5,000-6,000mAh batteries.
Galaxy M31s and One Fusion+ also come with 6GB RAM, and these 6GB RAM phones either flaunt 32MP selfie cameras or 16MP selfie cameras. These are enough to let you enjoy a seamless experience, while also enabling you to take stunning photos.
Yet another advantage of mid-range phones is that they come with best-in-class features and specs. From fast processors, such as the mid-premium Qualcomm Snapdragon 730G SoC, to 6GB – 8GB RAM, 64MP quad-rear camera arrays, 32MP selfie cameras, sAMOLED displays, and full HD+ screens, and last but not least, 6,000mAh batteries, mid-range smartphones are indeed powerhouses.
Mid-range phones are also relatively cheap, and one can purchase these smartphones by either making the entire payment upfront, or by dividing the cost into monthly installments by using their credit card, or their Bajaj Finserv EMI Network Card. This ensures that the amount they pay every month is less, while users get to enjoy impressive features on their mid-range devices.
Near-Premium User Experience
Mid-range smartphones, as previously alluded to, also offer a near-premium user experience. This is because of the faster processors, elegant designs, higher RAM size, and more storage space. These ensure that the mobile device runs faster without any lags while letting users multitask, or play their favorite games with ease.
This makes mid-range devices the perfect gadgets; whether you want to play games, watch movies, work on your smartphone, or just want to listen to some music; you can do everything you want, without worrying about the smartphone’s performance.
An excellent example of this is the Redmi K30 Pro, which comes with an exquisite design, along with the usual mid-range flavors like a pop-up selfie camera. It is a 6GB RAM phone and comes with a 64MP primary camera, and an AMOLED display. The smartphone looks like a premium device and exudes elegance.
The longevity of the Phone
Last but not least, mid-range smartphones are also robust and can last for a long time. Considering these aren’t made of relatively low-quality material like the ones used to make budget smartphones, they tend to last longer. Some of the best mid-range smartphones are offered by top brands like Xiaomi, Samsung, Realme, OnePlus, and OPPO, and hence, you can rest assured regarding the build quality of the smartphone.
Considering the latest mid-range smartphones are also 5G-enabled, you don’t have to worry about changing the handset for the next 18-24 months. With the telecom operators expected to roll out the 5G network by either late 2021, or early 2022, you can rest easy.
For budget-conscious consumers, mid-range smartphones from top brands like Samsung, Xiaomi, OPPO, OnePlus, and Vivo are the ideal devices, as they do not cost much, but offer all the latest features that one can find in a premium device.